re you looking for some inspiration to jump-start your project? Here is a dose of ingenuity for you. We all look for ways to experiment. Many people find themselves to be unfulfilled by their jobs. Even though it pays well. therefor there is still something missing. Most of them seek opportunities to pursue their passion. Others seek to pursue their dream business ideas.

And there are others who have the resources but lack the guts to enter the business world. No matter what you feel, there isn’t a good time to start a business. You have to take the plunge. Multi-dollar businesses weren’t set up in a day. They take years of sacrifice, blood, sweat and hard work to be where they are. Here are some great business ideas that will take precedence in 2020 and also give you a much-needed morale boost:

All-natural skincare

Obviously, the makeup revolution is at its peak. But there is no alternative to skincare. With our dietary consumption that lacks basic nutrients, vitamins and essential minerals. Skin issues have aggravated. People face hormonal acne, dermatitis, open pores, excess sebum production and many more prevalent issues. That takes almost 3 to 5 years of extreme care and medication to subside. With medical bills topping up, people are moving towards all-natural skincare.

In Pakistan setups like co-natural, spa in a bottle, zonanos and many others have taken precedence. Do you know there is a natural derivative of Vitamin A. Also, Commonly known as retinol/retinoid’ prescription strength tretinoin. Yes, for years Vitamin A has been known as the staple of antiaging routine. The Inkey list a Korean brand has recently introduced an all-natural Vitamin A derivative serum known as ‘bukachoil’.  The trend will ensue in 2020 as well. 

Plus-size clothing

Body shaming is a norm in our society. Being fat is automatically assumed as fat. People do not understand that their scrutiny can ensue negative repercussions on a person mind. However, things have changed. Thanks to social media platforms. There are many support groups on Facebook that are calling out people for their narrow mindedness. Also, in Pakistan people are opening-up clothing stores for plus-sized body stature. For instance, XERA is the first-ever brand in Karachi that specifically targets healthier body types. They also have a major fan following and have established a physical as well as an online presence. 

Home-based cooking

Home-based cooking is a hit in Pakistan. Be it for office people or students residing in hostels. Home-based cooking is something people crave for. Better yet it is a low investment venture and word of mouth goes a long way. Make sure to advertise using fresh ingredients to gain people’s trust. Also, there are various foodie groups on Facebook where you can advertise effectively as well. 

Travel and Tourism

Pakistan has gained a lot of popularity in being one of the top travel destinations all over the world. This is saying without a doubt that the northern areas in Pakistan are a nature’s marvel. If you have a passion for travelling then turn this into a profession. What adventures northern areas have in store! More and more people locally and internationally are intrigued about.  If you are a sports enthusiast, travel junkie or adventurous soul, northern areas are your destination.

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This is just a simple anecdote of one customer. Maro Tandoor was just a stepping stone of what you could do with a simple nan. A project of the LUMS Centre of  Entrepreneurs, Maro Tandoors first opened in Model Town in 2015. The entrepreneurial spirit was shared between four undergraduate students of LUMS. The startup received praise and appreciation from all over. Even their parents expressed their happiness for their entrepreneurial journey.

Maro Tandoor,  Model Town Lahore

However, a branch in Model Town, Lahore was just a stepping stone. After the success of the Maro Tandoor, the four entrepreneurs expressed their desire to open more branches.  Maro Tandoor’s project shows how innovation and entrepreneurial spirit can change our societal dynamics. All they did was bring innovation to a simple traditional nan. And now it is one of the most successful eateries in the city. They also believe in being the most hygienic tandoor as well. Which is important, after all, Lahore eateries are still subjected to health and food violation. 

Many other similar tandoors have opened in Islamabad as well. They have openly credited Maro tandoors for their innovation and taste. The thing is every business school in Pakistan should opt and motivate undergraduates to open innovative ventures.

In conclusion, youth is buzzing with different ideas to pursue, however, there is a lack of a support system and the economic instability is a huge demotivating factor. But as the Maro Tandoor’s Chief Marketing Officer says:

The most important advice for entrepreneurs is to take the plunge. If you want to pursue something go for it and don’t wait around for someone else.

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SHE

SHE is a female enterprise that works to create awareness amongst women belonging from different walks of life. It was formed to create awareness regarding the stigmatized and cultural extremism that is so prevalent in  Pakistan. The enterprise also ensues various events regarding women empowerment all over Lahore. The events usually include educating about abuse, motivating females to pursue their dreams and gender equality. They believe in ‘celebrating women’ rather than being subject to economic and cultural biases.

British Council

British Council has an ‘Activist to Entrepreneur’ program solely based on women empowerment. The program basically works to improve cultural relations and create educational opportunities for women living in Pakistan. Sadly, as per their report, Pakistan ranks second-worst country in the world for gender inequality, domestic and sexual violence. Most of which stems from the deeply rooted traditions instilled since ages. They believe in providing opportunities that will help women in all aspects of life. Also, improve the sorry state of affairs in Pakistan. By working on prejudice and discrimination, gender stereotyping and gender inequality. They are also working towards social enterprise networks and facilitation.

CIRCLE Women

CIRCLE Women enterprise works on the core principle of advancing women’s economic participation. They do this by ‘Leadership capacity building’ which is conducting fellowships and workshops for mentoring and creating awareness on a range of women-centric topics. Research and advocacy where the enterprise ensues knowledge sharing via strong research. Which helps them to build better programs for women. Thirdly, entrepreneurship, and social innovation. Wherein, the enterprise works to support women with entrepreneurial dreams.

Make sure you stay up-to-date with all the latest marketing-related news by following us on Twitter, Facebook, Instagram, and LinkedIn.

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For the love of tea a brand that was established has come a long way since its inception. Chaaye khana now serves customers in several outlets in Pakistan and continues to grow. Take a look at the mouth-watering menu of Chaaye Khana. This idea of All-Day Breakfast nowadays sounds familiar and even old. The main reason behind this, is the massive expansion o the food industry in Pakistan, particularly in Islamabad.

It isn’t too far to remember the days when there used to be a countable number of high reputed restaurants in the vicinity of Islamabad. And now, there are endless eateries filling each corner and every other street of the Capital City.

Not a week passes by without getting a pamphlet of the inauguration of a new restaurant, café, or coffee shop. An endless number of cuisines have been introduced into the city from European to Arabian, from Italian to French, from Lebanese to Turkish, such a saturated market it is becoming but do people really get frustrated?

Apparently no. Every now and then you see a review of new eating places on social media, what does it portray? Obviously, people like eating out and this business is booming like no other.

The food industry has never been on such a tremendous boom ever before, it is not only setting new trends of eating and hanging out but also it is playing a major role in infusing the tastes of other cuisines into our taste buds.

Such variety of food has ever been seen in the history of Islamabad, and the youth is getting mad after this new trend of eating and take out.

After observing such a bewildering response of the locals, more than two-thirds of the entrepreneurs in the past few years have been planning to switch to the food business as it is growing mad and there are endless opportunities after all. Make sure you stay up-to-date with all the latest marketing-related news by following us on Twitter, Facebook, Instagram and LinkedIn.

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As the never-ending technological advancement is paving its way to every walk of our lives, it has become even more difficult to differentiate your product or service and bring it to the limelight. But don’t worry, we’ve got you covered. Down below are some golden rules to be followed that will lead your business towards prosperity and will help you achieve all your goals and objectives related to the business world:

Be original

Your idea and your focus shouldn’t be diverted in any case whatever you face in the industry.
The more focused and original you will keep your products/services, the more you will be
able to retain brand equity, therefore leading you to success.

Don’t compromise on quality

Stick to the procedure you had started with. Diversion from your dedication and the motivation to serve the people with the best will cost you a lot.

There is always room for improvement

No business is doing perfect, nor can you. Keep getting feedback from your customers about
what they think of your services and then implement those for betterment. The moment
business starts ignoring the trends and customer demand, they tend to suffer from marketing
myopia which in turn, leads there business to a complete failure.

These rules help your business grow to prodigious levels. We can relate an example of
Warby Parker. It is an online retailing business of prescription and sunglasses started by four
university students. It was a Startup to provide cheap glasses and spectacles to people of
The USA where a single pair of glasses cost no less than a good $500. These young entrepreneurs sold a single pair only at $95 whereby, donating one pair to the needy with every sale. These luminaries managed to reach their one-year sales goals in less than a month after launching this brand online. Warby Parker upended the perspective of doing business by not only earning huge profits in no time but also by contributing colossally in helping the poor.

On today’s date, they have been able to donate more than a billion pairs of glasses to people who can’t afford to have one. In conclusion, Such a motivating example and inspiration along with sticking to our golden rules, no matter what business you’re in, no power can stop you thrive and shine!

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