However, this season offers more than music. In order to promote their platform, Coke Studio has integrated marketing both on social media and Out-of-home (OOH) advertising. The latter refers to the process of reaching consumers outside their home. Technically this includes billboards, bus stands, benches, and everything in between. Over the years OOH has garnered immense attention from marketers and advertisers alike. The report suggests more than 60% of smartphone users ensue ‘purchase decision’ after interacting with an OOH campaign. This form of advertising is now taking precedence in Pakistan too. 

Through this, Coke Studio is not only promoting this season but is also showcasing their fan love. Their OOH campaign includes billboards displaying fan comments made over the years. Not only this, their official Instagram showcases the audience’s utmost love for their compositions. From recreating songs, to voiceovers to simple words of appreciation, Coke Studio Season 14 has literally become the ‘Sound of Nation’.

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The company’s Senior Vice President of Product Ryan Roslansky will become the CEO on 1 June 2020 as the report indicates. He will be in charge of the LinkedIn global product strategy and will also report to Microsoft  CEO Satya Nadella as previously done by John Weiner as well.

 Weiner however, will resume his role as the LinkedIn’s chairman and will support leadership programs for teams and individuals alike. These changes in the hierarchy won’t affect LinkedIn’s digital dynamics. Roslansky will continue working on the vision and mission of LinkedIn with the aim to continue connecting world’s professionals in a more productive manner. 

About John Weiner as the CEO

John Weiner as the CEO was the one who handled Microsoft’s purchase of LinkedIn in 2016. The transaction of US twenty six billion dollars was overseen by Weiner. As of now, LinkedIn has over sixteen thousand employees and nearly six hundred and seventy five billion active users. Last year LinkedIn generated over US seven billion dollars in revenue.

LinkedIn went public in 2011 with a whopping Us four billion dollars in value. However, whilst being public the company did something unusual. They froze all their product development programs and handed everything over to their engineering experts to revamp its entire technological base. The revamp strategy took heed in the competitive world. By 2015, LinkedIn’s major revenue stream came from recruiters including advertising and users who were looking for a job paid LinkedIn to upgrade their premium accounts.

However, LinkedIn is growing steadily. Over the recent years the company has garnered a lot of praise and following. LinkedIn’s revenue is also growing with over US two billion generated in the last quarter of 2019. Microsoft reports:

‘The company has never been stronger.’

Jeff Weiner after assuming his role of Executive Chair will reinforce the whole platform by reducing network bias and connect to more non profit organizations. NPO’s will be able to connect to potential employees easily. Also, pertinent to technological advancements, Weiner will also sought changes in algorithms and tech based engineering as well.

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It has been suspected that the cars are definitely going to be “beyond the ordinary” as Careem is hoping to provide its customers with the best of experience while taking a ride.

The target audience must be elite and upper class. An average citizen can’t think of affording cars like Toyota corolla Grande, Honda Civic, or Toyota Camry.

In another perspective, this could be an offering made for people who want to go to a place that is very special, be it an event, or anything you want to make memorable.

The Business Plus option would be to attract the niche which didn’t use to avail the services of Careem. They will be assured of getting the best and the most comfortable riding experience.

This feature has yet not gone live for as now, but is expected to be launched in the coming few days.

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The display of both of the phones, apparently, aren’t much different, and the design is sleek, be it the Huawei Mate X or Samsung Galaxy Fold.

Although not yet launched, Huawei has disclosed some of its key features which have for sure created a buzz in the tech world.

Specs and Features:

• Display: It has an overall 8 in display when it is flat, and becomes 6.6 front display and 6.4 in the back display if folded. The fold mechanism it holds is Falcon Wing Mechanical Hinge which makes it fold outwards rather than inwards.
• Body and Weight: The phone has 0.4 in thickness which makes it apparently very light and easy to handle.
• Camera: Unlike many other top-rated smartphones, the Huawei Mate X composes of Three Camera Lenses. There is a rumor of an additional (fourth) “hidden” camera lens: Tech Radar. The lenses are of 40MP (wide angle), 16MP (Ultra-Wide), 8MP (telephoto) lens.
• Storage: Huawei Mate X offers a whole lot of memory including 8GB RAM and 512GB of internal storage with a 4500mAh battery.
• Price in Pakistan: As yet the price in PKR is not confirmed and is subject to the launch of the smartphone. Whereby, it costs a whopping $2600 USD.

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