Social Media Trends 2019 Archives – PromiAD

YouTube has Launched a new Homepage Design!

PromiAD — Sun, 10 Nov 2019 12:25:39 +0000

The American, video-sharing platform is now rolling out new changes for its users. The revamped version features large icons on the homepage. This allows users to watch high-quality video previews. YouTube has launched a new Homepage Design!

However, the version was first tested in August 2019. But received mixed reviews from users. Larger thumbnails on the homepage also lead to fewer recommendations. Which the users were very skeptical about. Moreover, the critics felt that the new update was rather haphazard and disorganized. After YouTube decided to remove categorization from their homepage.

Seeing the critique, YouTube brought in other changes as well. Including categorization of videos as per subscriptions and ‘add to queue’ list. Add to the queue option will allow users to add multiple videos at once to their watch list. Even if they are currently browsing or watching a video. YouTube claims this version to be a more organized and ‘cleaner’ interface than before. Additional features also include large font for titles.

Also, for easy navigation, users can click on the ‘three-dot menu’ that appears on the thumbnail. And click ‘do not recommend’ channels. The same feature was earlier introduced in the mobile version. Also, new updates are coming soon. Users will be able to follow their choice of topics and also customize their homepage.

The Youtube homepage redesign is now available on desktop, tablet, and iOS applications. Also, users are looking forward to more updates on the mobile app. Especially where users can still listen to songs or videos even when the phone screen is locked.

What are your views about the new update?

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YouTube: Ranked As The Most Trusted Brand In 2019?

Muhammad Usman — Mon, 08 Jul 2019 01:03:04 +0000

MBLM, The Brand Intimacy Agency, conducts studies every year to measure brand intimacy between the brands and consumers. It claims to create, build, and sustain ultimate brand relationships. YouTube: Ranked As The Most Trusted Brand In 2019?

In 2019, it has been carried out in more than 15 industries in the countries including The U.S, UAE, and Mexico. A total of 6200 consumers were asked for their responses and almost 52000 evaluations of brands were made.

The study has been designed to measure the emotional attachment between people and the brands they use. In the past few years, YouTube had been ranked in the Top 10 whereas this time, it has made it to the first rank!

YouTube couldn’t make it to the first place if it wasn’t for its new spectacular features that were introduced in late 2018. The story feature, the YouTube Live, and a few other add-ons won the hearts of YouTuber’s as well as the public which enhanced the user experience by making it closer to reality and making people feel the even lesser distance between them and the people they follow.

Among other brands that could make it to the Top 5 were:

According to MBLM managing partner, Mario Natarelli:

“YouTube has demonstrated an ability to entertain a diverse millennial audience through its extensive content. It is also continuing its expansion of services, including the launch of YouTube music in 2018, as it finds new ways to connect with consumers. Millennials in particular bond strongly with the media & entertainment industry and YouTube is doing a good job at building a brand that caters to the wants and needs of this audience.”

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Another feature by Twitter to streamline tweets and replies

PromiAD — Thu, 11 Apr 2019 13:56:24 +0000

Jane Manchun Wong has been working on yet another tool for Twitter which would possibly be used to streamline replies on tweets. By using this tool, users might be able to hide any unnecessary replies to their posts which they do not want public to see.

Twitter has been testing this tool since a few months now and it will be available for use most probably in the coming few months. The testing has been in process and people up till now are supporting the idea behind this upcoming update.

Interestingly, people not only will be able to hide replies but can also choose to view hidden comments and replies. Well, as per to the features or blocking and reporting, this one reduces all the agitation and the fuss of blocking every other person on twitter. This moderation tool is both easy-to-use and easy-to-handle.
After Wong tweeted about the new tool being tested, a senior product manager at twitter, Michelle Yasmeen Haq, confirmed the notion, and stated that it would be publicly tested in a few months.
After confirmation, Haq illustrated the primary context behind the formation of this tool which is to fill the gap between the already existing tools i.e. mute, block, and report
saying “Block and mute only change the experience of the blocker, and report only works for the content that violates our policies.”

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