Engaging Audiences in Seconds: Short-form Videos
In an increasingly fast-paced world, the consumption of social media videos has transformed into a seamless part of our daily lives. Whether that is during brief pauses between meetings, while waiting in store queues, or engaged during traveling from one place to another, the rise...
The Influence of Storytelling on Personal Branding
The effect of storytelling on personal branding is significant. When you incorporate storytelling into your personal branding approach, you’re not just sharing facts – you’re building an emotional connection that nurtures trust and loyalty. Let’s explore how storytelling can truly transform your personal brand: Easy...
Positive Attitude for Work, Philosophy of an Ant
When you confronted with a problem, Attitude makes all the difference. It can make or break lives. A positive attitude for work gives results when you become Solution Focused not Problem Focused. We might understand it better by looking at the Philosophy of an Ant,...
From Fear to Freedom: How to Overcome Hardships and Achieve Your Goals
Life can be challenging at times. It breaks us apart in the form of difficulties and losses. The losses can involve our loved ones, our relationships, finances, academic performances, and many other things that we think are beyond our control. These hardships are mostly followed...
Mobile Marketing – Brand in Hand
Mobile marketing is a promotional activity through hand-held devices like mobile phones and tablets. Mobile marketing presents a valuable opportunity for marketers. The use of hand-held devices is an integral part of everyday life where businesses & creators must join this landscape. It fuels the...
HBL PSL 2023 paves way for Sports Marketing
Pakistan Super League is the most exciting sports event organized by the Pakistan cricket board. The cricket tournament is contested between six major teams representing six cities of Pakistan that are; Lahore Qalandars, Karachi Kings, Multan Sultan, Islamabad United, Quetta Gladiators, and Peshawar Zalmi. Every...
Power of ChatGPT: The Ultimate Guide
What is ChatGPT? ChatGPT is an AI-powered chatbot that has the power to answer virtually any question quickly and accurately. ChatGPT is a game changer, ChatGPT is a cutting-edge AI Tool created by OpenAI it was released in November 2022. ChatGPT gain 1 Million Users...
Marketing Myopia – Why you should avoid
Marketing Myopia is focused on selling products or services rather than focusing on what customers want or need. In 1960, the term Marketing Myopia was introduced by Theodore Levitt, in his article published in Harvard Business Review (HBR). The narrow focus and not paying enough...
Top brands celebrating Valentines Day 2023
Looking to find the perfect gift for your soul mate this season of love? Look no further. This year on Valentine’s Day many brands is offering deals and discounts to make your day. Be it jewelry, chocolates, clothes, or delicious food items, everything is readily...
Google launches “Bard” as a rival to ChatGPT
OpenAI’s featured product ChatGPT is all the rage on the internet. The AI-advanced chatbot is designed to interact in an interactive and conversational way. The model ensues a dialogue format and effectively answers questions, frequently asked questions (FAQs), asks follow-up questions, and much more. Google...
Marketing Mix in Digital Age
Marketing never replaces its essentials – Trends and buzzwords come and go – but it is still about creating brand awareness and desire among your potential customers. The digital marketing tools and tactics are enablers, the basics of marketing like marketing mix (4p of marketing),...