Let’s be real – to manage and run a non-profit organization is not an easy task. You’re working for a great cause, but how can you get more people to notice your work? Well, digital marketing comes handy at this point! By adopting the correct digital marketing strategies, your organization can spread its message and create a stronger community and drive a significant influence. All of that without breaking the bank? The answer is ‘yes’!

We are here to guide you with the following essential digital marketing tips that you, as a non-profit organization, need for your message to be heard loud and clear.

Define Your Brand’s Story 

Every non-profit organization has its own story that deserves to be heard. Your brand story must include your mission, values, and intended positive change. A good story not only enables your organization to appeal to the emotions of potential supporters, but also makes your organization more real to them. Use real events describing people’s experience to develop an appealing and realistic story. It should be used frequently on the website and social networks as well as business cards and other company’s promotional materials to create a recognizable and unique identity which would attract people’s attention.

Build a User-Friendly Website

As it should be obvious, your website must be dazzling, well optimized, visually appealing, and easy to navigate. A user-friendly website will allow the users to find the information they need without any hassle. Use plenty of call to actions (CTAs) on your site – for donations, for volunteering or subscription to your newsletter list. Not everyone can simply stumble upon your website and leave, it is important that they find it enjoyable and meaningful to them, so they become our advocate!

Leverage Social Media 

Social media platforms are your organization’s best friends as they are one of the cost-efficient ways to engage with your targeted audience. When selecting the platforms, you need to focus on the target audience – Facebook and Instagram for visual content, storytelling and community engagement, and LinkedIn for networking. Post and reshare inspiring and informative material that demonstrates your activity, achievements, and events. Ensure that your messages pop with exciting visuals (photos, videos, and infographics). As important as it is to post, don’t forget to engage with your followers and comment as well as make your followers feel at home when it comes to sharing their content.

Utilize Email Marketing

Email marketing continues to be one of the most effective methods for non-profits organizations. It enables you to pass across your message to the supporters and makes them be on the same page as you. Collect subscribers by using signup forms on your website, and your pages in social networks. Develop newsletters that apply designed frequencies to inform the subscribers about your activity, the stories that were accomplished, and the future events. You must make a person feel privileged to be your follower, subscriber or customer and this is by segmenting your audience and customizing your posts to their tone and interest.

Optimize for Search Engines (SEO)

Want your non-profit organization to be found easily online? Well, search engine optimization is the key to that. Getting on the search engine result page is your ticket to visibility. As much as possible, incorporate keywords on your site and in your potential content that will likely be used by your target audience. Research keywords that are relevant to your mission statement and make sure to include them in the text of your website, your blogs, and, notably, meta tags and meta description. Each of the sections must be of high quality and should contain material that helps answer frequently asked questions. Not only does this make your organization’s opinion known on relevant topics, but it also offers the best opportunity to feature your organization in a search.

Share Impactful Content

We believe that content is the engine that drives digital marketing. Create a content strategy that effectively communicates your organization’s message and achievements through the use of articles, blogs, videos and images in the form of infographics. Provide request for funds received from beneficiaries, share stories of how donations are put into use, share success stories and other cases that depict how the donations reach out to intending beneficiaries. Storytelling could be used to sell your ideas to support your cause by encouraging people to donate, volunteer, or raise support for your programs.

Collaborate with Influencers

Influencers can be great when it comes to promoting your message. Find people or other businesses within your area of specialization and suggest collaboration that states your purpose. This may include guest blog posts, social media sharing or joint campaigns. This will greatly expand your reach.

Utilize Paid Advertising

While organic reach is important, using paid ads can also be useful for your non-profit organization. That is what makes such platforms as Facebook and Google Ads so effective as you can post your message directly to the selected demographic. Plan your target for your campaigns, it might be to get more donations or to advertise an event. It is important that you keep a close eye on your campaigns, monitor the results and mold your strategy accordingly.

Strengthen Community Engagement

Fundraising is not the only way to ensure a successful future for your cause; building a community of people interested in your cause is a must. Engage the supporters and encourage them to share their experiences or narrative about your organization. Provide them platforms in the form of events, online forums or social media groups to do so. It helps build loyalty with your target audience and makes them feel proactive to your cause.

Measure and Adapt

Measuring performance has become critical in this fast-growing technological environment that we find ourselves in. Use analytics tools to track your engagement on social media, email performances, and website traffic. Evaluate which areas are doing fine and which need changes. This is an ideal way of working because when its data driven, it can be adjusted often and made to fit the target audiences and your goals as a whole.

Your Digital Future Awaits

Marketing in the digital space has now become a necessity for non-profit organizations. Learn how to tell your brand’s story, participate in social media, work on your website, and post meaningful content to support your cause. The world gets ready to listen to your voice – so get loud, be innovative, and let everyone know about your mission on the World Wide Web! With these tips your NPO will be marketing like a pro in no time – because who said that working towards a good cause can’t also be done with a sparkle of digital marketing?