First established in May 2018, Realme is a smartphone company that believes in ‘going beyond’. The company has now achieved cult status and is known for its mobile phones everywhere. Realme has now become an indirect competitor to larger much stronger competitors such as Samsung. The smartphone is known for its strong performance, sleek designs, and specifications. But the real question is: What has it done differently? The fact is that the company believes in ‘leaping forward’. Realme provides the latest specifications and strong performance in economical pricing.

The company has achieved significant recognition and that too in a short span of time. When first launched in India, the company was able to sell a whopping 1 million phones. That too within 3 days. Realme broke a sales record in Southeast Asia, with a minimum advertising budget. How was this possible? The company doesn’t heavily advertise via traditional methods. Realme’s marketing strategy revolves around social media only. The company has a Facebook page and an interactive instagram handle. The company is also known to respond to individual customers and guiding them properly. 

Realme is also known to produce newer more latest models in the market after a period of two to three months. Many people find the premise astounding. This also provides more choice to customers. Similarly, the company recently launched a new model: Realme XT. The phone has a 64 megapixel camera. The first-ever variant introduced in Pakistan. Safe to say the phones are sold out within minutes of its availability in the market. So in order to get your hands on it the company offers a pre-booking option as well. Besides an impressive camera, the phone has other notable specs as well. 

To suit your budget the company offers three options to choose from. Which are:

• 4gb ram -64gb storage
• 6gb ram- 64gb storage
• 8gb ram-128gb storage

The variants have different pricing. Some models start as low as 20,000 PKR. Other impressive specifications of realme XT are:

• Build: Gorilla Glass 5 (scratch resistant)
• Super AMOLED capacitive touch screen.
• 1080 x 2340 pixel resolution.
• Features Android (9.0) Pie, upgradable to Android 10 (planned).
• Snapdragon 712, Qualcomm SDM 712.
• Internal memory card slot.
• Besides a 64 megapixel camera, the phone features 8 mp (ultra wide), 2mp (macro wide) and 2mp (depth sensor) lenses as well.
• Has an in-display fingerprint lock . 
• Colors available: white and blue pearl.

The company claims the phone’s camera performance to be on the same spectrum as a DSLR. The box pack also includes a protector for your phone. Also, watch some famous YouTubers voicing their honest opinions about the phone. Including Technical Guruji and Phoneworld Pakistan. 

Moreover, the phone offers an eminent gaming performance as well. The graphics and the detailing is very profound, especially if you are an avid PUBG mobile fan. However, the only variant of Realme XT available in Pakistan is 8gb ram and 128gb storage. Do watch their exclusive launch event that took place in Royal Palm. Many Pakistani celebrities attended the event!

In conclusion, the company is building up suspense for its next model, which is Realme XT pro. Let’s see what new surprises do they have in store for their customers.

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