Given the importance and role it plays in people’s/consumers’ life, companies need to amp their dynamics. Usually, because social media ensues freedom of speech connotations. Therefore information overload is quite pertinent. Therefore, businesses and companies alike need to have a clear social media strategy to get their message across effectively. Which is why it is highly significant that the businesses know what social media trends to look out for in 2020:

Trend #1: Ephemeral Content will gain momentum

The term ‘Ephemeral Content’ means, the content available for a short period of time, after which it vanishes or disappears. both snapchat and Instagram are great platforms for ephemeral content. The trend picked up in 2019 and will play a major role in 2020 as well. Seeing the trend, snapchat has already modified its ad placement for companies as well. The point is the new generation’s attention span is small. Therefore, ephemeral content-format serves the purpose effectively. the availability may be short but the content format ensues lots of creativity and is very engaging. As per statista, Instagram active users ensue the stories features regularly. The stats have gone up to 500 million users. And almost 65% of marketers indulge in instagram stories to target their users. 

Trend #2 TikTok is here to conquer

Long since, Facebook, Instagram, and Twitter have dominated social media. They are, no doubt, the most popular platforms used by users and companies alike. However, TikTok has risen to fame as a niche social media platform. It is extremely popular amongst the youth population. Therefore, TikTok’s trend isn’t going anywhere. As of now the application has almost 1.5 billion active users. 

Trend #3 Social Commerce is the new E-commerce term

Facebook, Instagram and evidently Pinterest are social media platforms that ensue selling and purchasing. Also known as social commerce. The trend has grown tremendously since its introduction. Facebook also has a selling store tab for business profiles. Which provides details of the product and pricing. This indicates that social media is evolving into retail. Many companies ensue sale strategy in combination with social media marketing. This trend, however, will further expand in 2020. So make sure to devise a plan accordingly and storefronts should be your sales team priority. 

Trend #4 Influencer Marketing will soar and expand

Influencer Marketing has gained momentum in the last few years. Companies have analyzed the importance of influencers for their brand. Many companies and businesses ensue influencers as their brand ambassadors. However, by next year influencers will soar high and their numbers will increase. Their goal is to help companies achieve their marketing and sales goals. They also help convert leads effectively. However, in 2020 organic influencers is the way to go. They help engage customers effectively and also provide honest opinions. 

So, hold your horses, these trends are here to stay and will further expand. Make sure to change or devise a strategy accordingly. 2020 is filled with lots of surprises and changing dynamics!

The post 4 social media trends to look out for in 2020 appeared first on PromiAD.

‘There was a man with a deep dark secret.. if he reveals it, his whole world will explode.”

Now the above line would intrigue anyone. They would want to know who the man is, what his secret is and most importantly what would happen once his secret is revealed. Similarly, content marketing follows the same suit. Customers or users alike need to be kept ‘on the edge of their seats’.  In this era, people ask for more than just simple information or data. Also, promotional lines or messages are totally out of date! consumers look for new ideas, knowledge, and accessibility. In other words, people love stories! And this is exactly what your content marketing strategy should be.

Storytelling is a powerful tool

Pursue people and users with amusing content. Make sure to adopt a storytelling strategy if you have an Instagram and Facebook business profile/page. Also, use the stories option for users to watch and know more about your brand.  Ensue a strategy that has more storytelling and less promotional vibe. People have a curious nature. They basically enjoy narratives and stories. This will increase engagement on your posts as well. And amusing plus captivating stories will entertain them as well. 

Moreover, a good content strategy with storytelling prowess will lead to trust and brand loyalty. Also if a company promotes personal experiences and stories for its users. They will feel entitled and special. Also, such narratives will decrease your bounce rate. Customers or users alike will engage and ask for more similar content to be published. This will serve as a common ground for you and your users. 

Furthermore, People get bored with statistics or financials. How much profit or sales you made won’t intrigue people. Publishing dry statistics will make customers lose attention very quickly. Instead, look for an exciting way to grab your consumer’s attention. For instance post a live story of your favorite influencer who can, in a fun way, tell people about your statistics. And in the end, offer viewers a surprise basket.

People are more receptive to influencers. And perceptive towards storytelling. A research conducted by the Journal of Marketing Theory indicated that people are more intrigued by the structure of the post. And people like stories more than simple messages. This is because we are social creatures. We love getting to know about people, compare ourselves to them and feel a connection. The same goes for a brand. If companies ensue empathy people will be more receptive to the entity. And what better way than pursuing a storytelling strategy to form a connection.

Goal Recognition

Make sure your storytelling-content strategy has goals to pursue. For instance, your goal is to establish yourself as a brand or increase customer retention. Just be sure that your strategy is to post a whirlwind of a story that also strategically ensures your goals. The truth is, the first step towards achieving your goals is building trust. That too with potential consumers. Secondly, your social media strategy in any way should revolve around engaging your audience. This is exactly what big skincare companies like FentyBeauty, Huda Beauty and Deciem do. 

Many other companies including The Body Shop ensures their customers via banning animal cruelty. They grab attention by telling people how beauty companies use rabbits and monkeys for testing their products. Most of them die a terrible death in the labs. And others are left scrounging for simple basic necessities. Their storytelling strategy has been extremely successful. In this way, they get their message across. Also, they focus on a global issue. Moreover, connect with people by telling them what their cruelty-free processes are.

Pursue an adventure of Content Marketing

Before you jump the bandwagon, make sure to design your strategy first. Your storytelling should be personalized. Add iconography and emoticons to your posts. Most importantly, offer solutions to problems. Especially those problems that your audience can relate to. And how your product can help mitigate those problems with content marketing. Foremost, make sure to take your audience on an adventurous journey through your words!

The post Content Marketing: The Power of Storytelling appeared first on PromiAD.