Why Memes Matter? 

So, why should brands care? In a time where most things trend for barely the duration of a TikTok video, memes are concise and made with the purpose of sharing. And what does everyone know about digital marketing? Be shareable! The best part? Memes are like tiny snowballs on social media – when they start rolling, they grow into viral sensations, which can help a brand gain visibility and exposure without spending a lot of money on ads.

The Ingredient To Meme Marketing Success 

Now, why are memes so effective in marketing? The answer is simple: ‘relatability’. Memes are mostly based on the notions that are relatable to people’s daily experiences, happiness, or trends that are viral. When your brand resonates with a meme, you feel that you are part of it and who doesn’t like to have a chuckle?

But here’s where it gets really interesting. Memes are built to be shared. While the average social media user might not have the time to sit and watch a traditional advertisement, a good humorous meme makes the users want to engage with it. If it’s clever enough, people will forward it to their friends, getting your information out there without the help of additional advertising. And guess what? This kind of exposure does not require you to spend a single penny!

However, this doesn’t mean that you should take your brand logo and put it over the most viral meme and get done with it. Memes need to feel authentic. When it is forced, humor can become boring and nothing will ensure that the audience switches off faster than a brand attempting to be cool. Your memes should therefore be tailored to reflect your brand personality. Whether you’re a colorful brand or a serious, professional one, your memes should portray the brand that you are.

Brands Making The Best Out Of Memes 

Want some inspo? Look no further than ‘Crumble Cookies’, which is a local cookie brand based in Islamabad and Rawalpindi. While their actual product is their mouthwatering delicious cookies, it’s their memes that make them stand out as a brand. Crumble has built a loyal customer base by creating the most relatable and funny memes that perfectly align with their audience. Having one of the most effective meme strategies, they continued to remind followers of their brand which equals laughter and delicious cookies, making it people’s favorite for more than just sweet treats.

Netflix also knows their meme marketing and just takes scenes from some of their most watched television shows and turns them into memes that are very easy to share. Their audience loves this kind of content because it’s informative and at the same time funny and aligned with trends.

These brands demonstrate that humorous matter is the only genuine route to meme marketing; it should mimic your brand persona but remain relatable to consumers. Here is one thing that you as a brand should know, memes just don’t make your audience laugh, but they will make people talk about your brand.

How To Nail Meme Marketing

Here are some tips to make sure your meme game is strong:

• Know your audience
• Stay relevant
• Keep it authentic
• Make It engaging and shareable

Pitfalls to Avoid in Meme Marketing 

Of course, nothing comes without risks and so doesn’t meme marketing. It is important to remember that trends evolve quickly on social media, and having something that was popular a day ago can no longer be popular the next day. Using a meme based on a trend that is not viral anymore could actually backfire and make your brand look like it is out of the loop. Hence it is best to keep up with the ongoing trends.

The second pitfall is sharing a meme that has a chance to be misinterpreted by people. Since humor often looks like trolling, check to make sure your meme will not upset any portion of your audience.

Finally, let us remind you that not all brands need to be funny. Meme marketing is entertaining, but it may not work for brands that are in more serious fields. If humor does not align with your brand image, it is perfectly acceptable to consider other methods of engagement.

Also Read: Crusteez Donuts: How a Viral Crisis Turned into Sweet Success

The Future of Meme Marketing 

The meme craze is getting extensive with the rise of social media platforms like Instagram, Facebook, TikTok, and X. Memes have become an integral part of communication on the Internet, and brands using them will be able to create unstoppable success.

As the use of memes continues to evolve, the chance for brands to get their audience involved in new and exciting ways will only increase. The key is to keep up with new trends but at the same time the voice of the brand should remain unique.

Turning Memes into Marketing Magic 

In a world where digital marketing is ruling, meme marketing can be quite creative. Through humor and popular culture, brands could advance the convergence and trust of the buyer-seller relationships, increase their exposure, and sometimes generate new discussions.

But do also bear in mind that meme marketing is skill. Elements of humor, timing and authenticity matter the most. It means that whenever you have a chance to notice a meme-worthy trend in your feed – think about how your brand can make its contribution there and potentially become the star of the meme. So, when life gives you memes, make your marketing magic with them!

The post Meme Marketing: Crafting Marketing Success With Humor appeared first on PromiAD.

Mindfulness is the only solution in a world where multitasking, being constantly on-the-go and busy schedules are glorified. It teaches us that life is not all just about achieving more rather it’s about doing with intention and presence. Here’s how you can achieve mindfulness by following simple, easy to follow tips:

The Power of Present Moment Awareness

Ever heard of the phrase “Be present in the moment”? Mindfulness is fundamentally about just that. In a professional context, this means giving your undivided attention to the task at hand. Instead of succumbing to the distractions of notifications, meeting calls, emails and the incessant hum of work, immerse yourself fully in the present task you’ve been assigned to do. Whether it’s a project, a meeting, or a creative campaign, the power of undivided attention is unparalleled in boosting productivity.

Mindful Planning and Goal Setting

Mindfulness requires setting clear and realisitic goals. Productivity without direction is like a ship without a compass. Therefore, it is crtitical to break these goals down into manageable tasks. This will allow you to achieve a sense of purpose in your professional life and give you the mental satisfiscation you crave of being productive.

Mindful Breathing for Stress Management

In the whirlwind of never-edning responsibilities where everything is either urgent or important, stress becomes an unwelcome companion. Mindful breathing is a technique adopted by many to incorporate the much needed intentional breaks allowing you to reset and center. Mindful breathing not only reduces stress but also enhances your ability to approach tasks with clarity and a calm mind.

Mindful Communication: Quality Over Quantity

These days it is all about constantly being connected with one another through the plethora of digital platforms available. This constant urge to stay connected at all times can quickly become a source of overwhelm. When you communicate whilst keeping mindfulness as your main goal,  you listen actively rather than speaking endlessly.  Practice being fully present in conversations, whether virtual or in-person. By fostering meaningful connections and understanding, you enhance the quality of your interactions, leading to more efficient and collaborative work environments.

Embracing Mindful Multitasking

Multitasking is quickly becoming a skill people are taking pride in. However, very few are actually immersing themselves in the true art of multitasking. Approaching multiple things to do with focused attention and switching between them consciously is what helps attain mindfulness. Read that again.

Mindful Tech Usage

How many gadgets are you surrounded with right now, at this very moment? Hint: you’re also going through this article in one of the gadgets you’re surrounded by. Safe to say that we’re living in a world dominated by technology. Using these tech-gadgets mindfully is a skill worth cultivating. Engage with digital tools, platforms intentionally keeping yourself aware of why you’re using them. Set boundaries with these tech-gadgets and digital tools. Limit your usage as well as the constant urge to check email and social media. Be mindful of the impact of screen time on your well-being. By taking control of your relationship with technology, you ensure that it serves as a tool for productivity rather than a source of distraction.

Mindful Reflection for Continuous Improvement

Mindfulness extends beyond the workspace into moments of reflection. Regularly evaluate your professional journey with a mindful lens. What strategies are working well? Where can improvements be made? By engaging in mindful reflection, you not only optimize your current workflow but also pave the way for continuous improvement and growth.

Mindfulness can have many benefits for your work-life balance, both in the short and long-terms. This will eventually lead to elevated levels of happiness, satisfaction, productivity and reduce the levels of anxiety or stress that you take on a daily basis. Practice mindfulness tips and you’ll begin to enjoy both your work and your life more by embracing more positivity in every situation.

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Bing – Not Just Microsoft’s Sidekick

Bing is Microsoft’s search engine that’s been quietly gaining ground. Want to reach a large American audience with voice search? Bing is your go-to search engine platform. With a steadily growing user base, Bing offers a unique demographic and can be a game-changer for your SEO strategy. 

Yahoo – A Blast from the Past

Remember the good old days of Yahoo being everyone’s go-to search engine? Well, it’s still very much alive and running! Yahoo is powered by Bing Search. So if you are already on Bing, you have got Yahoo covered. This winning combination has become the strongest player after Google. Don’t disregard the classics – they have their charm and can surprise you with hidden gems.

DuckDuckGo – The Privacy Advocate

In a world increasingly concerned about privacy, DuckDuckGo is top of the list. This platform promises users anonymity as it does not track personalized search results and filters. It makes use of semantic search to understand the intent of a user’s query from more than 400 sources.  

Be mindful that since there is no location-specific searches available on this platform, you might have to include specific locations in your keywords in order to create relevant segments. 

Yandex – Search with a Purpose

Occupying 1.5% of the market share in global desktop search, Yandex comes second to Bing. It is very much familiar to Google but its algorithm is different in plenty of ways. Yandex uses a sporadic method to index pages. What does this mean? You have to wait around a little before your website actually shows up on Yandex. Patience is key and you will secure a ranking but you will have to focus more on tags and consider search intent. 

So, how do you go about optimizing for these search engines beyond Google? The principles are similar, but nuances matter. Keep your content relevant, high-quality, and engaging. Understand the unique algorithms each search engine employs, and tailor your strategy accordingly.

Tools of the Trade

Equip yourself with the right tools. Many SEO tools now provide insights into various search engines, helping you fine-tune your approach. Stay updated on the latest trends and changes in algorithms across the digital landscape.

While we agree that none of the other paltforms will probably ever replace Google, giving alternatives a try is never a bad idea especially when you are looking to expand and extend your reach. So, fellow marketers, let’s spread our wings, optimize for a broader audience, and watch our SEO efforts soar beyond the Google horizon!

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Organic Lead Generation: The Heart of Marketing

Organic lead-generation strategies are vital for successful marketing. These methods involve attracting and nurturing leads without paying for ads. They’re budget-friendly and emphasize creating valuable content, building trust, and fostering lasting relationships with potential customers.

1. Content Marketing: Fueling Inbound Leads

At the core of organic lead generation lies content marketing. It’s the art of creating informative, relevant, and valuable content that speaks to the needs and aspirations of your target audience. This encompasses a wide array of content types such as blog posts, articles, e-books, webinars, and videos.

The beauty of content marketing is that it attracts prospects to you, positioning you as an authority in your field. It’s about offering solutions, insights, and experiences, which magnetize potential leads to your brand.

2. Search Engine Optimization (SEO): Elevating Visibility

Effective Search Engine Optimization (SEO) is the most significant tool that enhances your content’s discoverability. SEO practices optimize your website’s visibility on search engines, making it easier for potential leads to discover your content, engage with your brand, and ultimately result in conversion.

SEO isn’t just about ranking high in search results; it’s about understanding what your audience is looking for and delivering it effectively. It’s an ever-evolving aspect of organic lead generation that’s pivotal to your marketing success.

3. Social Media Marketing: Building Communities

Social media platforms such as Facebook, Twitter, and LinkedIn have gone beyond personal chat spaces and become vibrant marketing hubs. They’re great for connecting with your audience and forming communities. Social media is where your brand can chat with your potential customers, build bonds, and gain their loyalty.

Building a robust presence on social media and using it to create brand communities is a valuable way to generate leads naturally. Here, you can display your expertise, offer immediate help, and learn what your audience really wants.

4. Email Marketing: Nurturing Relationships

Email marketing is a powerful tool for building and nurturing relationships with leads. It’s not just about sending out newsletters; it’s about creating a personalized dialogue with your audience.

The future of email marketing lies in automation and personalization. It allows you to provide tailored content, recommendations, and incentives that guide potential leads through the sales funnel. This strategic approach to email marketing not only nurtures leads but also increases conversions.

Paid Lead Generation: Accelerating Growth

While organic lead generation forms the bedrock of marketing strategies, paid lead generation methods are about investing resources in advertising and promotions to drive lead acquisition. These techniques require financial investment but deliver faster results, making them particularly effective for scaling up lead generation efforts.

1. Pay-Per-Click (PPC) Advertising: Targeted Reach

PPC advertising is a potent tool in the world of paid lead generation. It’s a method that allows businesses to display ads to a specific target audience. With PPC, you only pay when a user clicks on your ad, making it a cost-effective way to attract potential leads who are actively searching for your products or services.

The beauty of PPC advertising lies in its precision. You can target specific keywords, demographics, and even geographical locations. This ensures that your advertising budget is focused on the most relevant and high-conversion areas.

2. Social Media Advertising: Navigating the Social Landscape

Social media platforms like Facebook and Instagram offer highly targeted advertising options that are a boon for marketers. These platforms provide advanced audience targeting capabilities such as choosing the specific demographics that you want to advertise to, allowing you to fine-tune your ad campaigns to reach your ideal target audience.

Social media advertising is more than just displaying ads; it’s about storytelling. It’s about crafting narratives and creating immersive experiences that resonate with your target audience. It’s about turning prospects into customers and, ultimately, into brand advocates.

3. Content Syndication: Amplifying Your Reach

Content syndication is a tactic that involves distributing your content, such as articles or videos, through third-party websites or publications. This strategy can help businesses reach a broader audience and capture new leads.

Content syndication is like reaching out to more people. It means sharing your valuable content with other platforms that introduce your brand to a new audience.

4. Influencer Marketing: Leveraging Trust and Reach

Influencer marketing is the art of collaborating with industry influencers to leverage their trust and reach. These influencers already have a substantial and engaged following in your niche.

Influencer marketing can be an invaluable asset in your paid lead generation strategy. These influencers provide authenticity, trustworthiness, and a built-in audience. By partnering with the right influencers, you can tap into a segment of potential leads who are highly receptive to your message.

Balancing Organic and Paid Strategies: A Harmonious Symphony

The most successful lead generation strategies often entail a harmonious blend of both organic and paid methods. This approach capitalizes on the strengths of each strategy and maximizes the lead generation potential.

In the dynamic world of lead generation, success is not achieved by favoring one strategy over the other. It’s about understanding how to harmoniously integrate organic and paid approaches to achieve your marketing goals. A holistic approach to lead generation ensures that you can adapt to the evolving needs and behaviors of your audience.

Balancing quality content, effective SEO, strategically targeted paid advertising, email marketing, data analysis, and continuous refinement is the key to mastering lead generation. It’s a blend of art and science, where creativity and data-driven insights intersect to guide your audience from initial contact to brand advocacy.

The post Cultivating Conversions: Mastering Organic and Paid Lead Generation appeared first on PromiAD.

Bramerz

As one of the pioneering digital marketing agencies in Pakistan, Bramerz brings a wealth of experience and a diverse range of services. This includes SEO, content marketing, social media management, and web development. Their focus on data-driven strategies has been a key factor in their consistent success.

Bramerz doesn’t just offer services; they offer solutions. They understand that the digital marketing landscape is about more than just creating content or managing social media profiles. It’s about achieving measurable results. Bramerz is adept at delivering these results, and that’s why they are considered among the best digital marketing agencies in Pakistan.

Ogilvy:

Ogilvy is an inspiration in the world of digital marketing globally, known for its innovative and creative campaigns that leave a lasting impact. With a strong presence in Pakistan, Ogilvy combines data-driven strategies with convincing storytelling to create digital marketing solutions that resonate with Pakistani audiences. Their expertise in social media marketing, content creation, and SEO optimization has helped numerous businesses in Pakistan establish a strong online presence and drive substantial growth.

Symmetry Group

Symmetry Group stands at the forefront of Pakistan’s digital marketing industry for several reasons. First and foremost, their commitment to excellence is evident in the results they deliver for their clients. Whether it’s search engine optimization (SEO), social media marketing, content marketing, or web development, Symmetry Group consistently produces exceptional outcomes.

What sets them apart is their deep understanding of the ever-evolving digital landscape. They stay updated on the latest trends and algorithms, ensuring that their strategies remain effective in a dynamic online world. This adaptability, paired with their data-driven approach, has helped countless businesses enhance their online presence, making Symmetry Group a top choice for those seeking reliable digital marketing services in Pakistan.

Buzz Interactive:

Buzz Interactive is synonymous with creativity and effectiveness in the digital marketing sphere. This agency excels in social media management, influencer marketing, and search engine optimization. Buzz Interactive’s team of experts utilizes cutting-edge techniques to enhance brand visibility and engagement. They have a proven track record of elevating businesses through strategic digital marketing campaigns, making them one of the go-to agencies for companies seeking impactful online marketing solutions in Pakistan.

United Sol:

United Sol is a full-service digital marketing agency that offers a wide array of services ranging from web development to search engine marketing. What sets United Sol apart is their holistic approach to digital marketing, where they integrate various elements such as web design, social media marketing, and PPC advertising to create cohesive and high-impact campaigns. Their data-driven strategies and commitment to staying updated with the latest industry trends make them a reliable partner for businesses aiming to enhance their online presence and drive conversions.

ArtX Pro:

ArtX Pro stands out for its innovative and visually stunning digital marketing solutions. Specializing in creative content, graphic design, and video production, ArtX Pro transforms ideas into captivating visual experiences. Their expertise lies in crafting compelling multimedia content that not only captures attention but also communicates brand messages effectively. By combining artistic flair with digital marketing strategies, ArtX Pro helps businesses in Pakistan convey their stories in a visually engaging manner, driving higher engagement and brand loyalty among their target audience.

Kreative Sparks

Kreative Sparks, based in Karachi, is another shining star in Pakistan’s digital marketing landscape. Their comprehensive range of services includes web development, SEO, and content marketing. Their dedication to creativity and their unique ability to craft distinctive digital experiences for their clients are what set them apart.

Kreative Sparks believes that every client is unique, and their approach is tailored accordingly. They understand the importance of creating a digital presence that resonates with the target audience and creates a lasting impression. This personal touch, combined with their creativity, makes them one of the best digital marketing agencies in Pakistan.

Digital Eggheads

Digital Eggheads, based in Islamabad, excels in web development, SEO, and social media marketing. Their experienced team has helped numerous businesses grow their online presence and achieve their digital marketing goals.

Digital Eggheads’ strength lies in their extensive experience and expertise. They’ve worked with a wide range of clients, both local and international, and have a deep understanding of what it takes to succeed in the digital world. Their ability to provide tailored solutions based on this experience is a key reason they are considered among the top digital marketing agencies in Pakistan.

Brandians:

Brandians is a leading digital marketing agency in Pakistan, celebrated for its active approach to online marketing. Specializing in branding, web design, and digital advertising, Brandians crafts bespoke campaigns tailored to meet the unique needs of their clients. Their innovative strategies and visually appealing designs have earned them a reputation for delivering outstanding results. Through meticulous market research and a deep understanding of consumer behavior, Brandians ensures that their clients’ brands not only stand out but also thrive in the competitive digital landscape.

In the fast-paced world of digital marketing in Pakistan, these agencies stand out as leaders, shaping the online landscape for businesses of all sizes. They’ve not just helped businesses establish a strong online presence but have also significantly contributed to Pakistan’s growing digital economy.

No matter if you’re a small startup or a big corporation, teaming up with one of these agencies can revolutionize your digital marketing game. Their expertise, innovative strategies, and dedication to delivering tangible results make them the go-to choice for businesses aiming to thrive in the digital era. By understanding what sets these agencies apart, you can confidently select the one that aligns best with your business objectives. Partnering with them means embarking on a path toward digital success, where your brand can shine and prosper in the ever-changing digital landscape of Pakistan.

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Also Read: Top Digital Marketing Courses and Certifications

Social Media Management Tools

Social media platforms are crucial for engaging with your audience and building brand awareness. To effectively manage your social media presence, consider using tools like Hootsuite, Buffer, or Sprout Social. These platforms allow you to schedule posts, track engagement metrics, and monitor brand mentions, all from a single dashboard. By maintaining a consistent and active social media presence, you can strengthen your brand’s online presence and connect with your target audience more effectively.

Email Marketing Platforms

Although it seems like a trick of old age, email marketing remains one of the most effective ways to nurture leads and convert them into customers. Tools like Mailchimp, Constant Contact, or HubSpot Email Marketing provide user-friendly interfaces to design, send, and track email campaigns. They also offer automation features to segment your audience and send personalized content, ultimately improving your email marketing ROI.

SEO Tools

Search Engine Optimization (SEO) is essential for ranking high in search engine results and increasing organic traffic. Tools like SEMrush, Moz, and Ubersuggest offer comprehensive SEO analysis, keyword research, and backlink tracking. These tools help you optimize your website content, identify opportunities to beat score over competitors and improve your overall online visibility.

Also Read: Top SEO Trends You Can’t Afford to Ignore

Content Management Systems (CMS)

A user-friendly CMS is the cornerstone of your online content strategy. Platforms like WordPress, Drupal, Squarespace or Wix make creating and managing your website or blog easy. They offer customizable templates, plugins, and SEO optimization options, ensuring that your content is visually appealing and search engine-friendly. Now, in the ever-increasing world of AI, you can even use AI-friendly design tools to help you create your website in a jiffy.

Analytics and Data Visualization Tools

To make informed marketing decisions, you need to collect and analyze data. Google Analytics-GA4 is a powerful tool for tracking website traffic, user behavior, and conversion rates. Additionally, tools like Google Data Studio and Tableau allow you to create visually engaging reports and dashboards, helping you gain insights into your marketing performance.

Content Creation Tools

Compelling content is the cornerstone of effective online marketing. Tools like Canva, Adobe Creative Cloud, and Grammarly aid in creating visually appealing graphics, videos, and well-edited written content. Visual content is particularly impactful on social media platforms, making these tools invaluable for marketers.

PPC Advertising Platforms

Pay-Per-Click (PPC) advertising is an excellent way to drive targeted traffic to your website. Google Ads, YouTube Ads, and Meta Ads are the most popular platforms for PPC advertising. They allow you to set budgets, target specific demographics, and track ad performance in real-time, ensuring that your marketing budget is well-spent.

Marketing Automation Platforms

Marketing automation tools like HubSpot, Marketo, or Pardot can save you time and increase the efficiency of your marketing campaigns. They enable you to automate repetitive tasks, segment your audience, and send personalized messages at the right time. Marketing automation streamlines your workflow and ensures that no potential leads fall through the cracks.

Competitor Analysis Tools

Understanding your competitors’ strategies is crucial for staying ahead in the market. Tools like SpyFu, SimilarWeb, and SEMrush’s Competitive Analysis feature provide insights into your competitors’ keywords, backlinks, and overall digital presence. This information can help you refine your own marketing strategies and keep an eye out for new opportunities.

Customer Relationship Management (CRM) Software

Maintaining strong relationships with your customers is vital for long-term success. CRM systems like Salesforce, HubSpot CRM, and Zoho CRM help you organize customer data, track interactions, and streamline communication. By nurturing your customer relationships, you can drive repeat business and turn satisfied customers into brand advocates.

The digital marketing landscape constantly evolves, and staying competitive requires leveraging the right online marketing tools. Whether you’re a seasoned marketer or a business owner looking to boost your online presence, these tools can help you streamline your efforts, reach your target audience, and achieve your marketing goals.

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Digital platforms have become complex. This is why it is important for marketers to amp up their game. But fret not, our premium marketing blog offers useful tips to cater to challenges head-on. PromiAd inspires marketers by providing the latest insights and analysis for robust brand strategies.

Also Read: Social Media in Pakistan is evolving – 2024 Trends

Jumpstart your brainstorming session today. PromiAd brings you some of the most important data-backed social media trends of 2022:

Social Media Global Overview

In Internet adoption new milestone has been achieved, 12½ trillion hours spent online (Source: We Are Social). As per the report globally, social media users reached 4.74 Billion. Globally total internet users have reached 5.07 billion & 5.48 billion mobile phone users.

Global monthly active WhatsApp users are 2 billion. However, female users as a percentage of total female & male users are 46.3% whereas, male users as a percentage of total female & male users are 53.7%.

Social Media in Pakistan

Overall there are 71.70 million social media users in Pakistan, which is 31.5% of the total population of 227.3 Million (73% male social media users vs. total social media users) (27% female social media users vs. total social media users).

The main reason for using social media in Pakistan is to keep in touch with friends and family. Secondly, filling spare time. Thirdly, reading news stories. This shows what type of content your users are looking for.

YouTube is Pakistan’s most-used social media platform with a potential ad audience of 71.40 million. The YouTube audience is 86.5% of total internet users (82.90 Million) in Pakistan & 31.5% of the total population (227.3 Million) in Pakistan.

Internet Users in Pakistan 2022

According to the Digital report published by We Are Social & Hootsuite, there are 82.90 million internet users in Pakistan.

As per the recent updates of October 2022 by the Pakistan Telecommunication Authority (PTA) below are the updated numbers.

TikTok and Snapchat will rule

This year, both TikTok and Snapchat will rule. Both platforms are readily available and widely enamor people around the globe. Realizing the potential, TikTok has already introduced a number of useful tools to create interesting advertisements. Moreover, marketers can reach and influence Generation Z via these platforms quite effectively. The key, however, is to come up with content that engages users. TikTok challenges have taken precedence and brands are capitalizing on this. For instance, Huda Beauty– a makeup mogul has come up with a new way to apply liquid lipsticks. The trend was instantly picked up by influencers and has now turned into a challenge. Snapchat is already working on virtual and augmented reality. This is the next big thing that offers users a unique and exciting experience. Not only this, virtual reality helps invigorate the final ‘purchase decision’ too.

Community building

Over a billion users communicate via groups on Facebook. People from around the world come together with shared interests and ensue useful discussions. How is this helpful for brands?

The answer lies in the fact that groups bring together like-minded individuals in a dedicated space.  A marketer can easily discover unmet needs. Or find out what improvements are required for existing product lines. Sifting through discussions may be tedious but information brought to light can pave way for new pursuits. For instance, Deciem, a skincare company has an active group on Facebook. Their products are focused on individual ingredients targeting specific skin concerns. Most people were rather left confused. However, active discussions on the group has birthed a cult following of consumers. Not only this, but the company over the years has introduced more products than its competitors, thanks to the active community.

Influencer marketing

This particular domain has grown a lot since the pandemic. In order to promote their products, brands employ influencers with a following. This is very helpful as influencers ensue a direct impact on users. For instance; the high fashion brand, ZARA is recently working with influencers. Their mantra is to break free from the usual and produce clothes for real people. By this, they are implying that their apparel is readily accessible pertaining to price point culminated with the latest fashion trends.

Please make sure you stay up-to-date with all the latest marketing-related news by following us on Twitter, Facebook, Instagram, and LinkedIn.

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During K2 Winter Expedition 2021, five mountaineers lost their lives including Ali Sadpara. Ali has successfully hosted the Pakistan flag on the eight highest peaks of the world out of 14. He was a man of grit and determination and was a great patriot. Ali started his career as a high-altitude porter and help mountaineers to climb. His passion to climb and raise Pakistan’s flag on the tallest peaks of the world made him a successful mountaineer. He was truly the warrior of mountains.

Sajid Sadpara, son of Ali Sadpara was also with his father but he returned back due to malfunctioning in his oxygen equipment. Sajid said in a press conference that he will follow the footsteps of his father and will continue to climb the peaks. Pakistan Army has conducted the historic search operation for the missing three mountaineers till today. As he and his two companions were gone missing at the dangerous point of the Killer Mountain the search operation was very difficult. Experts from Pakistan Army experienced climbers, and weather experts have concluded that human beings cannot survive in such harsh conditions for so long.

Ali Sadpara is the pride of Pakistan and his journey will inspire the young mountaineers to climb and raise Pakistan’s flag on the tallest peaks. His dream of hosting Pakistan’s flag on the 14 highest peaks of the world and climbing the K2 in winter will be fulfilled by young climbers inspired by Muhammad Ali Sadpara!

The post “Paharon Ki Qasam” Ali Zafar tremendous tribute to Son of Mountains appeared first on PromiAD.

Integrating chat-based platforms

The idea of integrating chat-based platforms have long been floating around. Previously many mobile applications catered integrating chats with SMS. However, the idea was deemed rather haphazard by many users. But the social media giant has come up with an interactive idea for both android and iOS devices terming it as ‘new way to message on Instagram’.

Once the user is done updating their apps their regular direct messages (DM) icon will be replaced by the Facebook messenger logo. Also, keeping in view the colorful panorama of Instagram chat, the new update will ensue a more lively and flamboyant chatting experience. But for now, it isn’t possible to message Facebook users from Instagram. More updates and features will roll out subsequently.

Moreover, this is just the beginning. Facebook has made it clear that it will merge chatting/messaging platforms together. Not only this, but the social media giant has been busy building an infrastructure to support this as well. The purpose is to let users under the Facebook umbrella (Messenger, Instagram, and WhatsApp) connect with each other using a single dias. Further, plans include integrating with Apple’s iMessage that will lead to a digitized collective.  Pertaining to privacy measures, there will be the end to end encryption.

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The branded car gifted depicts a symbol of peace, love, and respect between both the countries. This gift will also pave the way for further developmental and bilateral relations between Pakistan and Malaysia. Abdul Razzaq Dawood also tweeted about the car and how happy the PM is to receive such a gift.

1/2 Honoured to receive the Proton car gifted by Dr. Mahathir Mohamad to PM @ImranKhanPTI, at the Malaysian High Commission at Islamabad. @ansukhera @aliya_hamza @MYHCIslamabad pic.twitter.com/KEmxYufXBN

— Abdul Razak Dawood (@razak_dawood) December 16, 2019

Abdul Razzaq Dawod

Also tweeted about Malaysia’s remarkable progress over the three decades. And how the gift is an expression of both Muslim countries coming together. This will also help boost the automotive industry and production. Also, Dawood expressed that both countries need to enhance their trade relations. He was concerned that the trade between Pakistan and Malaysia has been below par. For now, he believes that trade relations need to be worked upon which can benefit the economy hugely. 

PM Imran Khan has already visited Malaysia five times, with the aim to strengthen ties. This gift is proof that Malaysia will continue to build brotherly ties with Pakistan. A diplomat from Malaysia has also expressed his opinion and willingness to encourage Pakistan to invest and build an automobile industry. This initiative is extremely important for our economy. An automobile industry will create much-needed jobs. Help with boosting our gross domestic product. And will also bring in lots of foreign investment. 

Hopefully, Prime Minister Imran Khan will enjoy his new car.  Proton x70 has a myriad of premium features. Including, 1.8-litre TGDI petrol engine. 6-speed automatic transmission. The car also has a turbocharged power plant for a smooth drive. Also, the car has 6 SRS airbags that ensure safety in case of any accidents. Furthermore, the SUV has daytime running lights, USB connectivity, an exclusive voice command feature, and dual-zone air conditioning.

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