Marketing Mix in Digital Age
Marketing never replaces its essentials – Trends and buzzwords come and go – but it is still about creating brand…
Has the internet led to a brand-identity crisis?
The internet, since its inception, has led to a revolution with no means of stopping. Two decades ago, companies used…
How Social Media has evolved as a brand building strategy
The imminent truth is: “Social Media has become the most powerful marketing tool there is’. The traditional methods of marketing…
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