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Podcasting – A Powerful Branding Tool
Digital Marketing

Podcasting – A Powerful Branding Tool 

As the digital landscape continues to evolve in today’s “everything digital” arena, innovative marketing strategies become crucial to stay ahead of the competition. One such strategy that has gained significant traction in recent years is podcasting. Podcasting is a popular form of entertainment and a...
Digital Marketing

Mobile Marketing – Brand in Hand 

Mobile marketing is a promotional activity through hand-held devices like mobile phones and tablets. Mobile marketing presents a valuable opportunity for marketers. The use of hand-held devices is an integral part of everyday life where businesses & creators must join this landscape. It fuels the...
Marketing Mix in Digital Age
Digital Marketing

Marketing Mix in Digital Age 

Marketing never replaces its essentials – Trends and buzzwords come and go – but it is still about creating brand awareness and desire among your potential customers.  The digital marketing tools and tactics are enablers, the basics of marketing like marketing mix (4p of marketing),...
Digital Marketing

Integrated Marketing Communication – IMC 

Do you have a marketing presence across multiple channels? In today’s digital ecosystem, the competitive landscape of digital brand wars exists.  IMC helps to communicate message 360° to prospective and existing customers. Integrated marketing communication accelerates both brand awareness and brand retention for targeted customers....