The video showcases beautiful shots of the city with captions to reckon our thought process. There is a heartfelt message which ponders this time as a way for our planet Earth to heal. The video perturbs our emotions in a good way and ensues the fact that we can use this time to be thankful. Also, use this time to reflect on our ancestors and their efforts to build a peaceful nation wherein, all nationalities are welcomed with open arms. 

The department of tourism has come up with a great message to instill hope around the world. Instead of contemplating the negative side of the lockdown, for a change consider this situation in a positive light. We can use this time to rethink our actions and better ourselves. Also, revel in the fact that the whole world despite viable differences has united together in their efforts to bring the global pandemic under control. 

The United Arab Emirates has long since attracted tourists and visitors alike. From natural wonders to historical marvels to delicious cuisines to relish. The place is a safe abode to rejuvenate and vacation. Through this video, the tourism department wants people to know that despite gloom and dejection, there is a ray of light at the end of the tunnel. 

The post Abu Dhabi Instilling Hope and a Fresh Start after COVID-19 is over appeared first on PromiAD.

Forecasting sales

Artificial intelligence solutions have taken precedence. Such solutions help enormously with predictive analysis and sales forecast. Companies now ensue digital data over manual ways of collecting data. The later is considered extremely time consuming and the results always vary. However, artificial intelligence has definitely made predictions, forecasts and data collection easier and also provides accurate results to ponder over. The data provided helps companies with comparison too using traditional metrics. This definitely helps with sales and marketing strategy.

Understand your customers

Social media platforms including Facebook, Instagram, Twitter and SnapChat have enormously helped companies to understand their customer needs and requirements. Such platforms encourage customer engagement and allow companies a deeper context in understanding their customers. Such digital platforms and artificial intelligence to analyze these results and data, branding has taken a dynamic turn. Companies and customers alike look for common ground and help build long-lasting relationships to carry on. Unlike before when marketing dynamics was all about how to sell your products. 

Artifical intelliengce can optimize digital campaigns

We all ensue digital campaigns on social media platforms. The purpose is to extract vital information from customers to better service quality and amp up product offering. AI and solutions offer further in-depth analysis and insights to companies. Which is difficult to obtain from human efforts or manual semantics. AI solutions offer and extract hidden patterns from consumer profiles, keyword searches and social platforms. This critical information can help companies abundantly including revamping their strategy and conforming to better marketing dynamics.

Artificial intelligence promotes real-time conversations with consumers

There is no doubt AI identifies critical trends. Besides this, it has also enabled companies and customers to interact more easily. The real-time conversation is directly linked to service quality and customer satisfaction. Both are critical measures of success for companies. Communicating effectively with customers also makes it easier to ensue the final purchase decision as well. Artificial intelligence also helps marketers identify what customers need and how to tackle difficult situations as well. Otherwise difficult to collect via human efforts alone.

Make sure you stay up-to-date with all the latest marketing-related news by following us on Twitter, Facebook, Instagram, and LinkedIn.

The post Is Artificial Intelligence replacing humans in marketing? appeared first on PromiAD.

PepsiCo is set to launch three limited-edition cans for Dubai Expo 2020. The Limited edition Pepsi Cans for Dubai Expo 2020 will feature three new designs, like never before. More so, the cans will portray the sub-themes of sustainability, opportunity, and sustainability.

PepsiCo has plans to start a revolution 

This comes as news in light of how tin cans are environmentally disruptive. Environmentalists have observed and reported that a single tin can take almost 50 years to completely decompose. The consequence of throwing tin cans in oceans and seas alike is equally endangering for both marine and plant-aquatic life. Many companies have already stopped using plastic bags after a global protest against it and countless campaigns from wildlife conservation including PETA and WWF. 

PepsiCo plans to shift towards a greener approach by 2025

PepsiCo seeing the increasing environment and climate concern will be launching these limited-edition cans. The cans launched will ensue a global message of sustainability for the soft-drink industry. The cans will be produced using 100% fully recyclable aluminum. This is in light of their strategy to fully convert their packaging to recyclable compost and biodegradable material by 2025. 

Limited edition can design ensues a metaphorical tomorrow

The design of the cans as per PepsiCo will ensue a circular design. The design will indicate a metaphorical tomorrow. By this, they mean to pursue a greener approach towards environmental sustainability. The other two sub-themes depict opportunity and mobility. The thought-provoking design will also contemplate important discussions during the 2020 Dubai Expo.

PepsiCo is excited for a discussion panel for a better future

However, this is only the tip of the iceberg. PepsiCo will gradually release their other plans for the 2020 expo. They are also looking forward to collaborating with partners that share their vision. They are also excited about a discussion panel on a sustainable environment. People planning to attend the event should definitely encourage this much-needed initiative.

Gear up people! the World’s Greatest Show is happening in 2020

PepsiCo’s powerful imagery via the limited-edition cans will leave a lasting impression. Gear up people! because as of now 2020 Dubai Expo will ensue a global message of opportunity, mobility, and sustainability with their partners and collaborators. PepsiCo has already confirmed the expo 2020 to be: The World’s Greatest Show.

The Limited edition Pepsi Cans will be available in major regions

The three limited design edition cans will be available in countries across the Middle East, Asia, and North Africa. More so the sub-themes of expo 2020 will be displayed across the fleet of trucks with the crates of limited-edition cans. PepsiCo has already started to garner global attention for the huge event. 

Dubai Expo 2020 and other partners

In conclusion, Expo 2020 is expected to be the largest event across the Middle East region. For now, reports ensue over 200 global/ international partners for the event. Almost 192 countries are participating. which includes huge international conglomerates, businesses, and joint ventures. The aim is to promote a global message and create a better yet sustainable future for all. To enrich the whole experience The Dubai Culture and Arts Authority has already signed an agreement with the 2020 expo office. This also indicates that there will be various promotional campaigns related to culture, traditions, heritage, and arts as well. The creative offering is indicative of global harmony. Similarly, other partners include Emirates, Nissan, Etisalat and HSBC amongst others.

Read About: PayPal enters China

The post PepsiCo reveals three limited edition Pepsi cans for the upcoming Dubai Expo 2020 appeared first on PromiAD.

However, the version was first tested in August 2019. But received mixed reviews from users. Larger thumbnails on the homepage also lead to fewer recommendations. Which the users were very skeptical about. Moreover, the critics felt that the new update was rather haphazard and disorganized. After YouTube decided to remove categorization from their homepage. 

Seeing the critique, YouTube brought in other changes as well. Including categorization of videos as per subscriptions and ‘add to queue’ list. Add to the queue option will allow users to add multiple videos at once to their watch list. Even if they are currently browsing or watching a video. YouTube claims this version to be a more organized and ‘cleaner’ interface than before. Additional features also include large font for titles. 

Also, for easy navigation, users can click on the ‘three-dot menu’ that appears on the thumbnail. And click ‘do not recommend’ channels. The same feature was earlier introduced in the mobile version. Also, new updates are coming soon. Users will be able to follow their choice of topics and also customize their homepage. 

The Youtube homepage redesign is now available on desktop, tablet, and iOS applications. Also, users are looking forward to more updates on the mobile app. Especially where users can still listen to songs or videos even when the phone screen is locked.  

What are your views about the new update?

The post YouTube has Launched a new Homepage Design! appeared first on PromiAD.

Introducing Our New Company Brand https://t.co/vEiaUZKufe

— Facebook Newsroom (@fbnewsroom) November 4, 2019

Facebook unveiled a new logo today.  For instance, meant to represent the parent company and spent almost a year in formulating a brand identity. Above all, the parent company’s main services include the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal, and Calibra under the parent brand. The main objective of rebranding Facebook is to be clearer about the products and services that are part of Facebook.

Facebook Introduced new company brand to be clearer about the products that come from Facebook

– Facebook Newsroom

The Facebook new logo just says ‘Facebook’ but the blend of different colors in the logo shows goodwill with its other sub-brands.

Source: www.newsroom.fb.com

In conclusion, rebranding is the reshaping, remodeling and recreating of your business trademark and brand identity. The rebranding will help to be clearer about the structure of businesses to the people who use Facebook services. Facebook is the most used social platform to connect, share, build community and grow their audience.

Make sure you stay up-to-date with all the latest PromiAD marketing Trending news by following us on Twitter, Facebook, Instagram, and LinkedIn.

The post Facebook Unveiled a new Logo appeared first on PromiAD.

Starting today, Android users can add another layer of security to their WhatsApp messages with fingerprint lock. ? Learn more about how to enable the setting here: https://t.co/biwzjhTwop pic.twitter.com/mVDoE4gurk

— WhatsApp Inc. (@WhatsApp) October 31, 2019

Turning the feature on means you’ll need to use your fingerprint to unlock the app even after unlocking your phone. It’s an extra level of security similar to what you might find in a banking app. The feature doesn’t occlude calls, but it does hide messages and other logs behind another layer of security. This feature is always a nice option to have. To prevent the WhatsApp fingerprint lock feature dialog from appearing every time, users can also set a timer on the feature to appear.

To enable it:

And that is it. This is the method of setting WhatsApp fingerprint lock. (Learn more about how to enable the setting).

Curious to know what it’s like to connect over 1.5 billion users worldwide? Hear from these four engineers on their experience working at WhatsApp. https://t.co/Hr0htVt7sO pic.twitter.com/OhEJ0uKrk0

— WhatsApp Inc. (@WhatsApp) November 4, 2019

Make sure you stay up-to-date with all the latest PromiAD marketing trending news by following us on Twitter, Facebook, Instagram, and LinkedIn.

The post WhatsApp introduces fingerprint lock feature appeared first on PromiAD.

Throughout their visit, the Royal couple will visit events that empower Pakistani youth. They will see how different communities in Pakistan are adapting to climate change. The couple will also spend time understanding the security picture of Pakistan. Learning more about the challenges of the Past and Present faced by Pakistan is on their agenda as well. The couple is also expected to meet children and young people, government personalities, inspirational cultural figures, and sports stars. Kensington Palace also released notes that while the trip is expected to pay respect to Pakistani culture, its norms and the historic British-Pakistani relationships, it will focus more on “showcasing Pakistan as it is today”. While the specifics of Duke and Duchess’s haven’t been announced yet, we do know that they will be making stops in Islamabad, Lahore and at an undisclosed location in the country’s beautiful Northern Areas.

This will be Prince William’s first state tour of Pakistan. Although, members of the British Royal family has visited in the Past. The most recent being Prince Charles and Camilla Parker in 2006. It will be the first Royal couple visit to Pakistan in 13 years.

The post The Royal Couple visit to Pakistan: Prince William and Kate appeared first on PromiAD.

Video games, according to some, are the root cause of violence in teenagers and adults. However, none of the claims were backed up by credible research. The recent mass shootings at El Paso and Dayton triggered a sentiment of anti-gaming culture in the government bodies. Following the shootings, President Donald Trump called for an end to glorifying the supposedly gruesome and violence triggering gaming culture.

While some of the high ranking government officials and those from the general populace are quick to point out the relation between video games and violence, experts, however, state there is no such link. Academics have shown various results while researching on the said issue. General opinion has formed including one compelling report from Oxford Internet Institute which found no relation between video games and violent behavior in teens.

“When it comes to actual serious criminal violence, there’s virtually no evidence that video games matter”

James Ivory in an interview with CBS. Ivory has researched the social and psychological influences of media, especially video games. It concludes that many factors influence violent crime, but video games aren’t one of them.

Ivory named several predictors of violent crime such as “poverty, substance abuse, and child abuse”.

Ivory reiterated that study after study shows media, including video games, has no link to violent crime. “I think it’s OK morally to have a problem with celebrating violence. It’s even OK to say maybe playing video games a lot does something to you, but it definitely doesn’t make you a mass shooter. There are other things that affect that,” he said.

All in all video games are blamed for countless mass shootings in the US, but no compelling evidence was ever found to back up the claims. Those claims, though harmful to the gaming industry’s reputation did nothing to reduce the number of gamers worldwide. The demand for games has increased and so has the number of gamers.

The post Video Games: Source of Entertainment or Violence? appeared first on PromiAD.

The Pakistan Fashion Design Council (PFDC) collaborates with L’Oreal Paris every year and this year again came with the ninth consecutive volume of PFDC L’Oreal Paris Bridal Week. The event was scheduled from 26^th September 2019 to 28^th September 2019 happened in Lahore.

This year’s show was sponsored by Aquafina (a renowned water firm in Pakistan) to present the rising and fresh talent to the world.

PFDC platform is best known for its yearly couture/bridal dresses showcase. It presents a perfect blend of tradition and contemporary designs with the essence of modernity. PFDC is the only solo fashion show of Pakistan with high hypes and profits.

PFDC not only features the best artists around the town but also gives opportunities to the rising talent to show their skills to the world.

In the past, top artists like Shamsha Hashwani, Ali Zeeshan Theatre Studio, Mahgul, Nomi Ansari, Saira Shakira, Sania Maskatiya, Kamiar Rokni, Rohale Asghar, Sadaf Fawad Khan Bridals, JEEM by Hamza Bokhari, Sara, Faiza Saqlain, Tabya Khan, Fahad Hussayn, and many others showcased their work and gained much appreciation.

This year’s debut artist was Zubia Zainab. Her bridal collection titled ‘Dare to Dream’. The collection reflects edgy twists with a taste of feminine love. Ushna Shah was the showstopper for this particular designer.

Moreover, Hussain Rehrar opened the first day of PFDC with his collection titled ‘Fateh Pur – The Amour Proper of Punjab’. This collection reflected the Punjabi motifs with a blend of perfect fabric and color schemes. Iffat Omar was the showstopper for this collection.

Saira Shakira was the finale artist for day 1 and presented her collection named ‘Kali – a bloom’. As reflected by the name, the collection revolved around the concept of beauty of nature and floral theme playing with a flawless color palette and the best fabric around the globe.

Nida Azwer showcased her couture collection titled ‘Anarkali’. This collection was truly inspired from the rich Mughal heritage. It has the essence of Mughal art and textiles. This collection also featured the custom designer jewellery by Print Therapy. This collection throws light on the historical traditions with immaculate detailing.

Apart from this, many other artists like Abbas Jamil, Elaha Ahmed, Mehek Yaqoob and Urwah Ali participated in the show.

You can further check the details of the event at Click Here.

The post PFDC L’Oreal Paris Bridal Week 2019 appeared first on PromiAD.

Huawei’s enthralling marketing strategy has created a hype all over the internet. Other than social media and TVCs Huawei Y7 Prime has made use of “Influencers” very smartly for their marketing campaign.

The prominent YouTubers and social influencers famous among the Pakistani Youth have been selected for the campaign i.e. Taimoor Salahuddin, Irfan Junejo, etc.

Moreover, Huawei has yet marketed its phone by sponsoring Mangobaaz’s videos on youtube, which is a Pakistani Internet Media Company based in Lahore.

Huawei has targeted the youth in particular. It has reached its audience in every way possible. Which is, therefore, aiding the company to create a massive acquiescence among the youth. This helps the emerging mobile phone giant in building a positive brand image as well.

The company is equipping their phones with the latest specs and features at a minimal price unlike the phone giants Apple and Samsung which have their market offerings for somewhat whopping price tags. This is thereby a competitive edge through which Huawei is being so far successful in getting a lion’s share in the Pakistani phone market.

Huawei used the strategy of sponsoring influencers from YouTube, Facebook, and Instagram, their videos, giveaways, etc. Huawei has ensured an eminent brand positioning in consumers’ minds. Make sure you stay up-to-date with all the latest marketing-related news by following us on Twitter, Facebook, Instagram, and LinkedIn.

The post Marketing Insight: Huawei Y7 Prime 2019 appeared first on PromiAD.