Some of the key highlights of the event included:

AI is everything:

A chance to explore extraordinary applications and witness firsthand ways in which AI can help shape the future.

X-Verse:

A platform to discuss and engage the future of technology and the potential for innovation.
North Star: An opportunity to discover the guiding lights and emerging trends that are shaping the tech landscape.

Marketing Mania:

Getting to know more of the evolving marketing landscape and the era of digital revolution through cutting-edge marketing strategies that shapes consumer behaviour.
This dynamic 5-day event comprised of a series of interactive panel discussions, keynote speeches delivered by influential figures in the tech industry, enthralling product launches, and an opportunity to network and explore tremendous connections and partnerships.

Sources:
About – GITEX GLOBAL – October 2023 – Dubai
Gitex Global: World’s largest technology, startup exhibition gets bigger in 2023 – News | Khaleej Times

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National Incubation Center (NIC)’s venture DeafTawk has been selected as the official sign language for MWC Barcelona. The venture seeks to bridge the communication gap between the deaf community and other factions effectively. It does this via a mobile application. People with hearing impairment can easily connect with qualified instructors, doctors, and teachers with just a few taps. The sign-up allows easy access to human interpreters via high-definition video calling. Not only this, but the real-time solution also has an online payment process which ensues ease and accessibility. The application also ensues live interpretation such as seminars and conferences. As well as, the content interpretation which includes multi-lingual audio, video and text expositions.  

The application has been making leaps and has now been selected as the official sign language for a huge international event; MWC Barcelona 2022. The happening is known as the “world’s most influential event in the connectivity industry”. From multinational companies to renowned leaders to paramount key players, this event will make sure networking opportunities are discussed and fathomed to its fullest. The event’s agenda includes interesting analysis and programmes on tech-related topics. Such as; Digital inclusion, innovating across business, future bank experience, fuelling innovation, spectrum strategy for 5g and much more. 

This year the mobile ecosystem will ensue 2000 varied companies from around the globe. Ventures like DeafTawk will get to represent Pakistan on an international platform. This is a huge progressive step that showcases the inclusion of people with hearing impairments in every walk of life. 

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The global shopping festival has taken precedence all over the world. But do you know the mystery behind the date ‘11.11’. Basically, the Chinese came up with an all ‘singles’ holiday’ just like the date. The day is dedicated to singles in China, hence to celebrate, they offer major discounts throughout the country. The trend has now taken precedence all over. 

Alibaba breaks last year’s record with hours to spare

This year the 11.11 global shopping festival in both online and offline markets has been extremely successful. Alibaba, in 2019 Chinese conglomerate has broken its previous year’s records with hours to spare. 2018 sales record was totaled at $30.8 billion. However, this year Alibaba was able to break last year’s record in 16.5 hours. This year the Chinese conglomerate was able to generate $38.4 billion! The company generated a whopping $18 million within two hours after the sale commenced. 

This year almost 180,000 brands from 78 countries participated in the event. And 200,000 offline stores participated in the grand event. Including Apple, L’Oreal, and Dyson. Safe to say, Alibaba surpassed Amazon Prime Day sales with a huge margin. 11.11 or a single day has proven extremely beneficial for US brands. The brands had access to the almost $2 trillion Chinese e-commerce market. Also, Alibaba has a ‘Tmall Innovation Centre which ensues retail analytics. Through these analytics, Alibaba was able to provide beneficial feedback to every brand involved. The system has a continuous loop that enables feedback and implements changes. 

Daraz follows suite

Daraz known for its marketing strategy follows suit. Just like Alibaba, Daraz presents the “Daraz 11 11 Sale 2020“ event. Daraz created a lot of buzz before announcing the sale event. They decided to send constant reminders to people via social media and SMS. The strategy, however, has been very successful. Last year in a span of only 5 days, the company had over 3 million customers. Over millions of orders have been placed on the website. Daraz also has an android application and plans to serve almost 10 million customers. 

How is Daraz handling millions of orders?

The company has exclusively invested in building a robust infrastructure. Both the application and website have been running smoothly without any errors or lag. Daraz has employed an additional 1000 to 3000 agents to cater delivery country-wide. They have also ensured measures to reduce delivery time by a day or two. The company has amped-up its customer care service as well. There are online agents available to cater to your requests and queries promptly. Also, the company has improved its warehouse storage capacity. Not only in Karachi but they now have facilities available in Lahore and Islamabad as well. For better utilization of space, Daraz has installed a conveyor belt. Daraz has almost 30% of its products stored in the facility. This ensures swift delivery for its consumers. 

The mega event has also partnered with banks for swift online payments. Including Silk Bank, Alfalah, HBL, and MCB. You can also get the latest phones and laptops easily available on installment plans provided by the banks. That too on 0% markup or interest charges. 

Let’s just say: ‘being single has its perks!’

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Who Should Attend?

• Anyone who is thinking about raising money for their startup
• Anyone that wants an understanding of fundraising for early-stage businesses and products

 

 What are some of the Topics?

• The key metrics and pre-requisites for raising funding, and the anatomy of a “fundable” company
• How to make yourself more attractive to investors?
• How to utilize online fundraising networks and platforms, like AngelList, Gust, Kickstarter, and Indiegogo.
• How to meet and work with different sources of capital, such as friends and family, angel investors, venture capitalists, government grants and loans, and more.

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Let’s celebrate the spirit of Independence with four notable things about Pakistan:

Tourist spots in Pakistan

Pakistan is undoubtedly an epitome of beauty. The northern areas are known for their crystal blue lakes, lofty mountain peaks and picturesque beauty. Places like Hunza, Skardu, Naran and many more have made it the list of must-visit tourist spots. From lush green forests to flowing streams to surreal wilderness everything reverberates natural beauty at its finest.

Foods of Pakistan

Second on our list is mouthwatering and delicious Pakistani cuisines. Many international tourists visit Pakistan to eat Karachi’s famous ‘Student biryani’ and enjoy pipping hot tea. But this is just the tip of the iceberg. From hot buttery nan to spicy barbecue to desi quormas, Pakistani food is an experience that will leave you reeling in flavors.

Culture of Pakistan

Four provinces, two autonomous territories and one federal capital, every area reverberates beauty and culture. There are so many traditions, cultures and diversity residing in Pakistan. For instance, Sindhi’s are known for their handicrafts and traditional ‘Saraiki topi’. Whereas, Punjabis are known for their love for food and agricultural affinity. Besides cultural diversity, Pakistan is also home to different religious minorities. The white part of the flag is a notion to the latter. 

Economic progress in Pakistan

Our country is known for agriculture and agri-products. This sector is the backbone of our country and also ensues a major role in our exports. Not only this, but the COVID-19 situation provided an opportunity to our country to explore other industries too which includes manufacturing ventilators and critical medical equipment. Moreover, locally manufactured leather and sports apparel have made it to international platforms FIFA world cup.

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The aim is to help people navigate crises as posit by the global rampant pandemic. In actuality, when the first outbreak happened none of the countries were prepared to tackle the situation heads on. Thus, the theme component of the LearnFest is not only to navigate but also to emerge stronger from the challenging situation.

Learning in Crisis, During a Crisis: the Pandemic

The theme of the six-day digital learning is: ‘Learning in Crisis, During a Crisis: the pandemic. The theme comprehensively covers important pointers and thought processes for attendees. Besides this, the event ensues experienced speakers as well. They will be giving advice about how to tackle, resolve, and assist in staying physically, emotionally, and mentally stable whilst dealing with difficulties. Moreover, there will be sessions on technological innovation and demos, that will help people cope up with the new normal.

Objectives of LearnFest 2020

Participants will also get to interact and resonate with each other. Other than this, the event will bridge the gap between providers and seekers. Also, share learning capabilities, insights, and innovations in development for future professionals. Moreover, foster young minds and skills in order to stay prepared for future situations as such.

Digital Learning Festival Event Plan 

The Digital Learning Festival will start with a Keynote session, wherein, attendees will get to understand the underlying theme from high profile guests and people belonging from different walks of life. The next part of an event ensues an expert panel which includes; innovators, celebrities, and figureheads. There is a workshop catering general audience that will help train them about patience, perseverance, and practice. Also, motivating sessions on success stories will enamor participants fully.

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PepsiCo is set to launch three limited-edition cans for Dubai Expo 2020. The Limited edition Pepsi Cans for Dubai Expo 2020 will feature three new designs, like never before. More so, the cans will portray the sub-themes of sustainability, opportunity, and sustainability.

PepsiCo has plans to start a revolution 

This comes as news in light of how tin cans are environmentally disruptive. Environmentalists have observed and reported that a single tin can take almost 50 years to completely decompose. The consequence of throwing tin cans in oceans and seas alike is equally endangering for both marine and plant-aquatic life. Many companies have already stopped using plastic bags after a global protest against it and countless campaigns from wildlife conservation including PETA and WWF. 

PepsiCo plans to shift towards a greener approach by 2025

PepsiCo seeing the increasing environment and climate concern will be launching these limited-edition cans. The cans launched will ensue a global message of sustainability for the soft-drink industry. The cans will be produced using 100% fully recyclable aluminum. This is in light of their strategy to fully convert their packaging to recyclable compost and biodegradable material by 2025. 

Limited edition can design ensues a metaphorical tomorrow

The design of the cans as per PepsiCo will ensue a circular design. The design will indicate a metaphorical tomorrow. By this, they mean to pursue a greener approach towards environmental sustainability. The other two sub-themes depict opportunity and mobility. The thought-provoking design will also contemplate important discussions during the 2020 Dubai Expo.

PepsiCo is excited for a discussion panel for a better future

However, this is only the tip of the iceberg. PepsiCo will gradually release their other plans for the 2020 expo. They are also looking forward to collaborating with partners that share their vision. They are also excited about a discussion panel on a sustainable environment. People planning to attend the event should definitely encourage this much-needed initiative.

Gear up people! the World’s Greatest Show is happening in 2020

PepsiCo’s powerful imagery via the limited-edition cans will leave a lasting impression. Gear up people! because as of now 2020 Dubai Expo will ensue a global message of opportunity, mobility, and sustainability with their partners and collaborators. PepsiCo has already confirmed the expo 2020 to be: The World’s Greatest Show.

The Limited edition Pepsi Cans will be available in major regions

The three limited design edition cans will be available in countries across the Middle East, Asia, and North Africa. More so the sub-themes of expo 2020 will be displayed across the fleet of trucks with the crates of limited-edition cans. PepsiCo has already started to garner global attention for the huge event. 

Dubai Expo 2020 and other partners

In conclusion, Expo 2020 is expected to be the largest event across the Middle East region. For now, reports ensue over 200 global/ international partners for the event. Almost 192 countries are participating. which includes huge international conglomerates, businesses, and joint ventures. The aim is to promote a global message and create a better yet sustainable future for all. To enrich the whole experience The Dubai Culture and Arts Authority has already signed an agreement with the 2020 expo office. This also indicates that there will be various promotional campaigns related to culture, traditions, heritage, and arts as well. The creative offering is indicative of global harmony. Similarly, other partners include Emirates, Nissan, Etisalat and HSBC amongst others.

Read About: PayPal enters China

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Unroasted coffee beans are the most traded commodity in the world. Because of its high demand and rapid consumption, the latest farming techniques are employed to achieve a better yield. Meeting the ever-increasing consumer demand is becoming a challenge, but it is countered by better farming techniques, sponsorship, and branding.

Coffee is an international beverage prepared from roasted coffee beans. These coffee beans are crushed into a powder form and then mixed with synthetics to give it a better taste. The drink as it is made today originated from Yemen. It was used by saints to stay awake for their religious rituals. The coffee plant was introduced by East African traders in the early 15^th century.

This day was made to bring together all the coffee lovers around the globe to cherish together the goodness of this beverage. Every year thousands of farmers, roasters, coffee shop owners, and other people work day and night to produce the best coffee around the world. Coffee is mostly cultivated in equatorial America, Africa, and the Indian Sub-Continent.

With an estimate of more than 3 million cups of coffee consumed every day, we can conclude that coffee is one of the world’s most loved beverages. In addition to that, the number of coffee consumers continues to rise with every passing day. International Coffee is to be credited for introducing coffee to those who are yet unfamiliar with it.

This also leads to the responsibility of proper care and growth of Coffee plants. The greater the demand, the greater will be the responsibility. Make sure you stay up-to-date with all the latest marketing-related news by following us on Twitter, Facebook, Instagram, and LinkedIn.

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The Pakistan Fashion Design Council (PFDC) collaborates with L’Oreal Paris every year and this year again came with the ninth consecutive volume of PFDC L’Oreal Paris Bridal Week. The event was scheduled from 26^th September 2019 to 28^th September 2019 happened in Lahore.

This year’s show was sponsored by Aquafina (a renowned water firm in Pakistan) to present the rising and fresh talent to the world.

PFDC platform is best known for its yearly couture/bridal dresses showcase. It presents a perfect blend of tradition and contemporary designs with the essence of modernity. PFDC is the only solo fashion show of Pakistan with high hypes and profits.

PFDC not only features the best artists around the town but also gives opportunities to the rising talent to show their skills to the world.

In the past, top artists like Shamsha Hashwani, Ali Zeeshan Theatre Studio, Mahgul, Nomi Ansari, Saira Shakira, Sania Maskatiya, Kamiar Rokni, Rohale Asghar, Sadaf Fawad Khan Bridals, JEEM by Hamza Bokhari, Sara, Faiza Saqlain, Tabya Khan, Fahad Hussayn, and many others showcased their work and gained much appreciation.

This year’s debut artist was Zubia Zainab. Her bridal collection titled ‘Dare to Dream’. The collection reflects edgy twists with a taste of feminine love. Ushna Shah was the showstopper for this particular designer.

Moreover, Hussain Rehrar opened the first day of PFDC with his collection titled ‘Fateh Pur – The Amour Proper of Punjab’. This collection reflected the Punjabi motifs with a blend of perfect fabric and color schemes. Iffat Omar was the showstopper for this collection.

Saira Shakira was the finale artist for day 1 and presented her collection named ‘Kali – a bloom’. As reflected by the name, the collection revolved around the concept of beauty of nature and floral theme playing with a flawless color palette and the best fabric around the globe.

Nida Azwer showcased her couture collection titled ‘Anarkali’. This collection was truly inspired from the rich Mughal heritage. It has the essence of Mughal art and textiles. This collection also featured the custom designer jewellery by Print Therapy. This collection throws light on the historical traditions with immaculate detailing.

Apart from this, many other artists like Abbas Jamil, Elaha Ahmed, Mehek Yaqoob and Urwah Ali participated in the show.

You can further check the details of the event at Click Here.

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technology has taken over our daily lives, getting familiar with different technologies is a must. With the advent of technology, the world has become a global village. The eagerness of the young generation to learn new technologies demand sophisticated technological platform. That’s where the DYS steps in.

The Digital Youth Summit (DYS) came with the aim of providing a platform for the youth where they are exposed to the latest technological innovations. It is more like a technology-based conference focusing on in-depth knowledge of applied sciences and its applications. This conference takes place annually in the city of Peshawar, Pakistan.

Since the onset of this summit, this event has become an exemplary innovation for this country. It is specified by its goals of youth empowerment and digital awareness among the young population. Along with that, this summit attracts high-profile local and international attendees as well. The basic aim of DSY is to bring together:

“The future digital innovators of Pakistan”.

The main objective of DSY is to attract three audiences:

• National and International Tech leader.
• The Nascent startup community.
• Youth looking forward to innovation and novelty.

Apart from this, the former finance minister of Pakistan Asad Umar, the keynote speaker at Digital Youth Summit (DYS) 2019 said in very clear words that the youth of this country need to enhance their skills of IT as the technology holds the future. Also, he congratulated the whole team for the success of DSY and wished them good luck for the future.

The events held at DSY 2019 covered various areas of science and technology; some of them include:

• “Towards a Knowledge Economy” which was delivered by Dr. Asad Umar himself.
• “The century of Biology: The next big data and engineering discipline” delivered by Dr. Faisal Khan.
• “Fake news identification and eradication” by Farhad Ahmed.

Digital Youth Summit (DYS) 2019 was intended to be a unique platform to cluster technological and digital advances in one place. It can be said that it was largely successful in doing so.

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