From Zero to One: Tips to launch your Startup
The economic and political instability has led to an unfavorable economic situation in Pakistan. Thinking about investing or opening a new business is stemmed down by many. The entrepreneurial spirit is an all-time low. However, fret not use these useful tips to launch your startup dream project:
“The next Bill Gates will not build an operating system. The next Larry Page or Sergery Brin won’t make a search engine. If you are copying these guys, you are not learning from them.
It’s easier to copy a model than to make something new: doing what we already know how to take world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1”.
– From Book ZERO to ONE by Peter Thiel with Blake Masters
Get mentally ready first
This is an extremely important point. You need to be mentally ready to pursue your dream project. One of the qualities most admirable in an entrepreneur is to accept challenges and nurture along the way. The challenges may include being a risk-taker, conjuring solutions in the face of adversity, hiring people who share your passion and various other threats to work out. Also, know, most of the people will tell you not to go ahead with the project, shattering your confidence with many viable stances. Which is why you need to be ready. Besides, undertaking a new project can equally be mentally and physically exhausting. But in the long run, will reap you benefits.
Research: What Valuable company is Nobody Building?
Research is your secret weapon. Before you hop onto the bandwagon to set your dream company, make sure your research is on point. You should be crystal clear about your goals and objectives. Also, know your target market, demographics and future plans to expand. Make sure to consult with people with the similar nature of your business. Ask your social and support system to help you out as much as you can.
Get your money in order
Make sure you have no credit bills or debts to pay off. Even if you do, before starting an entrepreneurial project pay off your outstanding bills. Or else they will pile up once you start your company. Secondly, start looking for investors. They will look for a project that pays off in the longer run. All you need to do is to be confident. Also, your research should be on point. If not investors then look for bank loans. However, your credit history needs to be pristine. Thirdly, you can also invest your savings. Obviously, sacrifice is an integral part of your entrepreneurial journey.
Start creating a buzz
Even if you do not have a physical set up just yet. Do not worry. Start by creating a buzz using social media platforms. Make a Facebook page with just a few taps and start promoting your business and passion. Ask your social circle to help you with likes and followers. Once you have a following, start sharing. By sharing we mean your ideas, passion, products or what you have in store. Get people to connect with you this will help build a strong following for your brand.
Foremost, seek a mentor. A mentor will help guide you along the way. They will also pose as a strong example and guider when you face any losses or adversities. Make sure you stay up-to-date with all the latest marketing-related news by following us on Twitter, Facebook, Instagram, and LinkedIn.
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