Given the importance and role it plays in people’s/consumers’ life, companies need to amp their dynamics. Usually, because social media ensues freedom of speech connotations. Therefore information overload is quite pertinent. Therefore, businesses and companies alike need to have a clear social media strategy to get their message across effectively. Which is why it is highly significant that the businesses know what social media trends to look out for in 2020:

Trend #1: Ephemeral Content will gain momentum

The term ‘Ephemeral Content’ means, the content available for a short period of time, after which it vanishes or disappears. both snapchat and Instagram are great platforms for ephemeral content. The trend picked up in 2019 and will play a major role in 2020 as well. Seeing the trend, snapchat has already modified its ad placement for companies as well. The point is the new generation’s attention span is small. Therefore, ephemeral content-format serves the purpose effectively. the availability may be short but the content format ensues lots of creativity and is very engaging. As per statista, Instagram active users ensue the stories features regularly. The stats have gone up to 500 million users. And almost 65% of marketers indulge in instagram stories to target their users. 

Trend #2 TikTok is here to conquer

Long since, Facebook, Instagram, and Twitter have dominated social media. They are, no doubt, the most popular platforms used by users and companies alike. However, TikTok has risen to fame as a niche social media platform. It is extremely popular amongst the youth population. Therefore, TikTok’s trend isn’t going anywhere. As of now the application has almost 1.5 billion active users. 

Trend #3 Social Commerce is the new E-commerce term

Facebook, Instagram and evidently Pinterest are social media platforms that ensue selling and purchasing. Also known as social commerce. The trend has grown tremendously since its introduction. Facebook also has a selling store tab for business profiles. Which provides details of the product and pricing. This indicates that social media is evolving into retail. Many companies ensue sale strategy in combination with social media marketing. This trend, however, will further expand in 2020. So make sure to devise a plan accordingly and storefronts should be your sales team priority. 

Trend #4 Influencer Marketing will soar and expand

Influencer Marketing has gained momentum in the last few years. Companies have analyzed the importance of influencers for their brand. Many companies and businesses ensue influencers as their brand ambassadors. However, by next year influencers will soar high and their numbers will increase. Their goal is to help companies achieve their marketing and sales goals. They also help convert leads effectively. However, in 2020 organic influencers is the way to go. They help engage customers effectively and also provide honest opinions. 

So, hold your horses, these trends are here to stay and will further expand. Make sure to change or devise a strategy accordingly. 2020 is filled with lots of surprises and changing dynamics!

The post 4 social media trends to look out for in 2020 appeared first on PromiAD.

Facebook Libra Cryptocurrency 

Facebook obviously is at the top of the prediction list. By 2020, Facebook will ensue a more regulatory framework which will include the introduction of Libra cryptocurrency.  Facebook has already provided a detailed documentation on the Libra currency. The purpose of bringing a cryptocurrency is to ensue fee-free funds transfer and expand more options and purposes in the future via this digital currency. Libra will be managed via Calibra, a Facebook subsidiary. Calibra will ensue smoother transaction with just a few taps. You will also be able to transfer Libra via your smartphones. Other options include paying bills, scanning your code to buy coffee or a ticket for public transport. This will help eliminate the need for a metro pass as well. 

Augmented Reality is gaining momentum 

We are already familiar with augmented reality. Both Snapchat and Instagram ensue various filters with augmented reality. Who can forget the gender swap filter on Snapchat? That filter is basically the highlight of 2019. Snapchat is known for its creative innovation. They have then and again experimented with augmented reality and have brought in a revolution. These days the age modifying filter is gaining a lot of popularity. However, augmented reality is one of the top predictions made by experts. A lot of companies and customers alike can benefit from it. Major cosmetic companies such as Kylie cosmetics, Sephora and Nars ensue Instagram and Snapchat with filters. In this way consumers can test via filters whether particular shade will suit them or not. 

Cross platform Messaging or Messenger 

This isn’t much of a prediction, because Facebook already confirmed the news. They plan to bring in a comprehensive platform which will ensue cross stream messaging. They plan to integrate WhatsApp, Instagram and Messenger. However, this is most likely to happen in 2020. Many people believe that they integration will be haphazard. However, Facebook ensures that the platform will be seamless. And will also include additional features and tools for consumers. Also, they might integrate Calibra in the platform. In this way consumers will be able to facilitate payments easily. 

Instagram will be trending

Even in 2019, Instagram remained one of the top trending social platforms. With close competition with TikTok. However, Instagram predictions include a large focus on user health and wellbeing. Facebook already took a first step towards improving user health. By removing or hiding likes and counts on videos and posts. However, this change sparked a lot of debate on social media. but Instagram has no plans of slowing down. They aim to ensue additional features to improve user wellbeing and self esteem.

Twitter

Experts believe that Twitter will bring in a lot of changes in 2020. Only last month, Twitter introduced the option to follow topics rather than users. This step will ensue user engagement and improve knowledge sharing. Another big change predicted is the removal of ‘retweet function’. Secondly, restrict tweets to specific hashtags and users/followers only. This is done to target specific audience only, a great step for business profiles. Other changes include ‘tweet streaming’. This step will further Twitter’s video content strategy. Another trend to look out for in 2020. 

Hopefully, the predictions stated in this blog takes precedence in 2020! 

The post Social Media Marketing Top 5 predictions in 2020 appeared first on PromiAD.

ocial Media brings in new updates daily. So, social media and digital experts need to be up to date on a daily basis. However, fret not, if you have missed an important update! Here is a round-up of important social media news  and briefs for you to go through:

LinkedIn addresses fake accounts and spams this week

LinkedIn has recently released its transparency report. The report includes information and efforts to remove fake accounts. Further actions have been taken after receiving input from users and government officials. This is definitely good news! as LinkedIn is now a safer space for job hunt and discussions alike. According to the transparency report, almost 21 million fake accounts and 60 million spam has been effectively removed. Recently, an issue had resurfaced regarding fake job postings and harassment. Seeing this, LinkedIn has successfully removed 16000 posts to ensue better experience.

YouTube addresses creative burnout

Creativity is never-ending. However, it is understandable that creative burnout can happen to anyone. Not everyone can come up with stunning visuals and eye-catching content. They are bound to have a ‘blockage’ one way or the other. Seeing this, YouTube CEO posted a letter about the ‘ongoing challenges of creator burnout’. To level the playing field, the CEO says that a company can still manage its growth curve even if no new content has been created. The letter also included creator frustrations around platform updates as well. To address this, YouTube is working towards making things easier for social media experts. Also, YouTube will bring features that will form more exciting content and make things easier for advertisers. 

Facebook brings a new dating feature

Facebook dating now allows users to add their live stories on their dating profiles. This feature has been introduced to provide a more natural personalization to the profile. This also gives a better impression to people interested in you as a person. They get to know more about your lifestyle and day to day activities. This feature can also act as ‘shortlisting potential mates’ as well. 

Advertisers can now access status monitor on Facebook

This is a great update for social media managers or advertisers! Facebook has introduced a status monitor. This particular feature provides information regarding the current advertisement featured on your page. If for instance, your ad is experiencing issues, the status monitor will conveniently inform you in a timely manner. The status monitor will also provide useful insights regarding ad reporting, editing tools, and ad creation. Also, Facebook is now working towards simplifying lookalike audiences. They are planning to remove the location field used by advertisers to create a lookalike audience. For now, they are ensuing ad sets that use location as the means to create a lookalike audience. In this way, an extra step has been removed and the process will be simplified. 

You can now schedule tweets on Twitter and report abusive content

Twitter has been in the news for a while. Their new policy is to completely ban political ads. In this way, Twitter is now promoting a free space where you can voice your opinions. Also, to amp up your experience, Twitter will now be removing abusive content from its platform. This also includes borderline harassment and obscenity in posts. Moreover, social media experts can now schedule their tweets beforehand. This feature was much needed and will enable a better flow of information for a business profile. 

Let’s see how these updates pan out for advertisers and experts alike. What are your views about the new updates this month? Stay tuned for updated social media news.

The post Social Media News: Here the roundup you may have missed this month appeared first on PromiAD.