Marketing Mix in Digital Age
Marketing never replaces its essentials – Trends and buzzwords come and go – but it is still about creating brand awareness and desire among your potential customers. The digital marketing tools and tactics are enablers, the basics of marketing like marketing mix (4p of marketing),...
Has the internet led to a brand-identity crisis?
The internet, since its inception, has led to a revolution with no means of stopping. Two decades ago, companies used to hire advertising agencies and creative designers to create a full-fledged campaign. The advertising campaign would run on television, radio, and billboards. The cost would...
How Social Media has evolved as a brand building strategy
The imminent truth is: “Social Media has become the most powerful marketing tool there is’. The traditional methods of marketing strategies relied upon tools that are nowadays sought ineffective. Including the use of pamphlets, brochures, radio announcements and catalogs now seem redundant. The fact is,...