Social Media Trends in Pakistan 2022
Social Media has progressed ten folds in the past few decades. What started out as merely “connecting with friends has…
YouTube Ranked Top Pakistani Ads People Watched during Ramadan 2021
People across Pakistan practiced Ramadan second time during the pandemic. Despite the smart lockdowns and restrictions, brands celebrated the blessings…
Integrated Marketing Communication – IMC
Do you have a marketing presence across multiple channels? In today’s digital ecosystem, the competitive landscape of digital brand wars…
“Paharon Ki Qasam” Ali Zafar tremendous tribute to Son of Mountains
Muhammad Ali Sadpara, Iceland’s John Snorri Sigurjonsson, and Chile’s Juan Pablo were officially declared dead today by their families and…
Marketing Mix in Digital Age
Marketing never replaces its essentials – Trends and buzzwords come and go – but it is still about creating brand…
Global Shopping Festival 11.11
Are you ready for a global shopping spree? The global shopping festival has taken precedence all over the world. But…
Content strategy should revolve around “Storytelling”
Business dynamics are changing profusely. Many businesses have now shifted their vision to a more customer-centric approach. Which includes how…
Facebook merges Instagram and Messenger chats in latest update
A new wave of digitization. Facebook in its latest update merges Instagram and Messenger platforms together. Users after the update…
Marketing Innovation: Top three Barriers and Solutions to Overcome them
Marketing innovation plays a huge role in deriving a company’s brand strategy. However, companies face three major barriers to marketing…
Burger King offers free Whoppers as their Home of the Billboards Campaign
Burger King has always come up with innovative advertising ideas. Be it the fungus-laden close up of buns and meat…