YouTube Archives – PromiAD https://promiad.com/tag/youtube/ Marketing Blog Sat, 09 Sep 2023 17:47:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://promiad.com/wp-content/uploads/2019/01/cropped-Promi-Logo-1-Final-rev-psd-32x32.png YouTube Archives – PromiAD https://promiad.com/tag/youtube/ 32 32 YouTube Ad Revenue Revealed for the first Time https://promiad.com/youtube-ad-revenue-revealed-for-the-first-time/ https://promiad.com/youtube-ad-revenue-revealed-for-the-first-time/#respond Tue, 04 Feb 2020 16:16:53 +0000 https://promiad.com/?p=2803 Google revealed 4th quarter earnings (nearly $5 billion in ad revenue) from YouTube as a part of parent company Alphabet. YouTube contributed to almost Google’s overall revenue by 10% in last year. Google says YouTube generated $15.1 billion last year. As per the Google most...

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]]> Google revealed 4th quarter earnings (nearly $5 billion in ad revenue) from YouTube as a part of parent company Alphabet. YouTube contributed to almost Google’s overall revenue by 10% in last year. Google says YouTube generated $15.1 billion last year. As per the Google most of money goes to creators. This is the first time YouTube revealed the ads revenue of YouTube and its contribution in search giant bottom line.

YouTube Advertising & YouTube Subscription Business

According to google on YouTube premium services (ad-free YouTube & music premium offerings) there are 20 million subscribers. YouTube generated $3 billion in 2019 on the top of $15.1 billion, according to google. There are 2 million YouTube Subscribers on paid TV.

As overall revenue missed by Wall Street expectation the Google stock price hits 5% after trading partly. Each year YouTube earnings rose by 36%. As per the Chief Financial Officer of Google “we pay most of our revenue to creators”.

Sundar Pichai, Alphabet’s newly appointed CEO, who took over for co-founder Larry Page: “We’re pleased with YouTube’s growth in advertising and subscriptions”

YouTube is competing with major digital players like Amazon, Hulu, and Facebook. It’s becoming an important part of the Google Ads business.  Google bought the website in 2006 for $1.6 billion. After 15 years its first-time Google-owned platform (YouTube Ads Revenue) revealed the earnings.

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]]> https://promiad.com/youtube-ad-revenue-revealed-for-the-first-time/feed/ 0 YouTube: Ranked As The Most Trusted Brand In 2019? https://promiad.com/youtube-ranked-as-the-most-trusted-brand-in-2019/ https://promiad.com/youtube-ranked-as-the-most-trusted-brand-in-2019/#respond Mon, 08 Jul 2019 01:03:04 +0000 http://cdn.gillion.shufflehound.com/tech/?p=133 MBLM, The Brand Intimacy Agency, conducts studies every year to measure brand intimacy between the brands and consumers. It claims to create, build, and sustain ultimate brand relationships. YouTube: Ranked As The Most Trusted Brand In 2019? In 2019, it has been carried out in...

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]]> MBLM, The Brand Intimacy Agency, conducts studies every year to measure brand intimacy between the brands and consumers. It claims to create, build, and sustain ultimate brand relationships. YouTube: Ranked As The Most Trusted Brand In 2019?

In 2019, it has been carried out in more than 15 industries in the countries including The U.S, UAE, and Mexico. A total of 6200 consumers were asked for their responses and almost 52000 evaluations of brands were made.

The study has been designed to measure the emotional attachment between people and the brands they use. In the past few years, YouTube had been ranked in the Top 10 whereas this time, it has made it to the first rank!

YouTube couldn’t make it to the first place if it wasn’t for its new spectacular features that were introduced in late 2018. The story feature, the YouTube Live, and a few other add-ons won the hearts of YouTuber’s as well as the public which enhanced the user experience by making it closer to reality and making people feel the even lesser distance between them and the people they follow.

Among other brands that could make it to the Top 5 were:

  1. YouTube
  2. Apple
  3. Netflix
  4. Disney
  5. Nike

According to MBLM managing partner, Mario Natarelli:

“YouTube has demonstrated an ability to entertain a diverse millennial audience through its extensive content. It is also continuing its expansion of services, including the launch of YouTube music in 2018, as it finds new ways to connect with consumers. Millennials in particular bond strongly with the media & entertainment industry and YouTube is doing a good job at building a brand that caters to the wants and needs of this audience.”

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