kfc Archives – PromiAD https://promiad.com/tag/kfc/ Marketing Blog Mon, 04 Jan 2021 10:59:18 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://promiad.com/wp-content/uploads/2019/01/cropped-Promi-Logo-1-Final-rev-psd-32x32.png kfc Archives – PromiAD https://promiad.com/tag/kfc/ 32 32 #KFCProposal : Here is how a single hashtag changed a couples life around https://promiad.com/kfcproposal/ Sat, 26 Sep 2020 08:47:41 +0000 https://promiad.com/?p=3409 The power of social media can change your life in an instant. #KFCProposal A South African couple’s story is a testimony to this notion. Be it a grass-root movement, or political campaigns or dissemination of information, digital platforms have set forth a motion. Here is...

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]]> The power of social media can change your life in an instant. #KFCProposal A South African couple’s story is a testimony to this notion. Be it a grass-root movement, or political campaigns or dissemination of information, digital platforms have set forth a motion. Here is exactly what went down. A guy proposed his beloved girlfriend for marriage in Kentucky Fried Chicken (KFC). Most of us are huge fanatics of the ‘finger lickin good’ crispy chicken and hot fries. However, a proposal in the fast-food restaurant had people jumping to conclusions and indulging into pale debauchery.

A twitter user posted the picture of a happy couple at KFC and mocked them for being broke and poor. Not only was the tweet in bad taste but also reverberated stereotypical-crass behavior. The only good thing about the tweet was the hashtag #KFCProposal which ensued support and experience for a lifetime.

In response to the users’ tweet, official KFC South Africa asked Mzansi people to collaborate and find the couple and those with strong leads will be awarded. But this is just the tip of the iceberg. Immediately Woolworths SA, an Australian chain of supermarkets, announced an R15k voucher for the couple.

Coco-Cola announced free drinks to be offered at their wedding and asked the couple to inbox them. Rain, a telco company in response offered unlimited data for a whole year.

Not only this, but Emerald a well-known expensive jewelers offered wedding rings worth a whopping R45000 that too embedded with Rose Gold diamonds.

Rami Chuene a designer offered to make them traditional outfits whereas, Tomi Rikhotso tweeted that he will be stitching their wedding dresses. Standard Chartered Bank SA branch offered to chip in and collaborate for the auspicious event. Soon after, Lion Lager a leading Sri Lankan brewery company pledged R5000 towards the couples “lobola negotiations”. To keep up the wedding excitement Open View Forever, gave the couple a 42 inches fully installed decoder to enjoy world-class entertainment.

Obviously, after the wedding preparations were covered, brands jumped to cater after wedding panorama and honeymoon planning. Sony Movies SA offered two 3D movie tickets, popcorn, and soda to enjoy and chill. Gautrain, a massive commuter transportation system pledged free rides to and from Tambo to the fabulous Cape Town holiday, whilst congratulating the couple. But Audi South Africa took the cake! They offered a drive which was inkling enough that a car will be gifted. Media channels, dentists for teeth whitening, more honeymoon packages, and even a famous singer offered to make their wedding evening memorable.


Nevertheless, social media can change a person’s life in mere seconds. Also, the gist is to never underestimate how important hashtags are to improve reach and ensue engagement.

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]]> KFC agrees their ‘Finger lickin Good’ doesn’t fit post COVID-19 https://promiad.com/kfc-agrees-their-finger-lickin-good-doesnt-fit-post-covid-19/ https://promiad.com/kfc-agrees-their-finger-lickin-good-doesnt-fit-post-covid-19/#comments Sun, 30 Aug 2020 16:40:17 +0000 https://promiad.com/?p=3312 The rampant coronavirus has changed everything from business dynamics to transforming social innuendos to economic woes and now even slogans. Kentucky Fried Chicken (KFC) is known around the globe for its crispy fried chicken, hot fries, and fresh buns. But regarding the current pandemic situation,...

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]]> The rampant coronavirus has changed everything from business dynamics to transforming social innuendos to economic woes and now even slogans. Kentucky Fried Chicken (KFC) is known around the globe for its crispy fried chicken, hot fries, and fresh buns. But regarding the current pandemic situation, KFC has decided to change their famous ‘finger lickin good’ slogan.

They claim that the slogan doesn’t fit anymore. Which is quite understandable. In times like this, precedence is given to wearing face masks and frequent hand washing. The precautionary measures are our only defense against the rampant coronavirus that has been wreaking havoc around the world. Nevertheless, they have come up with a new advertising strategy, at least temporarily. The slogan they have used for almost six decades will now be changed.

KFC ‘finger lickin good’ slogan

As of now, the advertising strategy is to pixelate or blur the words ‘finger’ and ‘lickin’ from the slogan. So, the only words left to culminate are, ‘it’s good’. All posters, packaging, and images will ensue the same strategy.

The decision, however, was made after KFC received immense backlash regarding its catchphrase and advertising. A montage filled with people licking their own fingers showcased conflict to precautionary measures. Finger lickin’ that too amid the virus refuted advice to stop the spread of the virus. According to the World Health Organization, keeping your hands clean is one of the most important precautionary measures. They recommend cleaning your hands for 20 to 30 seconds with an anti-bacterial soap to ensure the utmost hygiene levels. However, more than 150 complained to the Advertising Standards Authority in March 2020.

For now, KFC claims, that they would return the slogan when the situation is in control or better yet when the time is right. But one thing is for sure, KFC completely understood people’s concerns and the complaints registered against their advertising. 

Effective marketing and advertising strategy

Examples like this are a notion to understand that the first step towards effective marketing and advertising strategy is listening to customers. In this era, precedence is now given to people’s concerns and their feelings. Brands and companies alike are now changing their vision to a more customer-centric approach. Not only this, how successful your marketing campaign is, resides upon how well you can relate to people around you. The pandemic has made one thing clear; corporate social responsibility, empathy, and transparency play a huge role in shaping a company’s purpose and objectives. Make sure you stay up-to-date with all the latest marketing-related news by following the best marketing blog on Twitter, Facebook, Instagram, and LinkedIn.

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