Pakistan Super League is the most exciting sports event organized by the Pakistan cricket board. The cricket tournament is contested between six major teams representing six cities of Pakistan that are; Lahore Qalandars, Karachi Kings, Multan Sultan, Islamabad United, Quetta Gladiators, and Peshawar Zalmi. Every team comprises local as well as international players. But this is just the tip of the iceberg. Every year cricket enthusiasts await PSL anthem releases, team updates, ticket and venue details, and much more. Over the years Pakistan Super League has become a huge marketing phenomenon. HBL PSL 2023 paves way for Sports Marketing in Pakistan.
This year too Pakistan Super League has bagged sponsors that include their prime sponsor Habib Bank Limited, Jubilee Insurance, TikTok, KFC, Junaid Jamshed, Jazz, Innovation Factory, Osaka Batteries, Dafa News, Park View City, Trans Group, PTV Sports, Daraz, 106.2 FM, CricWick, Tapal, Kingdom Valley and Inverex Solar Energy. A varied number of brands are sponsoring PSL 8 which is indicative of an effective ‘sports marketing strategy’. The term refers to brands advertising their products or services via sports events that are witnessed or watched around the globe. In turn, this helps with sales, publicity, and brand promotion.
Sports marketing initially started out as a marketing tool to increase sales and assist organizers and individuals. Over the years professionals have understood the importance of sports marketing and its impact on brand reputation and sales. Not only this, but sports marketing includes elements that widen a brand’s marketing spectrum by encapsulating advertising, publicity, and commercial promotion. Sports marketing is expensive but it ensues a huge impact. Many consumers remember brand names subliminally which is an important part of sports marketing.
Similarly, Pakistan Super League is backed not only by sponsorship but by commercial promotion as well. Every team has its own merchandise available for fans to purchase. Cricket enthusiasts can purchase kits, jerseys, jackets, signed merchandise, and much more directly from their website. Through this, they are able to promote their event, and teams and generate revenue. PSL follows a similar suit to the FIFA world cup. The mega football tournament has sponsorships from all over the world and its merchandise is available for beloved fans to purchase. Sports Marketing has taken precedence over the years. What started out as a promotional tool has now become a broad marketing spectrum.
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