Facebook Libra Cryptocurrency 

Facebook obviously is at the top of the prediction list. By 2020, Facebook will ensue a more regulatory framework which will include the introduction of Libra cryptocurrency.  Facebook has already provided a detailed documentation on the Libra currency. The purpose of bringing a cryptocurrency is to ensue fee-free funds transfer and expand more options and purposes in the future via this digital currency. Libra will be managed via Calibra, a Facebook subsidiary. Calibra will ensue smoother transaction with just a few taps. You will also be able to transfer Libra via your smartphones. Other options include paying bills, scanning your code to buy coffee or a ticket for public transport. This will help eliminate the need for a metro pass as well. 

Augmented Reality is gaining momentum 

We are already familiar with augmented reality. Both Snapchat and Instagram ensue various filters with augmented reality. Who can forget the gender swap filter on Snapchat? That filter is basically the highlight of 2019. Snapchat is known for its creative innovation. They have then and again experimented with augmented reality and have brought in a revolution. These days the age modifying filter is gaining a lot of popularity. However, augmented reality is one of the top predictions made by experts. A lot of companies and customers alike can benefit from it. Major cosmetic companies such as Kylie cosmetics, Sephora and Nars ensue Instagram and Snapchat with filters. In this way consumers can test via filters whether particular shade will suit them or not. 

Cross platform Messaging or Messenger 

This isn’t much of a prediction, because Facebook already confirmed the news. They plan to bring in a comprehensive platform which will ensue cross stream messaging. They plan to integrate WhatsApp, Instagram and Messenger. However, this is most likely to happen in 2020. Many people believe that they integration will be haphazard. However, Facebook ensures that the platform will be seamless. And will also include additional features and tools for consumers. Also, they might integrate Calibra in the platform. In this way consumers will be able to facilitate payments easily. 

Instagram will be trending

Even in 2019, Instagram remained one of the top trending social platforms. With close competition with TikTok. However, Instagram predictions include a large focus on user health and wellbeing. Facebook already took a first step towards improving user health. By removing or hiding likes and counts on videos and posts. However, this change sparked a lot of debate on social media. but Instagram has no plans of slowing down. They aim to ensue additional features to improve user wellbeing and self esteem.

Twitter

Experts believe that Twitter will bring in a lot of changes in 2020. Only last month, Twitter introduced the option to follow topics rather than users. This step will ensue user engagement and improve knowledge sharing. Another big change predicted is the removal of ‘retweet function’. Secondly, restrict tweets to specific hashtags and users/followers only. This is done to target specific audience only, a great step for business profiles. Other changes include ‘tweet streaming’. This step will further Twitter’s video content strategy. Another trend to look out for in 2020. 

Hopefully, the predictions stated in this blog takes precedence in 2020! 

The post Social Media Marketing Top 5 predictions in 2020 appeared first on PromiAD.

ocial Media brings in new updates daily. So, social media and digital experts need to be up to date on a daily basis. However, fret not, if you have missed an important update! Here is a round-up of important social media news  and briefs for you to go through:

LinkedIn addresses fake accounts and spams this week

LinkedIn has recently released its transparency report. The report includes information and efforts to remove fake accounts. Further actions have been taken after receiving input from users and government officials. This is definitely good news! as LinkedIn is now a safer space for job hunt and discussions alike. According to the transparency report, almost 21 million fake accounts and 60 million spam has been effectively removed. Recently, an issue had resurfaced regarding fake job postings and harassment. Seeing this, LinkedIn has successfully removed 16000 posts to ensue better experience.

YouTube addresses creative burnout

Creativity is never-ending. However, it is understandable that creative burnout can happen to anyone. Not everyone can come up with stunning visuals and eye-catching content. They are bound to have a ‘blockage’ one way or the other. Seeing this, YouTube CEO posted a letter about the ‘ongoing challenges of creator burnout’. To level the playing field, the CEO says that a company can still manage its growth curve even if no new content has been created. The letter also included creator frustrations around platform updates as well. To address this, YouTube is working towards making things easier for social media experts. Also, YouTube will bring features that will form more exciting content and make things easier for advertisers. 

Facebook brings a new dating feature

Facebook dating now allows users to add their live stories on their dating profiles. This feature has been introduced to provide a more natural personalization to the profile. This also gives a better impression to people interested in you as a person. They get to know more about your lifestyle and day to day activities. This feature can also act as ‘shortlisting potential mates’ as well. 

Advertisers can now access status monitor on Facebook

This is a great update for social media managers or advertisers! Facebook has introduced a status monitor. This particular feature provides information regarding the current advertisement featured on your page. If for instance, your ad is experiencing issues, the status monitor will conveniently inform you in a timely manner. The status monitor will also provide useful insights regarding ad reporting, editing tools, and ad creation. Also, Facebook is now working towards simplifying lookalike audiences. They are planning to remove the location field used by advertisers to create a lookalike audience. For now, they are ensuing ad sets that use location as the means to create a lookalike audience. In this way, an extra step has been removed and the process will be simplified. 

You can now schedule tweets on Twitter and report abusive content

Twitter has been in the news for a while. Their new policy is to completely ban political ads. In this way, Twitter is now promoting a free space where you can voice your opinions. Also, to amp up your experience, Twitter will now be removing abusive content from its platform. This also includes borderline harassment and obscenity in posts. Moreover, social media experts can now schedule their tweets beforehand. This feature was much needed and will enable a better flow of information for a business profile. 

Let’s see how these updates pan out for advertisers and experts alike. What are your views about the new updates this month? Stay tuned for updated social media news.

The post Social Media News: Here the roundup you may have missed this month appeared first on PromiAD.

First established in May 2018, Realme is a smartphone company that believes in ‘going beyond’. The company has now achieved cult status and is known for its mobile phones everywhere. Realme has now become an indirect competitor to larger much stronger competitors such as Samsung. The smartphone is known for its strong performance, sleek designs, and specifications. But the real question is: What has it done differently? The fact is that the company believes in ‘leaping forward’. Realme provides the latest specifications and strong performance in economical pricing.

The company has achieved significant recognition and that too in a short span of time. When first launched in India, the company was able to sell a whopping 1 million phones. That too within 3 days. Realme broke a sales record in Southeast Asia, with a minimum advertising budget. How was this possible? The company doesn’t heavily advertise via traditional methods. Realme’s marketing strategy revolves around social media only. The company has a Facebook page and an interactive instagram handle. The company is also known to respond to individual customers and guiding them properly. 

Realme is also known to produce newer more latest models in the market after a period of two to three months. Many people find the premise astounding. This also provides more choice to customers. Similarly, the company recently launched a new model: Realme XT. The phone has a 64 megapixel camera. The first-ever variant introduced in Pakistan. Safe to say the phones are sold out within minutes of its availability in the market. So in order to get your hands on it the company offers a pre-booking option as well. Besides an impressive camera, the phone has other notable specs as well. 

To suit your budget the company offers three options to choose from. Which are:

• 4gb ram -64gb storage
• 6gb ram- 64gb storage
• 8gb ram-128gb storage

The variants have different pricing. Some models start as low as 20,000 PKR. Other impressive specifications of realme XT are:

• Build: Gorilla Glass 5 (scratch resistant)
• Super AMOLED capacitive touch screen.
• 1080 x 2340 pixel resolution.
• Features Android (9.0) Pie, upgradable to Android 10 (planned).
• Snapdragon 712, Qualcomm SDM 712.
• Internal memory card slot.
• Besides a 64 megapixel camera, the phone features 8 mp (ultra wide), 2mp (macro wide) and 2mp (depth sensor) lenses as well.
• Has an in-display fingerprint lock . 
• Colors available: white and blue pearl.

The company claims the phone’s camera performance to be on the same spectrum as a DSLR. The box pack also includes a protector for your phone. Also, watch some famous YouTubers voicing their honest opinions about the phone. Including Technical Guruji and Phoneworld Pakistan. 

Moreover, the phone offers an eminent gaming performance as well. The graphics and the detailing is very profound, especially if you are an avid PUBG mobile fan. However, the only variant of Realme XT available in Pakistan is 8gb ram and 128gb storage. Do watch their exclusive launch event that took place in Royal Palm. Many Pakistani celebrities attended the event!

In conclusion, the company is building up suspense for its next model, which is Realme XT pro. Let’s see what new surprises do they have in store for their customers.

The post Realme XT: Pakistan’s first smartphone that features a 64 megapixel camera appeared first on PromiAD.