TikTok

TikTok has been the talk of the town. The app alone has Instagram running for its money. Users basically, record videos that play on a loop. Thus, making it the number one application for viral content. Users can also add filters, music and fun effects to make it more amusing. Companies with a target market and demographics of teenagers to mid-twenties can definitely use TikTok to grab their attention. As of now, the app has 1.5 billion users around the world and no mean of stopping.

Vero

Vero app is a more simple yet effective alternative to Instagram. The best thing is users won’t find any advertisements, algorithms and data mining tools on the app. Instead, users get to share their raw side of their lives openly. Including pictures, posts, videos and their interests. Users can also easily post their views about TV shows, movies and the books they are reading. Vero also has privacy features for their users including posting for best friends/public/private story. Companies looking to get to know their users more can definitely use Vero to their advantage. Companies can pursue users with similar interests to pitch in their product offering. 

Steemit 

Steemit is a blogging and social media site. This may sound boring but if you publish your content on Steemit you will be rewarded with cryptocurrency known as STEEM. All you need to do is come up with great content ideas and be creative with words. If your blog gets upvoted or you upvote a users blog, you will be rewarded with STEEM. Although Steemit has a limited user base for now. If you want an additional platform to publish your content and be creative this is a great platform. 

Caffeine 

We all know how important caffeine is in our lives. So this application is mainly for chai-o-holics or coffee lovers. The distinction, however, is primarily funny. But if you are an adrenaline-filled person who loves sports, entertainment, and gaming then caffeine app is for you. The platform ensues social broadcasting, a term taking precedence in the coming years. You can easily live-stream your interests and chat with your followers at the same time. Also, the app has emoji reactions too! Get aboard the ‘interactive train’ with caffeine. 

However, the applications may be great but this does not mean that you need to add all four in your marketing arsenal. All you need to for now is read, research and experiment. Add only one application for now and learn how it works. 

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Forecasting sales

Artificial intelligence solutions have taken precedence. Such solutions help enormously with predictive analysis and sales forecast. Companies now ensue digital data over manual ways of collecting data. The later is considered extremely time consuming and the results always vary. However, artificial intelligence has definitely made predictions, forecasts and data collection easier and also provides accurate results to ponder over. The data provided helps companies with comparison too using traditional metrics. This definitely helps with sales and marketing strategy.

Understand your customers

Social media platforms including Facebook, Instagram, Twitter and SnapChat have enormously helped companies to understand their customer needs and requirements. Such platforms encourage customer engagement and allow companies a deeper context in understanding their customers. Such digital platforms and artificial intelligence to analyze these results and data, branding has taken a dynamic turn. Companies and customers alike look for common ground and help build long-lasting relationships to carry on. Unlike before when marketing dynamics was all about how to sell your products. 

Artifical intelliengce can optimize digital campaigns

We all ensue digital campaigns on social media platforms. The purpose is to extract vital information from customers to better service quality and amp up product offering. AI and solutions offer further in-depth analysis and insights to companies. Which is difficult to obtain from human efforts or manual semantics. AI solutions offer and extract hidden patterns from consumer profiles, keyword searches and social platforms. This critical information can help companies abundantly including revamping their strategy and conforming to better marketing dynamics.

Artificial intelligence promotes real-time conversations with consumers

There is no doubt AI identifies critical trends. Besides this, it has also enabled companies and customers to interact more easily. The real-time conversation is directly linked to service quality and customer satisfaction. Both are critical measures of success for companies. Communicating effectively with customers also makes it easier to ensue the final purchase decision as well. Artificial intelligence also helps marketers identify what customers need and how to tackle difficult situations as well. Otherwise difficult to collect via human efforts alone.

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YouTube Advertising & YouTube Subscription Business

According to google on YouTube premium services (ad-free YouTube & music premium offerings) there are 20 million subscribers. YouTube generated $3 billion in 2019 on the top of $15.1 billion, according to google. There are 2 million YouTube Subscribers on paid TV.

As overall revenue missed by Wall Street expectation the Google stock price hits 5% after trading partly. Each year YouTube earnings rose by 36%. As per the Chief Financial Officer of Google “we pay most of our revenue to creators”.

Sundar Pichai, Alphabet’s newly appointed CEO, who took over for co-founder Larry Page: “We’re pleased with YouTube’s growth in advertising and subscriptions”

YouTube is competing with major digital players like Amazon, Hulu, and Facebook. It’s becoming an important part of the Google Ads business.  Google bought the website in 2006 for $1.6 billion. After 15 years its first-time Google-owned platform (YouTube Ads Revenue) revealed the earnings.

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Engagement Rate

A few years back, people used to get influenced by the jaw-dropping and fascinating advertisements that marketers used to make to portray their brand image. But gradually people started to connect more to social media, and the reason behind this connection was visibility and credibility. People used to relate what was being shown on social platforms, and how they are engaged at a personal level. This further gave birth to a concept called “follower engagement”. An engagement rate is a metric that measures the level of engagement that a piece of created content is receiving from an audience. It shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more.

Social Influencers

The more people used to relate, the more they got engaged with those who shared the post, videos, etc., and this brought the concept of “social influencers”. Now influences are of numerous types, they can be celebrities, famous authors, athletes, singers, etc. but then there are micro-influencers. These are the people who have hundreds of followers but are not celebrities. These people share their daily lives on social media. We relate to them and engage ourselves on a daily basis by either scrolling down our feed or watching IGTV on Instagram.

Marketers have started to exploit this possibility of marketing their products to micro-influencers. Studies show that people do not relate to themselves as much to celebrities as they do to micro-influencers. This opportunity not only prove to be a game-changer as one of the most powerful tools to attract customers. It is also pretty much affordable apparently micro-influencers do not charge as much as celebrities do. Another advantage to the market is that by choosing these micro-influencers as their brand ambassadors. The companies are making representatives of the local people, unlike it was with the celebrities, as they were not the representatives of people but the company.

Micro-Influencers

Last but not least, micro-influencers are considered to be living a life of an average person normally. Therefore their emotions and feelings reflect those of common people. They’re true to what they are sharing on the internet. Therefore without even demanding loyalty, they become loyal to the companies they work for. And ultimately, so will be their followers.

Micro-influencing has become a large opportunity that is yet untapped for the marketing world. This will majorly contribute to businesses in the coming years if it is embraced for all of its power and capability.

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