Marketing Mix in Digital Age
Marketing never replaces its essentials – Trends and buzzwords come and go – but it is still about creating brand awareness and desire among your potential customers. The digital marketing tools and tactics are enablers, the basics of marketing like marketing mix (4p of marketing),...
Top Digital Marketing Courses and Certifications
In 2024 digital marketing is not LUXURY, It’s ESSENTIAL. Level up your skills to succeed as a marketer in the digital age. The digital marketing ecosystem is swiftly changing, and hiring managers look for professionals who are up to date with the latest trends, strategies...
Social Media Trends in Pakistan 2022
Social Media has progressed ten folds in the past few decades. What started out as merely “connecting with friends has now evolved into a digital ecosystem. Advertisers and marketers around the globe utilize these platforms to reach new heights. Not only this but social media...
Mark Zuckerberg’s Meta loses more than $200 billion due to TikTok
Facebook’s parent company Meta is in trouble! Metaverse, formerly known as Facebook, suffered a huge loss on Thursday. The company’s stock took a nosedive, wiping out more than $200 billion, which culminated to a whopping 26%. Zuckerberg on this dismal performance blames TikTok and has...
Integrated Marketing Communication – IMC
Do you have a marketing presence across multiple channels? In today’s digital ecosystem, the competitive landscape of digital brand wars exists. IMC helps to communicate message 360° to prospective and existing customers. Integrated marketing communication accelerates both brand awareness and brand retention for targeted customers....
How to Accelerate Business Growth Through Digital Marketing
Small businesses are growing rapidly and large businesses getting even larger, read along to find out how? Remember the good old days when we used to sit back on the couch watching TV with our parents and siblings after dinner? Waiting eagerly for the 9...
Facebook removes 20% Text restrictions in Ad images
Good news for Facebook advertisers. As per reports, Facebook is removing restrictions on text content in Ad images. Facebook officially stated that they will no longer penalize ads with a higher percentage of text. Nevertheless, advertisers will still have to abide by ad policies and...
Social media marketing dynamics post COVID-19
The global pandemic changed the aspects of how the world works. People were confined to their homes for almost a year. Many were forced to leave their jobs others had to adjust and adapt to digitization. The latter doesn’t seem as easy as it sounds....
7 hidden Gmail features that you need to know now
Your Gmail inbox has a hidden arsenal of features to explore. A lot of these Gmail features will help minimize your hassle and revivify your experience for both personal and professional use. Gmail is equipped with features that will help better manage your influx of...
Oracle Corporation stock surges after confirming a deal with TikTok Parent company
The American multinational computer technology, Oracle Corporation’s stock jumped a whopping 4.3 percent on Monday after they confirmed a deal with ByteDance- TikTok’s parent company. The short video content creating platform has been on the line of fire in the United States. Trump’s administration cited...