Lay’s Pioneers Sustainable Tourism and Waste Management in Northern Pakistan
Lay’s is bringing a positive change! A change that unveils an innovative recycling initiative which tackles the pressing issue of improper waste disposal with a forward-thinking approach. In a strategic collaboration with the Kaghan Development Authority, a subsidiary of the Government of Khyber Pakhtunkhwa, Lay’s...
Step Up Your Style Game with ‘The UP Collection’ by Sapphire West & 7UP
A game-changing campaign has stepped up to reshape the fashion collaboration landscape. Two industry powerhouses, 7UP, and Sapphire West, have joined forces to create a merchandise collection that’s rewriting the rules. From outdoor spectacles to in-store sensations, this collaboration is redefining fashion experiences and leaving...
YouTube Ranked Top Pakistani Ads People Watched during Ramadan 2021
People across Pakistan practiced Ramadan second time during the pandemic. Despite the smart lockdowns and restrictions, brands celebrated the blessings & values of Holy Month. Through their strong heartwarming stories to prevail the wellbeing of society, charity, and teachings of peace, tolerance & selflessness. YouTube...
KFC agrees their ‘Finger lickin Good’ doesn’t fit post COVID-19
The rampant coronavirus has changed everything from business dynamics to transforming social innuendos to economic woes and now even slogans. Kentucky Fried Chicken (KFC) is known around the globe for its crispy fried chicken, hot fries, and fresh buns. But regarding the current pandemic situation,...
Oscar advertisement; Adobe’s ad “Creativity for All”
Adobe’s Oscar advertisement includes the likes of Billie Eilish and Malala Yousufzai ensuing a universal message of ‘creativity for all’. The purpose is to promote creativity as an attribute. This is applicable to all instead of treating it as a trait endowed as an innate...
Top 4 Influential Advertising Executives of the Decade
Both Marketing and advertising industries have tremendously changed in the last decade. Back in 2010 TV advertising and newspapers were the most used mediums of advertising. They still are but social media has definitely changed the dynamics. Advertisements are now within a few taps away...
The Evergreen and Unforgettable Tvc Campaigns Of Pakistan
Pakistani TVCs are of bit more leaned towards the emotional side and this is one of the most popular advertising strategy which works the best on the Pakistani audience. Be it Surf Excel: Daagh to achay hain, or Shaan: Khushyan Chakh Lo, or Coca Cola:...