Throughout their visit, the Royal couple will visit events that empower Pakistani youth. They will see how different communities in Pakistan are adapting to climate change. The couple will also spend time understanding the security picture of Pakistan. Learning more about the challenges of the Past and Present faced by Pakistan is on their agenda as well. The couple is also expected to meet children and young people, government personalities, inspirational cultural figures, and sports stars. Kensington Palace also released notes that while the trip is expected to pay respect to Pakistani culture, its norms and the historic British-Pakistani relationships, it will focus more on “showcasing Pakistan as it is today”. While the specifics of Duke and Duchess’s haven’t been announced yet, we do know that they will be making stops in Islamabad, Lahore and at an undisclosed location in the country’s beautiful Northern Areas.

This will be Prince William’s first state tour of Pakistan. Although, members of the British Royal family has visited in the Past. The most recent being Prince Charles and Camilla Parker in 2006. It will be the first Royal couple visit to Pakistan in 13 years.

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Video games, according to some, are the root cause of violence in teenagers and adults. However, none of the claims were backed up by credible research. The recent mass shootings at El Paso and Dayton triggered a sentiment of anti-gaming culture in the government bodies. Following the shootings, President Donald Trump called for an end to glorifying the supposedly gruesome and violence triggering gaming culture.

While some of the high ranking government officials and those from the general populace are quick to point out the relation between video games and violence, experts, however, state there is no such link. Academics have shown various results while researching on the said issue. General opinion has formed including one compelling report from Oxford Internet Institute which found no relation between video games and violent behavior in teens.

“When it comes to actual serious criminal violence, there’s virtually no evidence that video games matter”

James Ivory in an interview with CBS. Ivory has researched the social and psychological influences of media, especially video games. It concludes that many factors influence violent crime, but video games aren’t one of them.

Ivory named several predictors of violent crime such as “poverty, substance abuse, and child abuse”.

Ivory reiterated that study after study shows media, including video games, has no link to violent crime. “I think it’s OK morally to have a problem with celebrating violence. It’s even OK to say maybe playing video games a lot does something to you, but it definitely doesn’t make you a mass shooter. There are other things that affect that,” he said.

All in all video games are blamed for countless mass shootings in the US, but no compelling evidence was ever found to back up the claims. Those claims, though harmful to the gaming industry’s reputation did nothing to reduce the number of gamers worldwide. The demand for games has increased and so has the number of gamers.

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The Pakistan Fashion Design Council (PFDC) collaborates with L’Oreal Paris every year and this year again came with the ninth consecutive volume of PFDC L’Oreal Paris Bridal Week. The event was scheduled from 26^th September 2019 to 28^th September 2019 happened in Lahore.

This year’s show was sponsored by Aquafina (a renowned water firm in Pakistan) to present the rising and fresh talent to the world.

PFDC platform is best known for its yearly couture/bridal dresses showcase. It presents a perfect blend of tradition and contemporary designs with the essence of modernity. PFDC is the only solo fashion show of Pakistan with high hypes and profits.

PFDC not only features the best artists around the town but also gives opportunities to the rising talent to show their skills to the world.

In the past, top artists like Shamsha Hashwani, Ali Zeeshan Theatre Studio, Mahgul, Nomi Ansari, Saira Shakira, Sania Maskatiya, Kamiar Rokni, Rohale Asghar, Sadaf Fawad Khan Bridals, JEEM by Hamza Bokhari, Sara, Faiza Saqlain, Tabya Khan, Fahad Hussayn, and many others showcased their work and gained much appreciation.

This year’s debut artist was Zubia Zainab. Her bridal collection titled ‘Dare to Dream’. The collection reflects edgy twists with a taste of feminine love. Ushna Shah was the showstopper for this particular designer.

Moreover, Hussain Rehrar opened the first day of PFDC with his collection titled ‘Fateh Pur – The Amour Proper of Punjab’. This collection reflected the Punjabi motifs with a blend of perfect fabric and color schemes. Iffat Omar was the showstopper for this collection.

Saira Shakira was the finale artist for day 1 and presented her collection named ‘Kali – a bloom’. As reflected by the name, the collection revolved around the concept of beauty of nature and floral theme playing with a flawless color palette and the best fabric around the globe.

Nida Azwer showcased her couture collection titled ‘Anarkali’. This collection was truly inspired from the rich Mughal heritage. It has the essence of Mughal art and textiles. This collection also featured the custom designer jewellery by Print Therapy. This collection throws light on the historical traditions with immaculate detailing.

Apart from this, many other artists like Abbas Jamil, Elaha Ahmed, Mehek Yaqoob and Urwah Ali participated in the show.

You can further check the details of the event at Click Here.

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The earbuds are charged simply by placing them in the charging case, and the case itself can be charged through its USB Type-C port. Controls on the Nokia Power Earbuds are touch-enabled, and three pairs of ear tips are included in the sales package. The earphones only let you use the voice assistant on your smartphone for hands-free voice commands.

Apart from this, the Nokia Power Earbuds feature Bluetooth 5.0 for connectivity and are IPX7 rated for water resistance, which means that you can submerge the earbuds in up to 1 meter of water for up to 30 minutes without risk of damage (sounds amazing right?)

We have collected some features that tech lovers claim are better than apple air pods and they are as follow.

• Passive noise reduction
• Active noise canceling (noise control)
• A battery level indicator
• Has included ear pads
• Control panel placed on a device
• A wind noise reduction microphone

Everyone is in the race of making tech truly wireless and we are happy to see that Nokia did not disappoint us as well.  Make sure you stay up-to-date with all the latest marketing-related news by following promiad on Twitter, Facebook, Instagram, and LinkedIn.

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sleep is unbelievably very beneficial for your health. It is as essential as eating healthy food. Sleep makes you feel better and gets recovered from fatigue and exhaustiveness. Its significance goes beyond just improving your mood and eradicating under-eye circles. Studies show that getting quality sleep on daily basis solves most of the problems of your life from blood pressure to weight control and many more and contributes to a healthier life overall. The benefits of good sleep should never be underrated. Lying on your bed but you can’t sleep is the worst thing faced by most people. It’s a very common problem, which physicians help the peoples to be solved. While you are not falling asleep you think about the next day that how you will awake on time? Could I be doing work without feeling groggy? I will be having a headache! All these things create stress by producing stress hormones which slacken the sleeping further. Here are 15 tips that will help and assist you with tips on how to fall asleep fast:

1. Follow your sleep routine:

A consistent sleeping and wake-up time trains your body to get good sleep. Going to bed at different times is followed by most of the people that disturb all the schedule of sleep and is one of the most significant reasons that you can’t sleep quickly. Irregular sleeping pattern disturbs the body’s circadian rhythm (24-hour cycle in the physiological processes of living beings). You should create a proper timetable for your sleep and stick to it consistently.

2. Calm yourself:

Exclude worries from your mind and relax. As you lie in bed relax your body completely. Relax your legs, belly, your hands, your arms, and so forth. A quiet mind is essential for you to sleep so relax your mind too.

3. Keep the lights turned off:

When you turn off the lights, the absence of light sends signals to your mind that now it is sleeping time.

4. Only use your bed for sleep:

Why only your bed? Your bed is one of your favorite inanimate objects were after the exasperating work you love to sleep. According to time.com:

“In a small new study published in Current Biology, researchers from Brown University found out what goes on in the brain when a person sleeps in an unfamiliar place. They measured brain activity during the deep sleep of 35 young, healthy people. The researchers found evidence that something unique indeed goes on in the brain during the first night: one hemisphere of the brain, the left, shows wakefulness while the other shows sleep. ”

So your own bed is the best place to sleep!

5. Avoid naps:

You take naps during the daytime when you want to take some rest and to keep your mind active and fresh for the next task. You should take them but not longer than 2 hours in the evening as they will disturb circadian rhythm and at night time you will not be able to sleep fast so focus on this also!

6. Avoid taking caffeine:

According to https://qz.com:

“When we wake up in the morning, a chemical, adenosine, builds up in
our brain to create sleep pressure and make us feel sleepier the longer
we stay awake. After about 16 hours of staying awake, the sleep
pressure created by adenosine causes us to feel tired enough to fall
asleep. But, caffeine creates the opposite effect.”

So avoid taking caffeine after the evening if you want to sleep quickly!

7. Don’t exercise before sleep:

Avoid things that keep you awake. Doing exercise late at night prevent you from sleeping. Using the gym too late at night can increase adrenaline levels and make you feel more alert.

8. The room should be free from disturbances:

When you are going to sleep make sure that the bedroom is free from any type of noise. Noise basically disturbs your mind and deviates your attention from sleeping and engage your mind in activity going around. So should be sure that your room should be free from distractions!

9. Change eating habits:

The food person eats in the evening has an impact on sleep. Taking a heavy meal before sleep disrupts the sleeping ability as food approximately takes 2-3 hours to digest. So avoid heavy meals before sleeping!

10. Invest in Comfy Bedding:

A quality mattress that suits your sleeping style is also essential for comfortable sleep along with good stuff pillows and bed linen. So these can also make you fall asleep quickly.

11. Selecting the comfortable position:

A comfortable position for sleeping is the key factor for sleeping quickly. Everybody has his own sleeping position according to his own liking. If you find difficulty in selecting the best position for you to sleep, try all and choose the one you are comfortable with. Good sleeping position will prevent you from rolling on your bed which hampers the sleeping process.

12. Avoid watching something before sleep:

“You’re stimulating the wake centers with the blue light from your
electronics,” Dr. Rosen says.

Exposure to this specific wavelength disrupts the normal sleep-wake cycle. Put down tablets, TVs, and phones at least 30 minutes before bedtime to minimize the effects, the American Academy for Sleep Medicine (AASM) advises.

13. Shower at night:

Taking shower before sleep can relax your body and prepares you for sleep.

14. Drink some milk:

“Milk contains the protein α-lactalbumin. This protein contains high amounts of the amino acid tryptophan, which produces melatonin, the hormone that induces sleep,” says Dr. Winter.

Studies show that a diet rich in tryptophan including egg whites etc. can help boost sleep.

15. Sleep in Cooler Temperature:

Studies show that colder temps are good for sleep. This helps in lowering body internal temperature and promotes sleep.

Make sure you stay up-to-date with all the latest marketing-related news by following promiad on Twitter, Facebook, Instagram, and LinkedIn.

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Stock Liquidation of products strategy is developed for the companies trying to dispose of the excess inventory in their stock. The primary objective is to dispose of inventory with a profit margin or break-even at least for some old products. Above all, the reason for doing so is to maximize profits versus any further investment of resources for updated stock.

Planning phase:

Database Identification & its segmentation

In this phase building database from marketing research can be used. This will enable the targeted approach towards stock liquidation in targeted countries.

• The first phase of marketing research includes searching through the web. The database should be segment wise to enable the targeted strategy
• The second phase is introducing the company and services by cold calling to its target audience and to generate leads. This will also help in setting up a meeting for the third stage.
• The third phase is to go to market strategy which will enable to lock the insights gathered through the web and secondly building ecosystem around to acquire more contacts. The most important part is acquiring competitor pricing as well.

Segmentation of database on the basis of below matrices should be added in the database for results:

• Patterns of Use
• Price Sensitivity
• Brand Loyalty
• Location
• Contact numbers available

Acquiring Competitor Prices

The acquisition of competitors pricing based in countries you want to target and aligning your stock pricing for liquidation accordingly.

• For this, a marketing resource will go to markets and share the insights to activate the plan with competitive pricing.
• RFQ’s to Identified distributors and cold calling to identify the competition pricing
• Contacting online stores to place our products on e-stores on the profit-sharing model, will help to liquidate the stock at large.

Products and Solutions Categorizations

Products and solutions categorization on the basis of inventory available in stock. The plan to be followed is as:

• Insights on inventory list required to process the stock liquidation program
• Categorization into product types as per the available inventory
• Solutions based approach(Industry-wise) and marketing campaigns on it if the inventory list includes item, which helps in pushing any solution.

Bundle Items

This includes bundling the products based on the inventory list available. In addition, the purpose of this plan is to dispose of items that are difficult to dispose of individually.

Mega Discount Offers

The mega discount offer by email marketing needs to be done but a plan ahead to push it with prices as well. For that local market research as per the pointers above is mandatory.

The mega offer with a good pricing strategy will enable distributors to acquire more stock if as per the need if they found competitive in both pricing and quality. Company representative needs to take sample products as well to showcase our best products.

E-Commerce Model for Disposing of inventory

The products should be displayed on targeted e-stores identified. This will enable both presence online and helps in disposing off the inventory.

• Identify the competitors showcasing their products on online stores in your targeted countries
• RFQ by these stores to understand the terms and conditions and build revenue model on that.
• Discounted items promotions

Distributions of Flyers

Flyers distribution to local distributors in targeted countries, on their showrooms, will help out to build awareness to visitors and distributors. The flyers will be based on mega discount offers and with pricing as well.

Implementation Phase:

1. Cold calling to the database, you have to fix meetings on the basis of the brand introduction and our mega discount offer.
2. Segmentation of database as per the plan above
3. Products & solutions segmentation
4. Bundling Items based on the Inventory List
5. Acquiring competition prices and offer based on pricing
6. E-commerce Model Implementation as per the plan above
7. Flyers Distribution

Cold Calling Script:

Hi [NAME], it’s Muhammad here calling from [XYZ]. I sent you an email last Thursday, did you have a chance to read it?

[PERSONALIZE BASED ON RESPONSE]

The reason I emailed is that I noticed you’re in charge of the sales processes and operations at [COMPANY]. Is that right?

The reason I’m calling is to get some time on your calendar to discuss the products & services we are offering and a special discount for you…

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In 2019, it has been carried out in more than 15 industries in the countries including The U.S, UAE, and Mexico. A total of 6200 consumers were asked for their responses and almost 52000 evaluations of brands were made.

The study has been designed to measure the emotional attachment between people and the brands they use. In the past few years, YouTube had been ranked in the Top 10 whereas this time, it has made it to the first rank!

YouTube couldn’t make it to the first place if it wasn’t for its new spectacular features that were introduced in late 2018. The story feature, the YouTube Live, and a few other add-ons won the hearts of YouTuber’s as well as the public which enhanced the user experience by making it closer to reality and making people feel the even lesser distance between them and the people they follow.

Among other brands that could make it to the Top 5 were:

1. YouTube
2. Apple
3. Netflix
4. Disney
5. Nike

According to MBLM managing partner, Mario Natarelli:

“YouTube has demonstrated an ability to entertain a diverse millennial audience through its extensive content. It is also continuing its expansion of services, including the launch of YouTube music in 2018, as it finds new ways to connect with consumers. Millennials in particular bond strongly with the media & entertainment industry and YouTube is doing a good job at building a brand that caters to the wants and needs of this audience.”

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Be it Surf Excel: Daagh to achay hain, or Shaan: Khushyan Chakh Lo, or Coca Cola: Har Khushi Mein, each of these artistic masterpieces have stolen hearts of millions of Pakistanis and oversees as well.

It is the instinct of the belongingness to our culture and traditions that pull us all together on occasion like Ramazan or Eid, or any other festivity. It is warmth of our hearts which ignite the fire of affection and care for each other and elevates the patriotism we hold for Pakistan.
Being a Pakistani nation, we get enlightened and delighted to be associated with out culture and norms such that we take pride in representing our traditions and rituals.
This enthusiasm is not only visible in our daily lives, but tour brands also depict the true heritage and ethnicity of Pakistan through the astounding marketing campaigns they design to captivate our hearts.

Among them, is one of the most relatable I would say, and also an incredibly true depiction of our modern yet typical households of Pakistan, the Kenwood’s DC Inverter and Kitchen Appliances Campaign.

Kenwood’s marketing team deserves a huge shout-out after the most realistic and somewhat humorous campaign they have run in the past few years. From depicting the early days of a newly wed girl in the house of her in-laws, to the middle aged couple having a dinner at their relatives’ place, it is beautiful amalgam and collectively a gorgeous representation of out typical households over here.

They have delivered a very powerful message in the ads where it has been clearly shown that women and men are equal in our society through a very light and humorous approach of showing a little argument between husband and wife.

The whole marketing team’s efforts have been further enhanced with the profound acting of Nawazuddin Siddiqui along with other big names of Pakistani media.

Wrapping it up, this TV can’t ever get old, as our Pakistani culture itself will remain in our hearts forever. Make sure you stay up-to-date with all the latest marketing-related news by following us on Twitter, Facebook, Instagram, and LinkedIn.

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For the love of tea a brand that was established has come a long way since its inception. Chaaye khana now serves customers in several outlets in Pakistan and continues to grow. Take a look at the mouth-watering menu of Chaaye Khana. This idea of All-Day Breakfast nowadays sounds familiar and even old. The main reason behind this, is the massive expansion o the food industry in Pakistan, particularly in Islamabad.

It isn’t too far to remember the days when there used to be a countable number of high reputed restaurants in the vicinity of Islamabad. And now, there are endless eateries filling each corner and every other street of the Capital City.

Not a week passes by without getting a pamphlet of the inauguration of a new restaurant, café, or coffee shop. An endless number of cuisines have been introduced into the city from European to Arabian, from Italian to French, from Lebanese to Turkish, such a saturated market it is becoming but do people really get frustrated?

Apparently no. Every now and then you see a review of new eating places on social media, what does it portray? Obviously, people like eating out and this business is booming like no other.

The food industry has never been on such a tremendous boom ever before, it is not only setting new trends of eating and hanging out but also it is playing a major role in infusing the tastes of other cuisines into our taste buds.

Such variety of food has ever been seen in the history of Islamabad, and the youth is getting mad after this new trend of eating and take out.

After observing such a bewildering response of the locals, more than two-thirds of the entrepreneurs in the past few years have been planning to switch to the food business as it is growing mad and there are endless opportunities after all. Make sure you stay up-to-date with all the latest marketing-related news by following us on Twitter, Facebook, Instagram and LinkedIn.

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a social hub for more than 1.25 million users, is testing a new feature to be launched on WhatsApp Beta version of iOS.

There had been a ‘search’ option in WhatsApp before, but that only aided in searching for certain keywords in the conversations and also those for only messages.

But the advanced search, on the other hand, will enable users to search documents, links, images, gifs, and all other forms of files from a conversation.

The feature is being officially tested on the Beta version and is expected to be launched in the next WhatsApp update. Make sure you stay up-to-date with all the latest marketing-related news by following promiad on Twitter, Facebook, Instagram, and LinkedIn.

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