In an increasingly fast-paced world, the consumption of social media videos has transformed into a seamless part of our daily lives. Whether that is during brief pauses between meetings, while waiting in store queues, or engaged during traveling from one place to another, the rise of short-form videos like those on TikTok and Instagram Reels, live streaming sessions, and interactive video content is undeniable.
Even in the rare instances where individuals have the spare time to indulge in extended video viewing, the overwhelming volume of available content drives them to navigate to the next intriguing piece of content swiftly, scarcely allowing their attention to settling on any single video for long.
But why with so many people jumping on the short-form video bandwagon, standing out is more important than ever? Videos that are between 5 seconds and 90 seconds are referred as short-form videos. Key benefits about such videos are that are quick, snappy, something that is relevant for the viewers to consume while scrolling through social media platforms.
Short-form videos tend to deliver messages with a fun, lively, and engaging approach, infusing them with relatability that resonates deeply with the target audience. Branded short-form content depicts authenticity and empathy, fostering a heightened sense of trust among consumers toward the company.
It is an excellent method of attracting people’s attention and encouraging them to spread the word about your brand or product. It also compels marketers to reduce the time needed to pass a message to their audience.
Here are the top 5 short-form video trends you should watch out for in 2023:
User-generated Content
User-generated content will continue to be highly trusted in 2023, driven by its authenticity. People tend to rely more on fellow users than marketers. Examples include Instagram and TikTok videos and podcasts reviewing products users have tried. This kind of content can significantly enhance your product’s image and receive valuable feedback and endorsements from brand enthusiasts.
Behind the Scenes Videos
Offering the audience a glimpse behind the scenes through videos can prove advantageous. These visuals unveil the tremendous efforts of dedicated individuals driving the creation of the products or services they rely on. Creating behind-the-scenes videos provides an array of options. Customers might appreciate a swift facility tour, a product creation demonstration, or a team-building activity. Additionally, amusing and pertinent blooper reels present another avenue for businesses to consider.
Product Teasers
Product teasers prove as a practical approach for generating anticipation surrounding your offerings. Optimal venues for sharing these teasers are platforms already accustomed to short-form video content. Such platform-specific videos often gain heightened traction. TikTok, Instagram Reels, and YouTube Shorts.
Influencer Ads
Collaborating with influencers can enhance your company’s visibility. Though it comes at a higher cost compared to user-generated content, however it terms of reach, it has a more enormous impact. Leveraging social media influencers facilitates brand exposure to new demographics and target audience. Additionally, followers are inclined to explore products or services endorsed by familiar personalities, enhancing their trust in these recommendations and creating brand awareness.
Short-form Videos in Social Media Stories
Social media platforms continuously strive to enhance user experiences. Incorporating video content into social media stories stands as the latest trend within video marketing. Instagram, Facebook, and Snapchat all offer users the opportunity to share brief, vertical videos that vanish after a 24-hour period.
Consequently, video marketers now possess a fresh avenue for connecting with their target audience. In contrast to certain conventional video content, these social media stories are conveniently consumed on mobile devices. This makes them exceptionally effective at capturing the attention of users scrolling through their feeds.
Since these videos expire within a day, viewers are more inclined to provide their undivided attention.
In today’s marketing and digital landscape, video content is non-negotiable. Such types of videos offer numerous benefits, making them integral for content marketing. For those aiming to boost their online presence, short-form videos hold the key to rapid brand growth and impactful messaging.
