Where will Instagram fit for your business needs?

Fret not, Instagram isn’t slowing down anytime soon. One of the trends that you need to look out for is influencer marketing and Instagram is the topmost social platform used by influencers. It’s interactive, easy to use and has a lot of reach-potential. Before you get confused, here are some Instagram stats that you need to look out for:


  • Instagram has a whopping 1 billion active users. This shouldn’t come as a surprise as the application is introducing new and updated features since being acquired by Facebook. Imagine with the right marketing tools in place, your reach could go around the globe.


  • Almost 500 million users use the stories feature on Instagram. If you really want to connect with your customers or followers, the stories feature is the way to go. Make sure to frequently use this tool and upload exciting stories for your followers. 


  • This is an important factoid: “Almost 500 million users browse or visit a business profile every day’. This statistic is actually pertinent to your social media and content team. 


  • An average user spends 28 to 30 minutes on Instagram. So make sure your content is engaging. Your posts and stories should get the message across accurately. Once you have a working business profile make sure to check the stats more than thrice a day. This will help you decide what kind of content has the most reach.


  • Brands post 2 to 3 posts per week. Instead of bombarding your business profile with posts, choose to upload less but quality content for your followers. A brainstorming session with your team will reap benefits, especially for posting.


  • Advertising potential on Instagram has a reach of 849.3 million. This is huge! If you are running paid campaigns make sure to set your campaign goals accordingly and improve your reach.

Getting to know these statistics could jump-start your brainstorming sessions. This will also help to prioritize what goals you plan to achieve by the end of 2020.