Not only this but the courses are designed in a way to help job seekers learn basic fundamental skills that will help secure them a job. But the actual catch is, instead of wasting years in a college and university degree, these courses can end in six months ensuing the same level of education.

Potential students with the right mindset are unable to afford costly semester fees. Even if they inculcate getting admission, they are left with heavy debts to pay off leading to financial exclusion. The senior vice president at Google, Kent Walker explains the purpose of this program is providing economic security. For this, you shouldn’t compulsorily require a college degree. The right skills and eagerness to learn and improve is the key.

Accessible skills

What we need and require are accessible skills that will help improve in-job solutions enhancing your position. Those of you who aim to get these new certificates will also be potential candidates for Google’s hiring system. These certificates once achieved will be treated as equivalent to a four-year Honors degree.

Google Certification Cost

As of now, Google hasn’t informed how much the new certificate program will cost. But they already offer courses and programs on Coursera and professional IT support costs only $49 dollars. In comparison, a six-month course in a college would easily cost $300 and much more would be spent on buying additional material and textbooks. Also, to ensue accessibility and accommodate eager minds, Google is offering $100,000 needs-based scholarships too.

Revolution in the education system

Google’s program is a huge step towards a revolution in the education system. Many criticize that four-year expensive college or university programs fail to equip students with essential skills. They are either left with huge debts to cover or are unable to find jobs that lead to depression. In order to curb this and make education more accessible, Google sought a new program. For instance, in its initial offering, Google certificate program is providing courses in positions such as project manager, data analyst and UX developed. The average median annual wage for these positions are more than $70,000. This is motivation enough for students to pursue careers in Information Technology. 

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The phone replaces last year’s Pixel 3a and 3a XL. However, Pixel 4a is an amalgamation of the best features taken from the previous models and marketed at an economical price. The phone has a sturdy body that emits quality. The screen dimension is 5.8 inches (FHD plus OLED) and is reasonably slim with 8.8mm thickness. As compared to its predecessors the phone has a 4.5% bigger screen but overall body is 5.8% smaller.

Pixel 4a looks smaller but it is power-packed with great features without any extra frills such as face scanner or wireless charging. The phone may look smaller but it is power-packed with great features. There are no extra features or frills such as face scanner or wireless charging. However, there is a universal USB-C socket for power which is commonly found in other phones as well. Also, the phone has stereo speakers for music aficionados on a budget. The only downside is that the phone isn’t water-resistant which could be a problem for many if any mishaps should happen.

Pixel 4a specifications

The 5.8 inches phone has a powerful Qualcomm Snapdragon 730G processor. Pixel 4a has only one variant with 6GB ram and 128 storage. This is great for storing hundreds and thousands of photos, videos, and applications. The phone has the latest Android Q version also called Android 10. The camera is the real deal with 12.2 megapixel rear and 8 mega pixel selfie camera powered by artificial intelligence and machine learning. The chic phone has 4G LTE only but Google plans to introduce a 5G variant soon.

Performance

The budget-friendly Pixel 4a ensues 6 GB ram which makes it easier for the user to swap between different applications without the glitchy nuance. The phone is relatively great for gaming purposes also. Regarding the battery time, the phone can easily last for a whopping 31 hours as compared to the last two predecessors. Obviously, battery time is dependent on the usage as well.

Environmentally sustainable

Pixel 4a ensues 45% of post-consumer recycled material. An approach that is pertinent in times of climate change and ecological degradation. Making this as a benchmark, Google plans to shift dynamically towards a ‘greener approach’ by 2022. The objective is to manufacture products using recyclable material to lessen environmental impact.

Superior Google Assistant experience

Pixel 4a uses advanced tech with a local recognition system that lets you command back and forth speedily. There are no lags whilst you rattle with tasks, instructions, or processes. The phone also has Google’s Now Playing system which lets you recognize songs on the go just like Shazam.

The Phone is economical but not perfect

However, there are a few downsides of Pixel 4a as well. But depending on the high-quality specs they seem redundant. Firstly, the phone isn’t water-resistant which is a deterrent for many. Also, ensuing the physical aspect, Pixel a4 has a plastic body. This could be discouraging in comparison to other leading competitors. But if the price factor is relevant then the phone posits as a great option.

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As explained by Google:

“Google Shopping 100 showcases products with a recent increase in U.S. searches. While classics are still sought-after – for example, search data still ranks Monopoly as a popular present – It highlights items that are rising in popularity to give you fresh ideas and keep you up to speed on the latest.”

According to Google, the list shows products that have been most searched. Or are rising in popularity. This will immensely help consumers looking to decide on gifts this winter season. The list, however, also showcases, ‘broader trends’ extremely useful for product placement strategy for companies. For instance, if you love cosmetics you can see which particular shade/product is trending this season. Or if you are into fitness you can see which equipment is trending. This list is a great way to ensue whilst researching. It also provides useful marketing insights and promotional strategies for companies.

The list will provide important insights for content marketing

We all know how important content marketing is. And what could be better than finding a list of trending products that can help provide useful insights for your blogs and posts. In this way, the list can also help create brand awareness. The list is useful for both consumers and companies. More so, consumers can find better choices to pursue. And companies can create better strategies to target potential new markets.

Google shopping 100 categories

For now, Google Shopping 100 shows the following categories, toys & games, accessories & apparel, gaming, sports & fitness, personal care and home goods. More likely, the list of categories will increase in the future. Also, once you click the tab you are interested in, the tab redirects you to a comprehensive list with pictures and relevant information.

Design digital strategy using Google Shopping 100

Google, with this list, has definitely reached a high point. Before you design your digital strategy for the upcoming year make sure to study the list. The list is indicative of trending products and provide insights that will be extremely critical for your business.

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