Marketing Myopia – Why you should avoid
Marketing Myopia is focused on selling products or services rather than focusing on what customers want or need. In 1960, the term Marketing Myopia was introduced by Theodore Levitt, in his article published in Harvard Business Review (HBR). The narrow focus and not paying enough...
Top brands celebrating Valentines Day 2023
Looking to find the perfect gift for your soul mate this season of love? Look no further. This year on Valentine’s Day many brands is offering deals and discounts to make your day. Be it jewelry, chocolates, clothes, or delicious food items, everything is readily...
Google launches “Bard” as a rival to ChatGPT
OpenAI’s featured product ChatGPT is all the rage on the internet. The AI-advanced chatbot is designed to interact in an interactive and conversational way. The model ensues a dialogue format and effectively answers questions, frequently asked questions (FAQs), asks follow-up questions, and much more. Google...
Marketing Mix in Digital Age
Marketing never replaces its essentials – Trends and buzzwords come and go – but it is still about creating brand awareness and desire among your potential customers. The digital marketing tools and tactics are enablers, the basics of marketing like marketing mix (4p of marketing),...
Top Digital Marketing Courses and Certifications
In 2024 digital marketing is not LUXURY, It’s ESSENTIAL. Level up your skills to succeed as a marketer in the digital age. The digital marketing ecosystem is swiftly changing, and hiring managers look for professionals who are up to date with the latest trends, strategies...
Top Google Searches: Consumer trends for Marketer
For marketers looking to brainstorm new ideas and come up with exciting campaigns, this article is for you. APAC’s top Google searches provide key insights that can help ensue a consumer-centric approach. Marketing professionals will have to look beyond products and services. The report suggests...
Mental Health Advice: Dealing with Stress and Anxiety
In a developing country like Pakistan, mental health is a concerning issue. Pakistan is one of the countries with the highest mental illness rates in the world. According to research, Pakistan has less than 500 psychiatrists for a population of more than 200 million people....
Social Media Trends in Pakistan 2022
Social Media has progressed ten folds in the past few decades. What started out as merely “connecting with friends has now evolved into a digital ecosystem. Advertisers and marketers around the globe utilize these platforms to reach new heights. Not only this but social media...
Pakistan’s First Electric Car Prototype DICE Nur-E75
Pakistan launches its first locally-made electric car on the 75th Anniversary of its Independence. Car is developed by the DICE (Distinguished Innovation, Collaboration & Entrepreneurship) Foundation under the Brand Name “JAXERI”. According to DICE, this electric car is only available as a prototype, currently, the...
DeafTawk selected as the official sign language for MWC Barcelona
This is incredible news! National Incubation Center (NIC)’s venture DeafTawk has been selected as the official sign language for MWC Barcelona. The venture seeks to bridge the communication gap between the deaf community and other factions effectively. It does this via a mobile application. People...