The packaging materials collected from these bins will be gathered by PepsiCo’s trusted recycling collaborator, Green Earth Recycling, and subsequently channelled to Dastan-e-Rumaan, an esteemed organization dedicated to upcycling. At Dastan-e-Rumaan, skilled workers employ their craftsmanship on traditional handlooms to transform these discarded wrappers into exquisite “sustainable fashion” items, such as stylish tote bags. This process not only mitigates waste but also empowers local artisans while fostering a profound commitment to sustainability.
If we look at it from a broader perspective, this initiative aligns seamlessly with PepsiCo goals to establish a circular economy for plastics. Moreover, it forms an integral part of the broader ‘Summer with Lay’s’ campaign, harmonizing the delight of snacking with the mission to champion responsible tourism.

Lay’s unwavering commitment to sustainable snacking is evident, and their Summer with Lay’s program serves as a prominent illustration of their endeavours to craft a brighter future for all.

So, explore and enjoy the North with Lay’s this Summer!

The post Lay’s Pioneers Sustainable Tourism and Waste Management in Northern Pakistan appeared first on PromiAD.

Making an incredible advertisement and marketing initiative, 7UP has established a foundation of trust among the Gen Z audience. The advertisement displays vibrant energy, using expert camera angles while impeccably upholding the brand’s distinct color palette which stands out exceptionally. This remarkable stride highlights 7UP’s commitment. The concept shines through as they amplify product communication through the art of visualization.

The partnership between 7UP and Sapphire West is a fantastic fusion of creativity and marketing strategy. This partnership has given birth to the captivating “The Up Collection,” an exciting range of merchandise that showcases 7UP’s new refreshed look. This collaboration proves how powerful marketing can be by bringing two unique brands together to make something special and appealing that people love and resonate with. This is what’s called Levelling Up!

The latest advertisement includes the talents of emerging Gen Z artists to convey its message in a truly distinct manner. By recruiting the creative vision of these young artists, the ad infuses the campaign with a fresh, unique perspective. Their artistic flair has given a new layer of authenticity and relatability into the concept, resonating effortlessly with the target audience. This innovative approach not only uplifts 7UP’s commitment to understanding and engaging with Gen Z but also elevates the campaign’s impact by filling it with the vibrant energy and perspective of the very generation it seeks to connect with.

Also Read: Top Clothing Brands for Men in Pakistan

Furthermore, this collaboration not only introduces a captivating line of merchandise but also showcases 7UP’s thrilling new appearance, igniting an excitement that’s impossible to overlook. It stands as proof of their visionary perspective, fearlessly exploring creativity. This accomplishment has carved a memorable milestone in their journey that will remain ineradicable.

So, elevate your style with The Up Collection!

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Peek Freans Sooper – #ShukarKaAikPal

The message of the campaign is cherishing the small moments in life and thanking Allah for his blessings. We need to appreciate and enjoy the small moments and blessings of Allah.

Nestlé MILKPAK Ramadan

In today’s competitive brand wars ecosystem, online marketing success highly depends on indirect content like educational videos. ‘Aik Nai Recipe Rozana’ Nestle pushed 30 New Ramadan Recipes, using MilkPack category products.

Fareed Ayaz & Abu Muhammad’s Team and Sanam Marvi | Qaseeda Burda Shareef | Ramadan Edition (Bisconni Music)

In the holy month of Ramadan, a month of blessings Bisconni paid a Tribute to Hazrat Muhammad (PBUH).

Mezan Special Ramadan Naat – #RespectHolyProphetPBUH

Likewise, Mezan presented the heartfelt Naat tribute to our beloved Prophet (PBUH) in Ramadan 2021.

Smile for a cause. Make their Eid shine || #EidwithEdhi #SnackVideoPakistan

Snack Video launched the thematic campaign ‘Smile for a cause’ to health Edhi. The idea behind the campaign was to upload smile filled video on SnackVideo and PKR 10 will be donated to Edhi against each video.

Fast Cables | Jooray Diloon kay Taar!

An emotional and strong message by Fast Cables ‘Diloon ke Taar’, connecting and compassion for people around you.

Qarshi Jam-e-Shirin Ramzan

Rarshi Jame-e-shirin ad likewise also pushed an act of kindness.

https://www.youtube.com/watch?v=OmWaDM5Uyy8

foodpanda Ramadan 2021

One of the most popular food delivery app in Pakistan foodpanda, ad ‘Khas Bnaen Har Dastar Khawan’ for food home delivery.

The post YouTube Ranked Top Pakistani Ads People Watched during Ramadan 2021 appeared first on PromiAD.

They claim that the slogan doesn’t fit anymore. Which is quite understandable. In times like this, precedence is given to wearing face masks and frequent hand washing. The precautionary measures are our only defense against the rampant coronavirus that has been wreaking havoc around the world. Nevertheless, they have come up with a new advertising strategy, at least temporarily. The slogan they have used for almost six decades will now be changed.

KFC ‘finger lickin good’ slogan

As of now, the advertising strategy is to pixelate or blur the words ‘finger’ and ‘lickin’ from the slogan. So, the only words left to culminate are, ‘it’s good’. All posters, packaging, and images will ensue the same strategy.

The decision, however, was made after KFC received immense backlash regarding its catchphrase and advertising. A montage filled with people licking their own fingers showcased conflict to precautionary measures. Finger lickin’ that too amid the virus refuted advice to stop the spread of the virus. According to the World Health Organization, keeping your hands clean is one of the most important precautionary measures. They recommend cleaning your hands for 20 to 30 seconds with an anti-bacterial soap to ensure the utmost hygiene levels. However, more than 150 complained to the Advertising Standards Authority in March 2020.

For now, KFC claims, that they would return the slogan when the situation is in control or better yet when the time is right. But one thing is for sure, KFC completely understood people’s concerns and the complaints registered against their advertising. 

Effective marketing and advertising strategy

Examples like this are a notion to understand that the first step towards effective marketing and advertising strategy is listening to customers. In this era, precedence is now given to people’s concerns and their feelings. Brands and companies alike are now changing their vision to a more customer-centric approach. Not only this, how successful your marketing campaign is, resides upon how well you can relate to people around you. The pandemic has made one thing clear; corporate social responsibility, empathy, and transparency play a huge role in shaping a company’s purpose and objectives. Make sure you stay up-to-date with all the latest marketing-related news by following the best marketing blog on Twitter, Facebook, Instagram, and LinkedIn.

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‘Creativity is not exclusive or a special gift endowed only upon a lucky few. It belongs to everyone; it’s everywhere, and ultimately, creativity is what connects us all. It doesn’t just open doors. Creativity opens worlds. It transcends borders and lowers barriers, crosses divides and dimensions.’

The advertisement created by Adobe includes real-time tools and also features street artist Shepard Fairey, artist Frida Kahlo, musician Billie Ellish and Pakistani activist Malala Yusufzai. The diversity present in the advertisement is a message in itself. The theme of the ad revolves around an iconic Hollywood tune called the Pure Imagination. Adobe also featured 1971, Roald Dahl’s classic novel for children; Charlie and the chocolate factory. 

Creativity for All

Creativity for all ensues a unified message; vividly through expression. The creativity of the ad isn’t limited to few people. Foremost, the word creativity has a wider meaning that is inspired by passions, ambitions, and how you perceive the world around you. The concept isn’t limited to mind-blowing statements or ad creatives. But it is more so, influenced by everyone’s emotions and drive.

Adobe advertisement

Adobe’s Oscar advertisement also features one thousand names and four hundred and fifty-nine credit lines. The creative director, Matt Edward’s objective wanted to thank everyone who uses the Adobe program to bring creativity and diversity to the world. 

In conclusion, Adobe’s purpose to promote creativity for all doesn’t end here. The company plans to collaborate with Teach for America. With this, both entities will bring creativity and storytelling to classrooms especially, primary level. As a way to encourage youngsters to pursue creativity in everything. The organization will also conduct training sessions and workshops for children to hone their skills. 

Make sure you stay up-to-date with all the latest marketing-related news by following promiad on Twitter, Facebook, Instagram, and LinkedIn.

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Susan Wojcicki

The advertising juggernaut, Susan Wojcicki worked over a decade for Google. Digital marketers are familiar with terms such as keywords, analytics, AdSense and AdWords which were under Susan. Since 2014, she has been working with YouTube. A video content platform we are all so familiar with. She has with her years of expertise and leadership given rise to sub-industries in advertising and marketing. Including the influencer marketing phenomenon.  She has also been vigorously working to instil measures that stop perpetrators and predators from commenting on kid’s videos. 

Sheryl Sandberg

Sheryl Sandberg is the face of Facebook. Yes, you read that right! Sheryl joined Facebook as soon as they launched their business manager for companies with an online presence. As of now, Facebook is the leading social media platform that has changed the dynamics of how the industry works. Under her leadership, Facebook acquired WhatsApp and Instagram. Both platforms already have billions of users all over the world. Instagram is also the most used platform for influencer marketing. She is also the mastermind behind ‘user behaviour’ due to which Facebook launched new content and features over the recent years. Including stories and Facebook watch.

Marc Pritchard

Marc Pritchard worked as a chief brand officer for Proctor and Gamble. He used his position to address a much-needed concern in the industry that is: Supply chain transparency. He realised the need to be more transparent to reduce advertising inefficiencies and ensue better operational mobility. Besides this, he consistently demanded better quality checks, brand safety and third party verification. His effort brought in a dynamic change. Companies reshaped how they measured inventory, took measures to promote quality over quantity and considered being non-transparent is the way to go. 

Margareth Vestager

Margareth Vestager is a Danish politician also known as the Tech world’s watchdog. She brought in the much-needed ‘general data protection regulation in 2018’. In 2014 alone Vestager leads an attack against Google on antitrust lawsuits. Secondly, opened up tax evasion cases over multi-billion enterprises such as Apple. She has been an advocate of customer data privacy and has taken measures to make the digital world safer. As of now, many digital enterprises have consumer privacy legislation in check. Thanks to the influence and genius of Margareth Vestager.

Make sure you stay up-to-date with all the latest marketing-related news by following us on Twitter, Facebook, Instagram and LinkedIn.

Let us know who else we missed out on!

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Be it Surf Excel: Daagh to achay hain, or Shaan: Khushyan Chakh Lo, or Coca Cola: Har Khushi Mein, each of these artistic masterpieces have stolen hearts of millions of Pakistanis and oversees as well.

It is the instinct of the belongingness to our culture and traditions that pull us all together on occasion like Ramazan or Eid, or any other festivity. It is warmth of our hearts which ignite the fire of affection and care for each other and elevates the patriotism we hold for Pakistan.
Being a Pakistani nation, we get enlightened and delighted to be associated with out culture and norms such that we take pride in representing our traditions and rituals.
This enthusiasm is not only visible in our daily lives, but tour brands also depict the true heritage and ethnicity of Pakistan through the astounding marketing campaigns they design to captivate our hearts.

Among them, is one of the most relatable I would say, and also an incredibly true depiction of our modern yet typical households of Pakistan, the Kenwood’s DC Inverter and Kitchen Appliances Campaign.

Kenwood’s marketing team deserves a huge shout-out after the most realistic and somewhat humorous campaign they have run in the past few years. From depicting the early days of a newly wed girl in the house of her in-laws, to the middle aged couple having a dinner at their relatives’ place, it is beautiful amalgam and collectively a gorgeous representation of out typical households over here.

They have delivered a very powerful message in the ads where it has been clearly shown that women and men are equal in our society through a very light and humorous approach of showing a little argument between husband and wife.

The whole marketing team’s efforts have been further enhanced with the profound acting of Nawazuddin Siddiqui along with other big names of Pakistani media.

Wrapping it up, this TV can’t ever get old, as our Pakistani culture itself will remain in our hearts forever. Make sure you stay up-to-date with all the latest marketing-related news by following us on Twitter, Facebook, Instagram, and LinkedIn.

The post The Evergreen and Unforgettable Tvc Campaigns Of Pakistan appeared first on PromiAD.