Also Read: Top Digital Marketing Courses and Certifications

To understand which social media platform people use in Pakistan to discover brands like yours? In this analysis we have covered the 2024 social media trends in Pakistan:

Social Media Global Overview 2024

As per the report globally in 2024, active social media users passed the 5 Billion mark. Globally total internet users have reached 5.35 billion & 5.16 billion unique mobile phone users.

In 2024, global monthly active WhatsApp users are 2 billion. However, male users as a percentage of total users is 52.3% whereas, female users as a percentage of total users is 47.6%.

2024 Social Media Trends in Pakistan

In January 2024 there were 71.70 million active social media users in Pakistan, which is 29.5% of the total population of 242.8 Million.

YouTube is Pakistan’s most-used social media platform in 2024 with a potential ad audience of 71.70 million. The YouTube audience is 64.6% of total internet users (111.0 Million) in Pakistan & 29.5% of the total population (242.8 Million) in Pakistan.

Share of Web Traffic in Pakistan:

In Pakistan, 68.41% of web traffic by the device is through mobile phones. This shows that companies should pursue “brand in hand initiative” by integrating mobile marketing into overall marketing strategies. 30.74% of web traffic is from laptops & desktop computers, whereas 0.84% is from tablets & only 0.01% from other devices.

In Pakistan, the share of web traffic by browser (Search Engine) in 2024 is 80.7% through Google, 5.3% through UC  browser, 5.2 Firefox, 3.1% Safari, 2.8% Opera, 1.3% Edge and 1.6% others.

In 2024, The share of web traffic referrals from social media platforms in Pakistan is 51.3% through YouTube, 34.3% by Facebook, 6.1% by Instagram, 3.7% by Twitter X, 3.6% by Pinterest, 0.5%  by Reddit, 0.4% by LinkedIn and 0.08% through others.

Internet Users in Pakistan 2024

According to the Digital report published by We Are Social & Meltwater, there are 111.0 million internet users in Pakistan which is 47.5% of the total population. The total population of Pakistan in 2024 is 242.8 Million, where 50.4% are male and 49.6% are female.

Also Read: Top Pakistani YouTubers in the World of Captivating Content

Social Media Global Overview 2023

As per the report globally in 2023, active social media users passed the 4.76 Billion mark. Globally total internet users have reached 5.16 billion & 5.44 billion unique mobile phone users.

In 2023, global monthly active WhatsApp users are 2 billion. However, male users as a percentage of total users is 53.5% whereas, female users as a percentage of total users is 46.5%.

2023 Social Media Trends in Pakistan

In January 2023 there were 71.70 million social media users in Pakistan, which is 30.1% of the total population of 238.1 Million (73% male social media users vs. total social media users) (27% female social media users vs. total social media users).

YouTube is Pakistan’s most-used social media platform in 2023 with a potential ad audience of 71.70 million. The YouTube audience is 82.1% of total internet users (87.35 Million) in Pakistan & 30.1% of the total population (238.1 Million) in Pakistan.

Share of Web Traffic by Device:

In Pakistan, 72.96% of web traffic by the device is through mobile phones. This shows that companies should pursue “brand in hand initiative” by integrating mobile marketing into overall marketing strategies. 26.03% of web traffic is from laptops & desktop computers, whereas 0.99% is from tablets & only 0.01% from other devices.

Internet Users in Pakistan 2023

According to the Digital report published by We Are Social & Meltwater, there are 87.35 million internet users in Pakistan.

As per the recent updates of February 2023 by the Pakistan Telecommunication Authority (PTA) below are the updated numbers.

Please make sure you stay up-to-date with all the latest marketing-related news, trends, and strategies by following PromiAD on Twitter, Facebook, Instagram, and LinkedIn.

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Zeeshan Khalid

Zeeshan Khalid is the founder of United Sol – a dynamic web solutions and e-commerce company. The company specializes in delivering cutting-edge IT solutions and services that empower businesses and organizations to thrive in the digital age. United Sol’s commitment to innovation and excellence has made them a driving force in Pakistan’s technology sector.

Umar Saif

Umar is a prominent Pakistani entrepreneur and computer scientist known for his contributions to the IT sector. He co-founded Plan9, Pakistan’s largest technology incubator, and has been instrumental in promoting innovation and entrepreneurship in the country. His drive to pass on his passion and teach computer sciences to the masses has played a pivotal role in shaping the startup culture. His work has not only fostered a culture of startups but also paved the way for technological advancements in Pakistan.

Wahaj Us Siraj

Wahaj Us Siraj is the CEO and Co-Founder of Nayatel, a leading fiber-to-the-home (FTTH) service provider in Pakistan. Nayatel has revolutionized the internet and communication landscape in Pakistan by providing high-speed and reliable connectivity to homes and businesses, under Wahaj’s leadership. His entrepreneurial journey is a testament to the potential of the telecommunications industry in Pakistan.

Sunil Sarfaraz Munj & Raza Saeed

Sunil Sarfaraz Munj and Raza Saeed are the co-founders of PakWheels, Pakistan’s largest online automotive community and marketplace. Their platform has brought together car and bike enthusiasts, buyers, and sellers, transforming the way people buy and sell vehicles in Pakistan. Their entrepreneurial spirit has driven innovation in the automotive industry.

Salim Ghauri

We’re sure you’ve heard of Netsol Technologies, a global software company with a strong presence right here in our country in one way or another. Well, then you have bound to have heard of Salim Ghauri – the founder and CEO of Netsol Technologies. Under his leadership, Netsol Technologies has become a key player in the IT industry, providing software solutions to major clients worldwide. His journey exemplifies how Pakistani entrepreneurs can make a mark on the global stage.

Monis Rahman 

Featured in Forbes, the New York Times, CNN, and many other international platforms, Monis Rahman has made us all proud. He founded Naseeb Networks, an online portal that caters to job recruitment opportunities. The website has over 50,000 visitors daily and has helped change recruitment dynamics. He is also working as a director of the KASHF Foundation.  The platform empowers women to build sustainable communities. Naseeb Networks features two ventures, rozee.pk and minhati.com. The latter provides job opportunities in the Kingdom of Saudi Arabia.

Also Read : Marketing Mix in Digital Age

Jehangir Saifullah Khan

Jehangir Saifullah Khan joined the Saif Group after graduating from the University of Virginia, the USA, in 2001. After successfully managing the Group’s Textile operations for three years, he joined Saif Telecom. In Saif Telecom, he was involved in developing and securing financing for Pakistan’s first undersea fiber optic cable system, TW-1. Today, Pakistan’s leading bandwidth provider is known as Transworld. After completing the undersea fiber-optic system, Mr. Jehangir Saifullah Khan joined Saif Energy Limited as the Chief Executive Officer. Saif Energy Limited has had several oil and gas discoveries under his leadership.

Mr. Jehangir Saifullah Khan’s passion for alleviating poverty through high-impact business projects made him conceive JSK Feeds Ltd in 2014. A poultry and animal feed manufacturing company. This project directly impacts the lives of two hundred thousand people, helping them to come out of poverty.

Sidra Qasim 

Co-founder of Markhor, Sidra is a young Pakistani entrepreneur. The project ensues handmade shoes and accessories for both men and women. The spirit doesn’t end here. Sidra sought talented personnel from rural areas who had lots of talent and flair of handiwork. But they were waiting for the right opportunity. Thus, Sidra’s journey as an entrepreneur took flight. She has a comprehensive website and a strong team full of passion and talent to show the world!

Fiza Farhan

Chief executive of Buksh Foundation, Fiza Farhan is a social entrepreneur inspiring change. Buksh Foundation is a Pakistani microfinance institution, formed with the purpose to alleviate poverty woes. The foundation provides loans to the lower-income class and helps them set up small-scale businesses. Their aim is to improve overall living standards. However, the foundation also trains women to become energy entrepreneurs. Through this, they are able to bring in solar-generated electricity to rural areas.

Zia Imran 

Besides being an entrepreneur, Zia Imran is known as a motivational speaker as well. His passion resides in building energy-saving and automated devices. He has an extensive twenty plus of experience in the IT sector. Also, the CEO of VahZay, Zia Imran hasn’t faltered since. He dedicates most of his time in producing and developing products that use bio-renewable energy. A much-needed initiative for a country facing an energy crisis.

Shahzad Roy

Shahzad is not just a renowned musician but also an inspiring social entrepreneur. He founded the Zindagi Trust, a non-profit organization that works towards improving the quality of education in Pakistan’s government schools. Through innovative initiatives and a dedicated team, Shahzad Roy is transforming the educational landscape of the country, providing a ray of hope for underprivileged children.

Kalsoom Lakhani

Kalsoom founded i2i Ventures, an investment firm that supports and invests in startups across Pakistan. She is dedicated to fostering entrepreneurship and innovation in the country. Her work in connecting startups with investors and resources has contributed significantly to the growth of Pakistan’s entrepreneurial ecosystem.

Bilal Athar

Bilal is the co-founder of Wifigen, a startup that provides free Wi-Fi services in exchange for ad engagement. This innovative business model has gained popularity not only in Pakistan but also internationally. Bilal Athar’s entrepreneurial journey reflects the potential for creative solutions to common problems in the digital age.

Ali Gul Ali Ahsan

Ali is the owner of Mangobaaz – a digital media and entertainment platform that has become a sensation in Pakistan. Founded by a group of young entrepreneurs, Mangobaaz produces engaging content that resonates with Pakistani youth. From viral videos to thought-provoking articles, Mangobaaz has captured the hearts of millions and is a testament to the power of digital entrepreneurship in Pakistan.

Fatima Rizwan

Fatima Rizwan is a young entrepreneur who founded TechJuice, Pakistan’s leading technology news and information platform. Her dedication to promoting the tech industry and startups in Pakistan has made TechJuice a vital resource for the entrepreneurial community. Fatima’s journey showcases young entrepreneurs’ power in shaping their country’s future.

Roshaneh Zafar

Roshaneh Zafar is the founder and Managing Director of the Kashf Foundation, a microfinance institution dedicated to empowering women and alleviating poverty. Her entrepreneurial efforts have had a profound impact on women’s economic empowerment and financial inclusion in Pakistan. Her work exemplifies the transformative power of social entrepreneurship.

 Zafar Khan

One of the most common names you hear when you talk about the rising entrepreneurs in Pakistan is the Zafar Khan – a founding member of Sofizar. The company thrives on Internet marketing by buying and selling products globally. The company is known to generate multimillion dollars in revenue, all under the supreme leadership of Zafar Khan.

Maria Umar 

Maria is one entrepreneur to look out for. Her venture includes a digital platform dedicated to women. Founder of ‘Women Digital League’, the platform ensues various training sessions and programs to empower women. Maria’s digital space also provides various job and work opportunities for women to pursue and grow professionally. She has been featured on local and international platforms, including techcamp and Global Thinkers Mentors. She also participated in ‘Project Artemis’ a women empowerment program.

Discover the inspiring journeys of successful Pakistani entrepreneurs who epitomize the true spirit of innovation and resilience. From Zeeshan Khalid’s tech solutions to Fiza Farhan’s social impact, this diverse lineup showcases individuals who have not only transformed industries but also contributed significantly to Pakistan’s entrepreneurial landscape.

The post Most Inspiring Entrepreneurial Journeys of Pakistan appeared first on PromiAD.

If you want to reach your customers, a digital marketing presence is not a luxury. It’s essential. In the digital age, the customer has evolved. 4ps of marketing (Product, Place, Price & Promotion) in the digital age has been converted to CODE (Co-creation, Omni-channel, Dynamic Pricing & Engagement) called as marketing mix of the digital age.

Are you looking for Digital Transformation? The marketing mix in the digital age CODE will strengthen, accelerate and scale up your business model. For PromiAD users we have added are some interesting examples for the marketing mix as well.

Product – Co-creation

So what is Co-creation? Co-creation is a collaborative innovation where a business allows stakeholders (usually customers) to share input in product or service design.

In the Digital Age, all companies worry about their customer experiences with products and services. To build more trusting relationships companies have strived for years to involve all stakeholders to solve problems.

Marketing in the digital age is two-way communication, therefore, co-creation is more informative than traditional market research and yields deeper market insights.

Co-creation examples:

Lays – How a great idea of PepsiCo’s Lays brand traveled around the world. Above all, Do Us A Flavour (DUAF) is an idea that has engaged 38 million people in 25 countries around the world, each creating and submitting their own unique flavor.

These are some other examples of co-creation, what Starbucks does in its highly touted MyStarbucksIdea.com website or Dell on its equally acclaimed IdeaStorm.com site.

Place – Omni-channel

Omni-channel is a multi-channel sales approach that provides the customers an integrated shopping experience. Omnichannel marketing — marketing that seeks to provide a seamless buyer experience, regardless of channel or device.

It’s about making customers’ life as easy as possible with omnichannel. The wholesome benefit of omnichannel is delivering a seamless buyer journey.

Omni-channel example:

OASIS – UK Fashion Retailer fusing their e-commerce site, mobile app, and brick-and-mortar stores into a simple shopping experience.

Price – Dynamic Pricing

The practice of pricing items at a level determined by a particular customer’s perceived ability to pay. The digital economy has changed the landscape of pricing as well. Businesses set flexible prices for products or services based on current market demands.

Dynamic Pricing example:

For example, me and my friend sitting at the same place Book Uber or Careem, the fair charges for both will be different for the same location.

Promotion – Engagement

In the digital age, the core of promotion is engagement unless you don’t engage through advertisement you lost in the clutter. It’s about creating an experience online for users that gets them engaged with you.

Engagement example:

For example, Lays SAY IT WITH A SMILE campaign gamified the engagement with users.

In conclusion, Do you know what is the one thing that hasn’t changed in hundreds of years in marketing? The ONE THING that hasn’t changed in hundreds of years, and it will NEVER CHANGE, that the brands will always put money wherever the audience is and the Audience is Online. Make sure you stay up-to-date with all the latest marketing-related news by following us on Twitter, Facebook, Instagram, and LinkedIn.

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Digital Marketing Courses and Certifications by Google:

Fundamentals of Digital Marketing by Google:

Mater the basics of digital marketing with a range of learning content (26 Modules) designed to grow your business & career. With Fundamentals of Digital Marketing certification get yourself recognized that you have a clear understanding of the core concepts of digital marketing.

Digital Marketing & E-commerce Certificate by Google:

Digital marketing & E-Commerce is the fastest growing industry with thousands of Jobs needing to be filled. In Google Digital Marketing & E-commerce Certification learn to manage digital marketing campaigns, attract & engage new customers & sell online. It teaches all the skills employers are seeking.

No matter the niche & size of the industry digital marketers & e-commerce specialists are the most in-demand these days. Learn the best practices for reaching people online through digital marketing.

Google Ads Certifications:

Google Ads are used for paid Search Engine Marketing (SEM). If we dissect Google Ads there are five types of Google Ads & Google Ads Certifications for each:  1. Google Ads Search Certification 2. Google Ads Display Certification 3. Google Ads Video Certification 4. Google Shopping Ads Certification 5. Google Ads Apps Certification.

Google Ads Measurement Certification will polish your ability to measure & optimize your digital performance. The certified users present that they understand the key metrics & insights to make an impact on their business.

Google YouTube Ads Courses and Certifications:

According to the latest social media trends, YouTube is one of the fastest-growing social media platforms after Facebook. To learn how to start YouTube Channel & advertise on YouTube & measure results check how it works.

Be a certified YouTube marketer with YouTube Music, Music Rights Management, Asset Monetization & content ownership.

Google Analytics Certifications:

To evaluate & measure all the exemplary efforts made by you for promoting your product & services through digital marketing learn & get certified in Google Analytics (Google Analytics 4 & Universal Analytics). Google Analytics 4 is the latest generation of Google analytics. Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting up and switching over to a Google Analytics 4 property and get certified.

Microsoft Advertising Certified Professional (MACP)

To demonstrate your digital marketing knowledge & skills Microsoft Advertising Certifications will develop your skills, and validate your competency and you can showcase that using Microsoft certification badges on social media such as LinkedIn. MACP (Microsoft Advertising Certified Professional) proves your expertise across Microsoft Advertising solutions.

Facebook Courses and Certifications:

Facebook Blueprint offers free online courses to grow your audience on Meta platforms like Facebook, Messenger, Instagram, and WhatsApp.

Grow your advance digital marketing skills & be a Facebook-certified professional by completing industry-recognized Meta Certifications. You can reach your professional goals on Facebook, Instagram, Messenger, and WhatsApp with Facebook courses & certifications. With this certification, you’ll learn key strategies to increase brand exposure and engagement while growing your reach on one of the world’s most powerful social media platforms.

LinkedIn Marketing Lab:

LinkedIn is one of the most premium social media platforms for professionals to manage their professional identity. Become a Certified LinkedIn Marketing Expert with LinkedIn Marketing lab.

Semrush Academy:

If you want to be a Search Engine Optimization (SEO), content marketing, social media, sales, Pay Per Click (PPC) expert Semrush Academy is the right platform for you. Learn the proven and tested strategies and tactics from marketing experts.

Hootsuite Academy:

Suppose you are looking to enable your team on social media best practices. Earn industry-recognized social media certification & stand out from the crowd. Learn with a free course on the Hootsuite Platform but get industry-recognized paid social media certifications.

The post Top Digital Marketing Courses and Certifications appeared first on PromiAD.

National Incubation Center (NIC)’s venture DeafTawk has been selected as the official sign language for MWC Barcelona. The venture seeks to bridge the communication gap between the deaf community and other factions effectively. It does this via a mobile application. People with hearing impairment can easily connect with qualified instructors, doctors, and teachers with just a few taps. The sign-up allows easy access to human interpreters via high-definition video calling. Not only this, but the real-time solution also has an online payment process which ensues ease and accessibility. The application also ensues live interpretation such as seminars and conferences. As well as, the content interpretation which includes multi-lingual audio, video and text expositions.  

The application has been making leaps and has now been selected as the official sign language for a huge international event; MWC Barcelona 2022. The happening is known as the “world’s most influential event in the connectivity industry”. From multinational companies to renowned leaders to paramount key players, this event will make sure networking opportunities are discussed and fathomed to its fullest. The event’s agenda includes interesting analysis and programmes on tech-related topics. Such as; Digital inclusion, innovating across business, future bank experience, fuelling innovation, spectrum strategy for 5g and much more. 

This year the mobile ecosystem will ensue 2000 varied companies from around the globe. Ventures like DeafTawk will get to represent Pakistan on an international platform. This is a huge progressive step that showcases the inclusion of people with hearing impairments in every walk of life. 

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For the love of tea a brand that was established has come a long way since its inception. Chaaye khana now serves customers in several outlets in Pakistan and continues to grow. Take a look at the mouth-watering menu of Chaaye Khana. This idea of All-Day Breakfast nowadays sounds familiar and even old. The main reason behind this, is the massive expansion o the food industry in Pakistan, particularly in Islamabad.

It isn’t too far to remember the days when there used to be a countable number of high reputed restaurants in the vicinity of Islamabad. And now, there are endless eateries filling each corner and every other street of the Capital City.

Not a week passes by without getting a pamphlet of the inauguration of a new restaurant, café, or coffee shop. An endless number of cuisines have been introduced into the city from European to Arabian, from Italian to French, from Lebanese to Turkish, such a saturated market it is becoming but do people really get frustrated?

Apparently no. Every now and then you see a review of new eating places on social media, what does it portray? Obviously, people like eating out and this business is booming like no other.

The food industry has never been on such a tremendous boom ever before, it is not only setting new trends of eating and hanging out but also it is playing a major role in infusing the tastes of other cuisines into our taste buds.

Such variety of food has ever been seen in the history of Islamabad, and the youth is getting mad after this new trend of eating and take out.

After observing such a bewildering response of the locals, more than two-thirds of the entrepreneurs in the past few years have been planning to switch to the food business as it is growing mad and there are endless opportunities after all. Make sure you stay up-to-date with all the latest marketing-related news by following us on Twitter, Facebook, Instagram and LinkedIn.

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