ocial Media brings in new updates daily. So, social media and digital experts need to be up to date on a daily basis. However, fret not, if you have missed an important update! Here is a round-up of important social media news  and briefs for you to go through:

LinkedIn addresses fake accounts and spams this week

LinkedIn has recently released its transparency report. The report includes information and efforts to remove fake accounts. Further actions have been taken after receiving input from users and government officials. This is definitely good news! as LinkedIn is now a safer space for job hunt and discussions alike. According to the transparency report, almost 21 million fake accounts and 60 million spam has been effectively removed. Recently, an issue had resurfaced regarding fake job postings and harassment. Seeing this, LinkedIn has successfully removed 16000 posts to ensue better experience.

YouTube addresses creative burnout

Creativity is never-ending. However, it is understandable that creative burnout can happen to anyone. Not everyone can come up with stunning visuals and eye-catching content. They are bound to have a ‘blockage’ one way or the other. Seeing this, YouTube CEO posted a letter about the ‘ongoing challenges of creator burnout’. To level the playing field, the CEO says that a company can still manage its growth curve even if no new content has been created. The letter also included creator frustrations around platform updates as well. To address this, YouTube is working towards making things easier for social media experts. Also, YouTube will bring features that will form more exciting content and make things easier for advertisers. 

Facebook brings a new dating feature

Facebook dating now allows users to add their live stories on their dating profiles. This feature has been introduced to provide a more natural personalization to the profile. This also gives a better impression to people interested in you as a person. They get to know more about your lifestyle and day to day activities. This feature can also act as ‘shortlisting potential mates’ as well. 

Advertisers can now access status monitor on Facebook

This is a great update for social media managers or advertisers! Facebook has introduced a status monitor. This particular feature provides information regarding the current advertisement featured on your page. If for instance, your ad is experiencing issues, the status monitor will conveniently inform you in a timely manner. The status monitor will also provide useful insights regarding ad reporting, editing tools, and ad creation. Also, Facebook is now working towards simplifying lookalike audiences. They are planning to remove the location field used by advertisers to create a lookalike audience. For now, they are ensuing ad sets that use location as the means to create a lookalike audience. In this way, an extra step has been removed and the process will be simplified. 

You can now schedule tweets on Twitter and report abusive content

Twitter has been in the news for a while. Their new policy is to completely ban political ads. In this way, Twitter is now promoting a free space where you can voice your opinions. Also, to amp up your experience, Twitter will now be removing abusive content from its platform. This also includes borderline harassment and obscenity in posts. Moreover, social media experts can now schedule their tweets beforehand. This feature was much needed and will enable a better flow of information for a business profile. 

Let’s see how these updates pan out for advertisers and experts alike. What are your views about the new updates this month? Stay tuned for updated social media news.

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Throughout their visit, the Royal couple will visit events that empower Pakistani youth. They will see how different communities in Pakistan are adapting to climate change. The couple will also spend time understanding the security picture of Pakistan. Learning more about the challenges of the Past and Present faced by Pakistan is on their agenda as well. The couple is also expected to meet children and young people, government personalities, inspirational cultural figures, and sports stars. Kensington Palace also released notes that while the trip is expected to pay respect to Pakistani culture, its norms and the historic British-Pakistani relationships, it will focus more on “showcasing Pakistan as it is today”. While the specifics of Duke and Duchess’s haven’t been announced yet, we do know that they will be making stops in Islamabad, Lahore and at an undisclosed location in the country’s beautiful Northern Areas.

This will be Prince William’s first state tour of Pakistan. Although, members of the British Royal family has visited in the Past. The most recent being Prince Charles and Camilla Parker in 2006. It will be the first Royal couple visit to Pakistan in 13 years.

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Although, this feature doesn’t have the actor himself speaking and repeating ad nauseam. But Amazon used the neural text-to-speech technology to replicate his voice. Yes, a very unique and innovative idea but it left every user in a complete wow.

The Samuel L. Jackson Alexa personality is launching later this year. Anyone who buys it in 2019 will get it for just $0.99. Humorously, there will be explicit and non-explicit versions of his voice available for use.

Besides this, another feature of the “deep learning model” is going to be part of the Amazon family in the coming year, says the Amazon owner. This feature will have the ability to sense the user behavior and vocal inflexions.

In addition to that, Amazon is working on making Alexa more user- friendly with increased privacy as well. Like, the users can ask the device “Alexa, tell me what you heard” and in return,
they’ll receive the reply “Read back your last voice command”.

Moreover, Amazon will also add the “Alexa, why did you do that?” command later in this year. So that Alexa can explain her most recent responses to the user. Also, Amazon made the update of auto-deleting the recordings of user choice though the Privacy Hub. The items which are 3 months – 18 weeks old are automatically submitted for permanent removal from the device with user acceptance. So, your very own Alexa will come with better features to amuse you in the best way possible.

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Video games, according to some, are the root cause of violence in teenagers and adults. However, none of the claims were backed up by credible research. The recent mass shootings at El Paso and Dayton triggered a sentiment of anti-gaming culture in the government bodies. Following the shootings, President Donald Trump called for an end to glorifying the supposedly gruesome and violence triggering gaming culture.

While some of the high ranking government officials and those from the general populace are quick to point out the relation between video games and violence, experts, however, state there is no such link. Academics have shown various results while researching on the said issue. General opinion has formed including one compelling report from Oxford Internet Institute which found no relation between video games and violent behavior in teens.

“When it comes to actual serious criminal violence, there’s virtually no evidence that video games matter”

James Ivory in an interview with CBS. Ivory has researched the social and psychological influences of media, especially video games. It concludes that many factors influence violent crime, but video games aren’t one of them.

Ivory named several predictors of violent crime such as “poverty, substance abuse, and child abuse”.

Ivory reiterated that study after study shows media, including video games, has no link to violent crime. “I think it’s OK morally to have a problem with celebrating violence. It’s even OK to say maybe playing video games a lot does something to you, but it definitely doesn’t make you a mass shooter. There are other things that affect that,” he said.

All in all video games are blamed for countless mass shootings in the US, but no compelling evidence was ever found to back up the claims. Those claims, though harmful to the gaming industry’s reputation did nothing to reduce the number of gamers worldwide. The demand for games has increased and so has the number of gamers.

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The Pakistan Fashion Design Council (PFDC) collaborates with L’Oreal Paris every year and this year again came with the ninth consecutive volume of PFDC L’Oreal Paris Bridal Week. The event was scheduled from 26^th September 2019 to 28^th September 2019 happened in Lahore.

This year’s show was sponsored by Aquafina (a renowned water firm in Pakistan) to present the rising and fresh talent to the world.

PFDC platform is best known for its yearly couture/bridal dresses showcase. It presents a perfect blend of tradition and contemporary designs with the essence of modernity. PFDC is the only solo fashion show of Pakistan with high hypes and profits.

PFDC not only features the best artists around the town but also gives opportunities to the rising talent to show their skills to the world.

In the past, top artists like Shamsha Hashwani, Ali Zeeshan Theatre Studio, Mahgul, Nomi Ansari, Saira Shakira, Sania Maskatiya, Kamiar Rokni, Rohale Asghar, Sadaf Fawad Khan Bridals, JEEM by Hamza Bokhari, Sara, Faiza Saqlain, Tabya Khan, Fahad Hussayn, and many others showcased their work and gained much appreciation.

This year’s debut artist was Zubia Zainab. Her bridal collection titled ‘Dare to Dream’. The collection reflects edgy twists with a taste of feminine love. Ushna Shah was the showstopper for this particular designer.

Moreover, Hussain Rehrar opened the first day of PFDC with his collection titled ‘Fateh Pur – The Amour Proper of Punjab’. This collection reflected the Punjabi motifs with a blend of perfect fabric and color schemes. Iffat Omar was the showstopper for this collection.

Saira Shakira was the finale artist for day 1 and presented her collection named ‘Kali – a bloom’. As reflected by the name, the collection revolved around the concept of beauty of nature and floral theme playing with a flawless color palette and the best fabric around the globe.

Nida Azwer showcased her couture collection titled ‘Anarkali’. This collection was truly inspired from the rich Mughal heritage. It has the essence of Mughal art and textiles. This collection also featured the custom designer jewellery by Print Therapy. This collection throws light on the historical traditions with immaculate detailing.

Apart from this, many other artists like Abbas Jamil, Elaha Ahmed, Mehek Yaqoob and Urwah Ali participated in the show.

You can further check the details of the event at Click Here.

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technology has taken over our daily lives, getting familiar with different technologies is a must. With the advent of technology, the world has become a global village. The eagerness of the young generation to learn new technologies demand sophisticated technological platform. That’s where the DYS steps in.

The Digital Youth Summit (DYS) came with the aim of providing a platform for the youth where they are exposed to the latest technological innovations. It is more like a technology-based conference focusing on in-depth knowledge of applied sciences and its applications. This conference takes place annually in the city of Peshawar, Pakistan.

Since the onset of this summit, this event has become an exemplary innovation for this country. It is specified by its goals of youth empowerment and digital awareness among the young population. Along with that, this summit attracts high-profile local and international attendees as well. The basic aim of DSY is to bring together:

“The future digital innovators of Pakistan”.

The main objective of DSY is to attract three audiences:

• National and International Tech leader.
• The Nascent startup community.
• Youth looking forward to innovation and novelty.

Apart from this, the former finance minister of Pakistan Asad Umar, the keynote speaker at Digital Youth Summit (DYS) 2019 said in very clear words that the youth of this country need to enhance their skills of IT as the technology holds the future. Also, he congratulated the whole team for the success of DSY and wished them good luck for the future.

The events held at DSY 2019 covered various areas of science and technology; some of them include:

• “Towards a Knowledge Economy” which was delivered by Dr. Asad Umar himself.
• “The century of Biology: The next big data and engineering discipline” delivered by Dr. Faisal Khan.
• “Fake news identification and eradication” by Farhad Ahmed.

Digital Youth Summit (DYS) 2019 was intended to be a unique platform to cluster technological and digital advances in one place. It can be said that it was largely successful in doing so.

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Don’t rely on things, like comparing your life with the ones having better living standards than you. Poor people having lower living standards than yours, the dream of having your life. These are the people who don’t have food to eat, no shelter, live in a filthy environment, and have poor life expectancy due to lack of proper healthcare facilities. Their house is often cram-full and some even don’t have shelter to sleep. Many of them sleep on footpaths, doorways, and park benches. They are even not sure that they will get their next meal or not. They also don’t have proper clothes to subsist the weather changes. In extremely cold conditions, some of them freeze to death.

We should be thankful to Almighty that we are blessed with such a beguiling life. You should think that many people are ambitious about having your life. Think of those who don’t have basic life facilities. Be happy and grateful for what you have!

“It’s a funny thing about life, once you begin to take note of the things you are grateful for, you begin to lose sight of the things that you lack.” ― Germany Kent

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a social hub for more than 1.25 million users, is testing a new feature to be launched on WhatsApp Beta version of iOS.

There had been a ‘search’ option in WhatsApp before, but that only aided in searching for certain keywords in the conversations and also those for only messages.

But the advanced search, on the other hand, will enable users to search documents, links, images, gifs, and all other forms of files from a conversation.

The feature is being officially tested on the Beta version and is expected to be launched in the next WhatsApp update. Make sure you stay up-to-date with all the latest marketing-related news by following promiad on Twitter, Facebook, Instagram, and LinkedIn.

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It has been suspected that the cars are definitely going to be “beyond the ordinary” as Careem is hoping to provide its customers with the best of experience while taking a ride.

The target audience must be elite and upper class. An average citizen can’t think of affording cars like Toyota corolla Grande, Honda Civic, or Toyota Camry.

In another perspective, this could be an offering made for people who want to go to a place that is very special, be it an event, or anything you want to make memorable.

The Business Plus option would be to attract the niche which didn’t use to avail the services of Careem. They will be assured of getting the best and the most comfortable riding experience.

This feature has yet not gone live for as now, but is expected to be launched in the coming few days.

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The display of both of the phones, apparently, aren’t much different, and the design is sleek, be it the Huawei Mate X or Samsung Galaxy Fold.

Although not yet launched, Huawei has disclosed some of its key features which have for sure created a buzz in the tech world.

Specs and Features:

• Display: It has an overall 8 in display when it is flat, and becomes 6.6 front display and 6.4 in the back display if folded. The fold mechanism it holds is Falcon Wing Mechanical Hinge which makes it fold outwards rather than inwards.
• Body and Weight: The phone has 0.4 in thickness which makes it apparently very light and easy to handle.
• Camera: Unlike many other top-rated smartphones, the Huawei Mate X composes of Three Camera Lenses. There is a rumor of an additional (fourth) “hidden” camera lens: Tech Radar. The lenses are of 40MP (wide angle), 16MP (Ultra-Wide), 8MP (telephoto) lens.
• Storage: Huawei Mate X offers a whole lot of memory including 8GB RAM and 512GB of internal storage with a 4500mAh battery.
• Price in Pakistan: As yet the price in PKR is not confirmed and is subject to the launch of the smartphone. Whereby, it costs a whopping $2600 USD.

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