This particular field showcased a major shift in marketing and business strategies and mobility. Marketers, however, predict how the dynamics have changed post-COVID-19. Not only this, but professionals alike are predicting trends and planning for the future.

Anticipated predictions and trends:

During the rampant virus outbreak, one thing was clear. Our dependency on digital platforms and social media marketing extensively increased. Which led marketers to certain realizations:

• Creativity skills are more important than ever. Social media marketing is dependent on creative epiphanies and setting yourself apart from competitors in terms of content and representation.
• This is the era of video and pictorial content. It was previously in demand too but post-COVID-19 this has become a cadence.
• Authenticity will forever be appreciated. Post or pre-COVID-19, if your content is copied or plagiarized that is a direct representation of your lack of business ethics and honesty. Make sure content is unique, creative, and carries the message across effectively.
• Community engagement takes precedence. It will be at the forefront of marketing and business strategies. Addressing issues, supporting diversity and social consciousness should be your basic fundamentals.
• Anything that the pandemic has taught us is the fact that things can change at a whim. So adapting digital tools should be high on your list.

Key pointers from Marketers:

• Social states that social media content will become more creative. The strategic objectives will be more in line with the social media marketing strategy. This will help reap a lot of benefits in terms of productivity and positioning.
• Social media platforms such as TikTok have seen incredible growth. Now companies have started to diversify and are using platforms such as Instagram, Snapchat, and TikTok to their benefit and to reach the masses.
• Your content needs to stand out. This means it has to be authentic claims by a digital content strategist. Post COVID-19 brands have revamped and are now more comfortable with creating and testing new boundaries.
• Brand messaging and loyalty will posit empathy, social consciousness, and compassion. If anything, the virus has taught us is the fact that being empathetic keeps you going.
• Social listening and community engagement will be the core of business operations. Social media platforms are a great way to ask consumers for feedback. This can help curate better strategies and diversify into new offerings.

The key is to know that things can change abruptly. Organizations as well as employees need to be prepared for challenging situations head-on.

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Given the importance and role it plays in people’s/consumers’ life, companies need to amp their dynamics. Usually, because social media ensues freedom of speech connotations. Therefore information overload is quite pertinent. Therefore, businesses and companies alike need to have a clear social media strategy to get their message across effectively. Which is why it is highly significant that the businesses know what social media trends to look out for in 2020:

Trend #1: Ephemeral Content will gain momentum

The term ‘Ephemeral Content’ means, the content available for a short period of time, after which it vanishes or disappears. both snapchat and Instagram are great platforms for ephemeral content. The trend picked up in 2019 and will play a major role in 2020 as well. Seeing the trend, snapchat has already modified its ad placement for companies as well. The point is the new generation’s attention span is small. Therefore, ephemeral content-format serves the purpose effectively. the availability may be short but the content format ensues lots of creativity and is very engaging. As per statista, Instagram active users ensue the stories features regularly. The stats have gone up to 500 million users. And almost 65% of marketers indulge in instagram stories to target their users. 

Trend #2 TikTok is here to conquer

Long since, Facebook, Instagram, and Twitter have dominated social media. They are, no doubt, the most popular platforms used by users and companies alike. However, TikTok has risen to fame as a niche social media platform. It is extremely popular amongst the youth population. Therefore, TikTok’s trend isn’t going anywhere. As of now the application has almost 1.5 billion active users. 

Trend #3 Social Commerce is the new E-commerce term

Facebook, Instagram and evidently Pinterest are social media platforms that ensue selling and purchasing. Also known as social commerce. The trend has grown tremendously since its introduction. Facebook also has a selling store tab for business profiles. Which provides details of the product and pricing. This indicates that social media is evolving into retail. Many companies ensue sale strategy in combination with social media marketing. This trend, however, will further expand in 2020. So make sure to devise a plan accordingly and storefronts should be your sales team priority. 

Trend #4 Influencer Marketing will soar and expand

Influencer Marketing has gained momentum in the last few years. Companies have analyzed the importance of influencers for their brand. Many companies and businesses ensue influencers as their brand ambassadors. However, by next year influencers will soar high and their numbers will increase. Their goal is to help companies achieve their marketing and sales goals. They also help convert leads effectively. However, in 2020 organic influencers is the way to go. They help engage customers effectively and also provide honest opinions. 

So, hold your horses, these trends are here to stay and will further expand. Make sure to change or devise a strategy accordingly. 2020 is filled with lots of surprises and changing dynamics!

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Without any doubt, 2019 has been a progressive year. That too in terms of digital and social media marketing. Facebook has come up with numerous tools and features to make sure your advertising reaps enormous benefits. However, even if your work is cut out for, that does not mean social media advertising is easy. You have to be on top of your game to get your message across. And that too effectively.

Marketers these days ensue the rule of 7 in marketing. The theory first emerged in the 1930s. But has taken precedence these days, thanks to digital marketing. The theory revolves around the fact that a user will become a final customer or prospect if they come across your ad seven times. The theory is actually deemed successful, especially where businesses ensue digital marketing. Here is an overview of 2019 digital marketing tools that will effectively help you pursue the 7 rule of marketing:

Grammarly

Grammarly is a great tool to incorporate. Especially concerning content derivation. Grammarly is basically a writer-checking tool. That helps and guides you by correcting spellings, grammar and tenses. It works as a plugin in the background and points out any typos in progress. This is an important yet effective digital marketing tool especially whilst writing blogs, content or emails. 

Moz

Moz is another digital marketing tool to be thankful for this year. Basically, Moz is a keyword explorer that helps enrich your list and content. It’s a great tool for Search engine optimization. Moz also offers the opportunity to track and analyse reports as well. Also, Moz ensues a comprehensive auditing tool as well. Which can help identify technical issues, wrong backlinks (that may lead to penalties) and point out hindrances in your webpage. 

Google Campaign Builder

Google campaign builder is the ultimate digital marketing tool. If you do not use it then you are missing out on very critical analytic for your business. Google Campaign Builder is basically a fully automated tool for business. Be it for services and products, Campaign builder can help you with customized ads and provides important insights and analytics essential to your marketing department. Time and cost are of the essence of any business. And this tool helps saves a lot of time. Especially if you need to track information through different sources.

LinkedIn Profile Pop-up on Gmail

LinkedIn is a great social platform to connect with recruiters and search for the right job. It is also an interactive way to meet new people professionally and grow your circle. However, to make things easier LinkedIn has a new tool to incorporate for its users. For users who do not know the sender of the email will find this plugin extremely useful. Once you enter and send an email to an unknown person, his or her profile will pop up at the side of the email. Through this, you can analyse new leads and make sure to pursue them if necessary. 

Slack

Slack is more like a centralized or company-wide tool that helps improve communication. Through slack, departments or companies can interact on one platform. They can collaborate regarding their work tasks. Also, Slack connects different company branches together via their private channel. Through this, they can easily share ideas and brainstorm strategies. Slack also lets you input calendar, reminders, and polls as well.

Let’s see which digital marketing tools will take precedence in 2020! 

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