International Coffee Day is being celebrated globally to appreciate one of the most appetizing and widely consumed drinks in the world. Although coffee originated on the African continent, it is more widely used in Europe and the Americas. The International Coffee Organization, that sponsors the growth and production of coffee, has dedicated one day to celebrate the second most consumed beverage in the world. The official date to celebrate this day was decided to be on 1st October. Now every year International Coffee Day is celebrated around the world to promote coffee globally.
Unroasted coffee beans are the most traded commodity in the world. Because of its high demand and rapid consumption, the latest farming techniques are employed to achieve a better yield. Meeting the ever-increasing consumer demand is becoming a challenge, but it is countered by better farming techniques, sponsorship, and branding.
Coffee is an international beverage prepared from the roasted coffee beans. These coffee beans are crushed into a powder form and then mixed with synthetics to give it a better taste. The drink as it is made today originated from Yemen. It was used by saints to stay awake for their religious rituals. The coffee plant was introduced by East African traders in the early 15th century.
This day was made to bring together all the coffee lovers around the globe to cherish together the goodness of this beverage. Every year thousands of farmers, roasters, coffee shop owners and other people work day and night to produce the best coffee around the world. Coffee is mostly cultivated in equatorial America, Africa, and the Indian Sub-Continent.
With an estimate of more than 3 million cups of coffee consumed every day, we can conclude that coffee is one of the world’s most loved beverages. In addition to that, the number of coffee consumers continues to rise with every passing day. International Coffee is to be credited for introducing coffee to those who are yet unfamiliar with it.
This also leads to the responsibility of proper care and growth of Coffee plants. The greater the demand, the greater will be the responsibility. Make sure you stay up-to-date with all the latest marketing-related news by following us on Twitter, Facebook, Instagram, and LinkedIn.
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