PromiAD marketing insights incorporates a high level of practice-based content in recognition of the rapid evolution of the field of marketing. Our way of looking at the world of Marketing is customer-focused, insight-driven, and ever-evolving to embark on superior customer experiences.
Marketing Myopia – Why you should avoid
Marketing Myopia is focused on selling products or services rather than focusing on what customers want or need. In 1960, the term Marketing Myopia was introduced by Theodore Levitt, in his article published in Harvard Business Review (HBR). The narrow focus and not paying enough...
Marketing Mix in Digital Age
Marketing never replaces its essentials – Trends and buzzwords come and go – but it is still about creating brand awareness and desire among your potential customers. The digital marketing tools and tactics are enablers, the basics of marketing like marketing mix (4p of marketing),...
Top Retail Trends to look out for in 2023
The global retail industry is evolving rapidly, especially post-pandemic. The latter has emulated a new normal that is filled with uncertainty and pent-up demand. In order to stay ahead, businesses need to take charge and stay on top of customer expectations. Here’s a round-up of...
Top Google Searches: Consumer trends for Marketer
For marketers looking to brainstorm new ideas and come up with exciting campaigns, this article is for you. APAC’s top Google searches provide key insights that can help ensue a consumer-centric approach. Marketing professionals will have to look beyond products and services. The report suggests...
Social Media Trends in Pakistan 2022
Social Media has progressed ten folds in the past few decades. What started out as merely “connecting with friends has now evolved into a digital ecosystem. Advertisers and marketers around the globe utilize these platforms to reach new heights. Not only this but social media...
YouTube Ranked Top Pakistani Ads People Watched during Ramadan 2021
People across Pakistan practiced Ramadan second time during the pandemic. Despite the smart lockdowns and restrictions, brands celebrated the blessings & values of Holy Month. Through their strong heartwarming stories to prevail the wellbeing of society, charity, and teachings of peace, tolerance & selflessness. YouTube...
Integrated Marketing Communication – IMC
Do you have a marketing presence across multiple channels? In today’s digital ecosystem, the competitive landscape of digital brand wars exists. IMC helps to communicate message 360° to prospective and existing customers. Integrated marketing communication accelerates both brand awareness and brand retention for targeted customers....
“Paharon Ki Qasam” Ali Zafar tremendous tribute to Son of Mountains
Muhammad Ali Sadpara, Iceland’s John Snorri Sigurjonsson, and Chile’s Juan Pablo were officially declared dead today by their families and friends in a Press Conference held in Skardu. On Feb 5, 2021 they were last seen at the point. The bottleneck on savage mountain K2....
Global Shopping Festival 11.11
Are you ready for a global shopping spree? The global shopping festival has taken precedence all over the world. But do you know the mystery behind the date ‘11.11’. Basically, the Chinese came up with an all ‘singles’ holiday’ just like the date. The day...
Content strategy should revolve around “Storytelling”
Business dynamics are changing profusely. Many businesses have now shifted their vision to a more customer-centric approach. Which includes how to ‘convince’ them to buy your product or services. Or in other words, what benefit is your product or service offering over competitors. So here...