If you are looking to revive your wardrobe with colorful ensembles, this article is for you!

There is no doubt, Pakistani women love to dress. This is why our local fashion and apparel industry has been flourishing ever since. Many women are also venturing as local artisans to pursue their love for clothing and also cater to people who share the same sense of style. Here is a list of top female clothing brands in Pakistan that offer everything. From chic designs to glamorous styles to casual wear, check out our top picks:


Sapphire is one of the top female clothing brands in Pakistan. Sapphire is often in the limelight, especially during the sale season. Their outlets are filled with eager women buying almost everything within minutes. The high street brand is one of the biggest names in the textile industry. From aesthetically beautiful designs to designer wear to chic western tops, they offer everything. Not only this, but the brand has diversified into makeup products, kid’s clothing, accessories, home essentials, and even men’s apparel. Their outlets are beautifully assembled with different sections labeled for customer ease. The brand is also famous for its biodegradable bags with infused seeds for plantation. As a part of the environment conservation initiative.


Ethnic is nothing less than iconic. The brand’s inception since 2013 has been making waves. They are known for their creativity and experimenting with designs which sets their customers apart. The brand has over 37 branches in Pakistan that offer a wide variety of ensembles to adorn. From pret to casual wear called ‘Rozana’ to western-contemporary fusion tops, your fashion needs are sorted. Their store design is very organized too. Every area is separately designed which is very eye-catching as well as appealing.


Generation is also a top female clothing brand in Pakistan. This particular clothing apparel was first founded in 1983 by a husband-wife duo. Their sole aim was to provide a solution to the growing demand for urban Pakistani women. It started out as a niche but has quickly grown into a household name. The brand caters to women belonging to every walk of life. Their mantra is to celebrate femininity by depicting designs from various sources of inspiration such as culture, customs, philosophy, and social traditions. Generation offers a wide variety of female wear. From formals adorned with modern embellishments to Classic wear offering traditional elegance, everything is uniquely designed. The brand often runs out of stock even during the off-season. They also have a very interactive social media presence, especially on Instagram. They feature women from all walks of life including plus size, different skin tones, university-going students, and many more.

Sana Safinaz

Sana Safinaz is a household name in Pakistan’s fashion industry. Founded by Sana Hashwani and Safinaz Muneer, this brand has become synonymous with elegance, sophistication, and trendsetting designs. Sana Safinaz is a name that’s practically woven into the very fabric of Pakistan’s fashion scene. It’s all about the timeless and exquisitely embroidered ensembles that have become their trademark. With a magical blend of traditional Pakistani charm and contemporary cuts that are as chic as they come, their collections are nothing short of fashion fairy tales. It’s no wonder they’ve got style experts swooning!


Élan, founded by Khadijah Shah, is synonymous with luxury and sophistication. The brand is known for its exquisite bridal wear, evening gowns, and formal attire. Élan’s designs often feature intricate embellishments, rich fabrics, and contemporary cuts that cater to the modern Pakistani woman who values both tradition and glamour.


Kayseria is known for its intricacy of detailing and design. Their beautiful prints, embellishments, and embroideries make them one of the top female clothing brands in Pakistan. Their mantra is to use fabric as art canvases and come up with designs like none other. The brand caters not only to women but girls as well. Customers can find a wide variety of apparel to choose from including unstitched, pret, luxury embroideries, and master collections.  Kayseria also has a ‘factory outlet’ website that is exclusively for customers looking to buy their clothes at affordable prices.

Zara Shahjahan

Zara Shahjahan is a name synonymous with traditional charm and grace. This brand specializes in classic ethnic wear that exudes elegance and timeless appeal. Zara Shahjahan’s collections feature intricate embroidery, rich fabrics, and traditional motifs, making them a go-to choice for women looking for heritage-inspired attire.

LAMA Retail

LAMA Retail is an emerging brand that has been making waves in the Pakistani fashion scene. Known for its fresh and youthful designs, LAMA Retail offers a range of trendy outfits that appeal to the modern Pakistani woman. With a focus on casual and semi-formal wear, LAMA Retail has quickly gained popularity among fashion-forward individuals.


This vibrant fashion brand has rapidly emerged as a frontrunner in the country’s fashion scene, captivating fashion enthusiasts with its distinctive style and quality craftsmanship. Known for its fusion of traditional Pakistani aesthetics and contemporary designs, Lulusar has captured the essence of the nation’s rich cultural heritage while embracing modern trends. The brand’s exquisite clothing line, featuring a diverse range of outfits from elegant traditional wear to chic modern attire, has resonated with fashion-forward individuals, both locally and internationally. With its commitment to creativity, innovation, and unparalleled craftsmanship, Lulusar has quickly become a household name, symbolizing the epitome of Pakistani fashion.

Also Read: Top Clothing Brands for Men in Pakistan

Pakistan’s fashion industry has come a long way, and these top female clothing brands, both established and emerging, are a testament to its growth and innovation. Whether you’re seeking traditional elegance, contemporary style, or a fusion of both, these brands cater to every fashionista’s needs. From Sana Safinaz’s timeless classics to the sustainability focus of Lulusar, Pakistani clothing brands continue to inspire and set trends on the global fashion stage. So, whether you’re in Pakistan or anywhere else in the world, these brands offer an opportunity to experience the rich tapestry of Pakistani fashion.