Social Media Platforms to consider for marketing goals
We all know the rising popularity of social media platforms in this era. Experts have already predicted that in 2020, social media marketing will take heed and precedence. So gear up, here are four social media platforms that you need to add to your marketing...
Is Artificial Intelligence replacing humans in marketing?
‘Human touch has no substitute’. Especially in marketing, empathy plays a huge role. And we all know artificial intelligence may have taken over marketing. But obviously, there is no alternative to how we feel and convey ourselves, yet. Every year, artificial intelligence is taking huge...
YouTube Ad Revenue Revealed for the first Time
Google revealed 4th quarter earnings (nearly $5 billion in ad revenue) from YouTube as a part of parent company Alphabet. YouTube contributed to almost Google’s overall revenue by 10% in last year. Google says YouTube generated $15.1 billion last year. As per the Google most...
Micro Influencers: Transforming Digital Marketing
Welcome to the world of “digitization” where your emotions, feelings, and preferences, everything has become digitized. You might ask how? Well, let us tell you. “Micro-Influencers: Transforming Digital Marketing” Engagement Rate A few years back, people used to get influenced by the jaw-dropping and fascinating...