Customer Experience Management is the key to a successful business
Nowadays businesses strongly believe that customer experience management and service quality are the key determinants of success. Long gone are the days when the number of sales was considered as the means to measure accomplishments. Research done by Harvard Business Review and Focus Vision states,...
Using Marketing Insights to Build a Strong Customer Base
As the world of marketing is emerging and evolving, it has its own new standards that are to be gained in order to have clearer insights into the marketing world. Small startups these days face the issue of not having personalized marketing campaigns to attract...