before buying Artificial intelligence (AI) and digital marketing have a strong flourishing bond. AI is transforming digital marketing strategy because of its ability to extract data, analysis of data and interpretation of customer insights. With a greater impact on changing the dynamics of digital marketing AI helps to predict consumer behavior and align your strategy accordingly to generate leads. AI is transforming digital marketing for success in three major ways:
User Experience
User experience is the most important aspect of a successful digital marketing strategy. The digital has upended how consumers interact with brands. In actual AI has transformed the economics of marketing, where people use famous funnel metaphor to think about touchpoints “Consumer Decision Journey” (CDJ).
For online shopping experience, AI is a game-changer. As a result, with the advancement in augmented reality, now people can actually try the products online before buying. For trying clothes online on stores like TRY before stepping up into the store. Before purchasing RayBan glasses you can experience them by trying on virtual mirror online and decide which design suits you with a variety of customization.
In digital marketing addition of Voice Search Technology is a great addition. Voice Search Technology is the ever-emerging field of technology and search. Voice is the newest trend in tech. To correlate with virtual assistants like Alexa, Google Home and SIRI companies can move their brand to first in the voice search result. This will help in brand recognition.
Predictive Customer Behavior
AI can predict the past, existing and new users behavior through data and helps in creating a personalized customer experience. To reach out to the right target audience and creating a valued customer journey for conversions the data analytics plays an important role. For effective marketing strategy helps in personalizing the profile and journeys to target potential leads. With new efficient algorithms of AI, customer journeys will help in sales forecasting and ROI.
Community Management
Customers expect quick resolution and response by companies in today’s digital world. With an introduction chatbots, an automated tool which gives an impression of talking to an actual customer service representative. AI delivers a real-time experience where Chatbots gives a human-like experience.
Implementing AI in digital marketing will enable the winning customer experience. Artificial Intelligence will continue to grow. Make sure you stay up-to-date with all the latest marketing-related news by following us on Twitter, Facebook, Instagram, and LinkedIn.
