Modern consumers navigate the world through online search. Search engine optimization (SEO) ensures that your business pop-ups in relevant search. The consumers search products and services online before buying online or offline. To gain more exposure in search engine results the SEO ultimately helps to attract more website visitors. This blog covers foundations of effective SEO strategy that boost your website’s visibility on search engines, attracting the right kind of traffic to the right pages on your site.

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SEO is a process that requires a lot of work, time and patience. So define the objectives and goals of your SEO strategy. The effective SEO strategy is to approach SEO as long term process that builds long term value. Research your keywords, and their intent. Create value able and useful content. Attract relevant links and authority signals and resolve any technical issues with your site. It’s a never ending process. There’s always work to be done. Search Engine algorithms frequently change to enhance their user experience. So your SEO work needs to be as per the updated guidelines.

One of the important expectation of successful SEO campaign is to realize that you are really optimizing for two audiences. The first one is search engine, where the requirements can be done through process. Secondly, also for real human beings, the real audience that generates business by visiting your website. Create content for people, not search engines. This is how you deliver great digital experiences and understand your customers better.

Effective SEO basic steps to follow while updating content on your website

Being consistent with the SEO basics is the perfect way to do that as suggested by SEJ:

  • Optimize your titles and meta descriptions.
  • Use readable user and search friendly URLs.
  • Optimize video content (if you have it).
  • Optimize header tags (H1, H2, H3, etc.).
  • Link to deeper content within your site.
  • Create and optimize topically-relevant content.
  • All of these items might seem like no-brainers to seasoned SEO professions.

But you’d probably be surprised to see how often sites don’t have the most basic things (e.g., title tags on their most important pages).

Your navigation and internal linking structure is the thematic backbone of your site. Use it to signal to search engines the topics of your site – what you want to be known for.