TikTok

TikTok has been the talk of the town. The app alone has Instagram running for its money. Users basically, record videos that play on a loop. Thus, making it the number one application for viral content. Users can also add filters, music and fun effects to make it more amusing. Companies with a target market and demographics of teenagers to mid-twenties can definitely use TikTok to grab their attention. As of now, the app has 1.5 billion users around the world and no mean of stopping.

Vero

Vero app is a more simple yet effective alternative to Instagram. The best thing is users won’t find any advertisements, algorithms and data mining tools on the app. Instead, users get to share their raw side of their lives openly. Including pictures, posts, videos and their interests. Users can also easily post their views about TV shows, movies and the books they are reading. Vero also has privacy features for their users including posting for best friends/public/private story. Companies looking to get to know their users more can definitely use Vero to their advantage. Companies can pursue users with similar interests to pitch in their product offering. 

Steemit 

Steemit is a blogging and social media site. This may sound boring but if you publish your content on Steemit you will be rewarded with cryptocurrency known as STEEM. All you need to do is come up with great content ideas and be creative with words. If your blog gets upvoted or you upvote a users blog, you will be rewarded with STEEM. Although Steemit has a limited user base for now. If you want an additional platform to publish your content and be creative this is a great platform. 

Caffeine 

We all know how important caffeine is in our lives. So this application is mainly for chai-o-holics or coffee lovers. The distinction, however, is primarily funny. But if you are an adrenaline-filled person who loves sports, entertainment, and gaming then caffeine app is for you. The platform ensues social broadcasting, a term taking precedence in the coming years. You can easily live-stream your interests and chat with your followers at the same time. Also, the app has emoji reactions too! Get aboard the ‘interactive train’ with caffeine. 

However, the applications may be great but this does not mean that you need to add all four in your marketing arsenal. All you need to for now is read, research and experiment. Add only one application for now and learn how it works. 

The post Social Media Platforms to consider for marketing goals appeared first on PromiAD.

Also Read: Social Media in Pakistan is evolving – 2024 Trends

So why the sudden change? Before the widespread use of social media platforms, many businesses sought ‘reach’ as their strategy to maximize returns. However, with the technological boom and ever-changing dynamics businesses now believe in ‘out of the box’ solutions when it comes to branding strategy. This will not only help achieve their objectives but also promote awareness, improve potential reach and penetrate new markets.

For instance, DECIEM a Toronto based beauty company has built its brand solely on social media platforms majorly Facebook Page and word of mouth. The company’s tagline is “An abnormal beauty company’ which indicates their principle to not follow the norms of the beauty industry but to do something completely different. Which is to produce products targeting specific skin issues with minimal ingredients and simple packaging.

The result:

The company has customers raving about their products all over the world and that too with little to no advertising budget.  Their branding strategy isn’t limited to defying beauty standards. They also ensure highly attentive customer care providers that help cater to skincare regimes with explanations. 

Similarly, Realme a Chinese mobile company is taking over the Asian smartphone industry especially in Pakistan and India through advertising and brand building via social media mainly Facebook and Instagram. The company has now sought a foothold in the market and has become an indirect competitor to major companies including Samsung. What Realme actually did is target a particular segment of the market.

The company’s branding on social media strategy includes producing smartphones with quality specifications sold at economical or competitive marketing. Furthermore, they bring out new phone models within two to three months. How is this possible? The thing is Realme targets consumers that play PUBG Mobile, a shooter game that has taken over the world. 

However, ‘content’ matters. Social Media provides you a vast market or groups to target but if your content quality isn’t able to get the message across, then all your efforts are in vain. In order to devise a branding strategy, customer engagement, and loyalty matters. Facebook pages have a specific review section for potential customers to seek before decision making. There is an instant messaging option for customers to ask their queries. This is a personalized experience directly giving customers a personal touch and improving satisfaction. Also, many major companies seek social media as a way to maximize their reach and create awareness.

Goal:

The ultimate goal is to seek customer loyalty and turn your reach into ‘conversions’ (a customer buying your product). For more personal touch companies seek Instagram a mobile application that lets you convey your message via photos and videos. Visual representation helps create a stronger image in a customer’s mind. Also, a great opportunity to pursue subliminal marketing. 

With so many benefits and opportunities presented by social media, there are challenges. Brand Building ensures a wholesome effort including how well you conduct a social media audit to derive marketing insights that will help create a devised strategy. 

The post How Social Media has evolved as a brand building strategy appeared first on PromiAD.