Also Read: Top Digital Marketing Courses and Certifications

To understand which social media platform people use in Pakistan to discover brands like yours? In this analysis we have covered the 2024 social media trends in Pakistan:

Social Media Global Overview 2024

As per the report globally in 2024, active social media users passed the 5 Billion mark. Globally total internet users have reached 5.35 billion & 5.16 billion unique mobile phone users.

In 2024, global monthly active WhatsApp users are 2 billion. However, male users as a percentage of total users is 52.3% whereas, female users as a percentage of total users is 47.6%.

2024 Social Media Trends in Pakistan

In January 2024 there were 71.70 million active social media users in Pakistan, which is 29.5% of the total population of 242.8 Million.

YouTube is Pakistan’s most-used social media platform in 2024 with a potential ad audience of 71.70 million. The YouTube audience is 64.6% of total internet users (111.0 Million) in Pakistan & 29.5% of the total population (242.8 Million) in Pakistan.

Share of Web Traffic in Pakistan:

In Pakistan, 68.41% of web traffic by the device is through mobile phones. This shows that companies should pursue “brand in hand initiative” by integrating mobile marketing into overall marketing strategies. 30.74% of web traffic is from laptops & desktop computers, whereas 0.84% is from tablets & only 0.01% from other devices.

In Pakistan, the share of web traffic by browser (Search Engine) in 2024 is 80.7% through Google, 5.3% through UC  browser, 5.2 Firefox, 3.1% Safari, 2.8% Opera, 1.3% Edge and 1.6% others.

In 2024, The share of web traffic referrals from social media platforms in Pakistan is 51.3% through YouTube, 34.3% by Facebook, 6.1% by Instagram, 3.7% by Twitter X, 3.6% by Pinterest, 0.5%  by Reddit, 0.4% by LinkedIn and 0.08% through others.

Internet Users in Pakistan 2024

According to the Digital report published by We Are Social & Meltwater, there are 111.0 million internet users in Pakistan which is 47.5% of the total population. The total population of Pakistan in 2024 is 242.8 Million, where 50.4% are male and 49.6% are female.

Also Read: Top Pakistani YouTubers in the World of Captivating Content

Social Media Global Overview 2023

As per the report globally in 2023, active social media users passed the 4.76 Billion mark. Globally total internet users have reached 5.16 billion & 5.44 billion unique mobile phone users.

In 2023, global monthly active WhatsApp users are 2 billion. However, male users as a percentage of total users is 53.5% whereas, female users as a percentage of total users is 46.5%.

2023 Social Media Trends in Pakistan

In January 2023 there were 71.70 million social media users in Pakistan, which is 30.1% of the total population of 238.1 Million (73% male social media users vs. total social media users) (27% female social media users vs. total social media users).

YouTube is Pakistan’s most-used social media platform in 2023 with a potential ad audience of 71.70 million. The YouTube audience is 82.1% of total internet users (87.35 Million) in Pakistan & 30.1% of the total population (238.1 Million) in Pakistan.

Share of Web Traffic by Device:

In Pakistan, 72.96% of web traffic by the device is through mobile phones. This shows that companies should pursue “brand in hand initiative” by integrating mobile marketing into overall marketing strategies. 26.03% of web traffic is from laptops & desktop computers, whereas 0.99% is from tablets & only 0.01% from other devices.

Internet Users in Pakistan 2023

According to the Digital report published by We Are Social & Meltwater, there are 87.35 million internet users in Pakistan.

As per the recent updates of February 2023 by the Pakistan Telecommunication Authority (PTA) below are the updated numbers.

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