Forecasting sales

Artificial intelligence solutions have taken precedence. Such solutions help enormously with predictive analysis and sales forecast. Companies now ensue digital data over manual ways of collecting data. The later is considered extremely time consuming and the results always vary. However, artificial intelligence has definitely made predictions, forecasts and data collection easier and also provides accurate results to ponder over. The data provided helps companies with comparison too using traditional metrics. This definitely helps with sales and marketing strategy.

Understand your customers

Social media platforms including Facebook, Instagram, Twitter and SnapChat have enormously helped companies to understand their customer needs and requirements. Such platforms encourage customer engagement and allow companies a deeper context in understanding their customers. Such digital platforms and artificial intelligence to analyze these results and data, branding has taken a dynamic turn. Companies and customers alike look for common ground and help build long-lasting relationships to carry on. Unlike before when marketing dynamics was all about how to sell your products. 

Artifical intelliengce can optimize digital campaigns

We all ensue digital campaigns on social media platforms. The purpose is to extract vital information from customers to better service quality and amp up product offering. AI and solutions offer further in-depth analysis and insights to companies. Which is difficult to obtain from human efforts or manual semantics. AI solutions offer and extract hidden patterns from consumer profiles, keyword searches and social platforms. This critical information can help companies abundantly including revamping their strategy and conforming to better marketing dynamics.

Artificial intelligence promotes real-time conversations with consumers

There is no doubt AI identifies critical trends. Besides this, it has also enabled companies and customers to interact more easily. The real-time conversation is directly linked to service quality and customer satisfaction. Both are critical measures of success for companies. Communicating effectively with customers also makes it easier to ensue the final purchase decision as well. Artificial intelligence also helps marketers identify what customers need and how to tackle difficult situations as well. Otherwise difficult to collect via human efforts alone.

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Introducing Our New Company Brand https://t.co/vEiaUZKufe

— Facebook Newsroom (@fbnewsroom) November 4, 2019

Facebook unveiled a new logo today.  For instance, meant to represent the parent company and spent almost a year in formulating a brand identity. Above all, the parent company’s main services include the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal, and Calibra under the parent brand. The main objective of rebranding Facebook is to be clearer about the products and services that are part of Facebook.

Facebook Introduced new company brand to be clearer about the products that come from Facebook

– Facebook Newsroom

The Facebook new logo just says ‘Facebook’ but the blend of different colors in the logo shows goodwill with its other sub-brands.

Source: www.newsroom.fb.com

In conclusion, rebranding is the reshaping, remodeling and recreating of your business trademark and brand identity. The rebranding will help to be clearer about the structure of businesses to the people who use Facebook services. Facebook is the most used social platform to connect, share, build community and grow their audience.

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Throughout their visit, the Royal couple will visit events that empower Pakistani youth. They will see how different communities in Pakistan are adapting to climate change. The couple will also spend time understanding the security picture of Pakistan. Learning more about the challenges of the Past and Present faced by Pakistan is on their agenda as well. The couple is also expected to meet children and young people, government personalities, inspirational cultural figures, and sports stars. Kensington Palace also released notes that while the trip is expected to pay respect to Pakistani culture, its norms and the historic British-Pakistani relationships, it will focus more on “showcasing Pakistan as it is today”. While the specifics of Duke and Duchess’s haven’t been announced yet, we do know that they will be making stops in Islamabad, Lahore and at an undisclosed location in the country’s beautiful Northern Areas.

This will be Prince William’s first state tour of Pakistan. Although, members of the British Royal family has visited in the Past. The most recent being Prince Charles and Camilla Parker in 2006. It will be the first Royal couple visit to Pakistan in 13 years.

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The Pakistan Fashion Design Council (PFDC) collaborates with L’Oreal Paris every year and this year again came with the ninth consecutive volume of PFDC L’Oreal Paris Bridal Week. The event was scheduled from 26^th September 2019 to 28^th September 2019 happened in Lahore.

This year’s show was sponsored by Aquafina (a renowned water firm in Pakistan) to present the rising and fresh talent to the world.

PFDC platform is best known for its yearly couture/bridal dresses showcase. It presents a perfect blend of tradition and contemporary designs with the essence of modernity. PFDC is the only solo fashion show of Pakistan with high hypes and profits.

PFDC not only features the best artists around the town but also gives opportunities to the rising talent to show their skills to the world.

In the past, top artists like Shamsha Hashwani, Ali Zeeshan Theatre Studio, Mahgul, Nomi Ansari, Saira Shakira, Sania Maskatiya, Kamiar Rokni, Rohale Asghar, Sadaf Fawad Khan Bridals, JEEM by Hamza Bokhari, Sara, Faiza Saqlain, Tabya Khan, Fahad Hussayn, and many others showcased their work and gained much appreciation.

This year’s debut artist was Zubia Zainab. Her bridal collection titled ‘Dare to Dream’. The collection reflects edgy twists with a taste of feminine love. Ushna Shah was the showstopper for this particular designer.

Moreover, Hussain Rehrar opened the first day of PFDC with his collection titled ‘Fateh Pur – The Amour Proper of Punjab’. This collection reflected the Punjabi motifs with a blend of perfect fabric and color schemes. Iffat Omar was the showstopper for this collection.

Saira Shakira was the finale artist for day 1 and presented her collection named ‘Kali – a bloom’. As reflected by the name, the collection revolved around the concept of beauty of nature and floral theme playing with a flawless color palette and the best fabric around the globe.

Nida Azwer showcased her couture collection titled ‘Anarkali’. This collection was truly inspired from the rich Mughal heritage. It has the essence of Mughal art and textiles. This collection also featured the custom designer jewellery by Print Therapy. This collection throws light on the historical traditions with immaculate detailing.

Apart from this, many other artists like Abbas Jamil, Elaha Ahmed, Mehek Yaqoob and Urwah Ali participated in the show.

You can further check the details of the event at Click Here.

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sleep is unbelievably very beneficial for your health. It is as essential as eating healthy food. Sleep makes you feel better and gets recovered from fatigue and exhaustiveness. Its significance goes beyond just improving your mood and eradicating under-eye circles. Studies show that getting quality sleep on daily basis solves most of the problems of your life from blood pressure to weight control and many more and contributes to a healthier life overall. The benefits of good sleep should never be underrated. Lying on your bed but you can’t sleep is the worst thing faced by most people. It’s a very common problem, which physicians help the peoples to be solved. While you are not falling asleep you think about the next day that how you will awake on time? Could I be doing work without feeling groggy? I will be having a headache! All these things create stress by producing stress hormones which slacken the sleeping further. Here are 15 tips that will help and assist you with tips on how to fall asleep fast:

1. Follow your sleep routine:

A consistent sleeping and wake-up time trains your body to get good sleep. Going to bed at different times is followed by most of the people that disturb all the schedule of sleep and is one of the most significant reasons that you can’t sleep quickly. Irregular sleeping pattern disturbs the body’s circadian rhythm (24-hour cycle in the physiological processes of living beings). You should create a proper timetable for your sleep and stick to it consistently.

2. Calm yourself:

Exclude worries from your mind and relax. As you lie in bed relax your body completely. Relax your legs, belly, your hands, your arms, and so forth. A quiet mind is essential for you to sleep so relax your mind too.

3. Keep the lights turned off:

When you turn off the lights, the absence of light sends signals to your mind that now it is sleeping time.

4. Only use your bed for sleep:

Why only your bed? Your bed is one of your favorite inanimate objects were after the exasperating work you love to sleep. According to time.com:

“In a small new study published in Current Biology, researchers from Brown University found out what goes on in the brain when a person sleeps in an unfamiliar place. They measured brain activity during the deep sleep of 35 young, healthy people. The researchers found evidence that something unique indeed goes on in the brain during the first night: one hemisphere of the brain, the left, shows wakefulness while the other shows sleep. ”

So your own bed is the best place to sleep!

5. Avoid naps:

You take naps during the daytime when you want to take some rest and to keep your mind active and fresh for the next task. You should take them but not longer than 2 hours in the evening as they will disturb circadian rhythm and at night time you will not be able to sleep fast so focus on this also!

6. Avoid taking caffeine:

According to https://qz.com:

“When we wake up in the morning, a chemical, adenosine, builds up in
our brain to create sleep pressure and make us feel sleepier the longer
we stay awake. After about 16 hours of staying awake, the sleep
pressure created by adenosine causes us to feel tired enough to fall
asleep. But, caffeine creates the opposite effect.”

So avoid taking caffeine after the evening if you want to sleep quickly!

7. Don’t exercise before sleep:

Avoid things that keep you awake. Doing exercise late at night prevent you from sleeping. Using the gym too late at night can increase adrenaline levels and make you feel more alert.

8. The room should be free from disturbances:

When you are going to sleep make sure that the bedroom is free from any type of noise. Noise basically disturbs your mind and deviates your attention from sleeping and engage your mind in activity going around. So should be sure that your room should be free from distractions!

9. Change eating habits:

The food person eats in the evening has an impact on sleep. Taking a heavy meal before sleep disrupts the sleeping ability as food approximately takes 2-3 hours to digest. So avoid heavy meals before sleeping!

10. Invest in Comfy Bedding:

A quality mattress that suits your sleeping style is also essential for comfortable sleep along with good stuff pillows and bed linen. So these can also make you fall asleep quickly.

11. Selecting the comfortable position:

A comfortable position for sleeping is the key factor for sleeping quickly. Everybody has his own sleeping position according to his own liking. If you find difficulty in selecting the best position for you to sleep, try all and choose the one you are comfortable with. Good sleeping position will prevent you from rolling on your bed which hampers the sleeping process.

12. Avoid watching something before sleep:

“You’re stimulating the wake centers with the blue light from your
electronics,” Dr. Rosen says.

Exposure to this specific wavelength disrupts the normal sleep-wake cycle. Put down tablets, TVs, and phones at least 30 minutes before bedtime to minimize the effects, the American Academy for Sleep Medicine (AASM) advises.

13. Shower at night:

Taking shower before sleep can relax your body and prepares you for sleep.

14. Drink some milk:

“Milk contains the protein α-lactalbumin. This protein contains high amounts of the amino acid tryptophan, which produces melatonin, the hormone that induces sleep,” says Dr. Winter.

Studies show that a diet rich in tryptophan including egg whites etc. can help boost sleep.

15. Sleep in Cooler Temperature:

Studies show that colder temps are good for sleep. This helps in lowering body internal temperature and promotes sleep.

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In 2019, it has been carried out in more than 15 industries in the countries including The U.S, UAE, and Mexico. A total of 6200 consumers were asked for their responses and almost 52000 evaluations of brands were made.

The study has been designed to measure the emotional attachment between people and the brands they use. In the past few years, YouTube had been ranked in the Top 10 whereas this time, it has made it to the first rank!

YouTube couldn’t make it to the first place if it wasn’t for its new spectacular features that were introduced in late 2018. The story feature, the YouTube Live, and a few other add-ons won the hearts of YouTuber’s as well as the public which enhanced the user experience by making it closer to reality and making people feel the even lesser distance between them and the people they follow.

Among other brands that could make it to the Top 5 were:

1. YouTube
2. Apple
3. Netflix
4. Disney
5. Nike

According to MBLM managing partner, Mario Natarelli:

“YouTube has demonstrated an ability to entertain a diverse millennial audience through its extensive content. It is also continuing its expansion of services, including the launch of YouTube music in 2018, as it finds new ways to connect with consumers. Millennials in particular bond strongly with the media & entertainment industry and YouTube is doing a good job at building a brand that caters to the wants and needs of this audience.”

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Be it Surf Excel: Daagh to achay hain, or Shaan: Khushyan Chakh Lo, or Coca Cola: Har Khushi Mein, each of these artistic masterpieces have stolen hearts of millions of Pakistanis and oversees as well.

It is the instinct of the belongingness to our culture and traditions that pull us all together on occasion like Ramazan or Eid, or any other festivity. It is warmth of our hearts which ignite the fire of affection and care for each other and elevates the patriotism we hold for Pakistan.
Being a Pakistani nation, we get enlightened and delighted to be associated with out culture and norms such that we take pride in representing our traditions and rituals.
This enthusiasm is not only visible in our daily lives, but tour brands also depict the true heritage and ethnicity of Pakistan through the astounding marketing campaigns they design to captivate our hearts.

Among them, is one of the most relatable I would say, and also an incredibly true depiction of our modern yet typical households of Pakistan, the Kenwood’s DC Inverter and Kitchen Appliances Campaign.

Kenwood’s marketing team deserves a huge shout-out after the most realistic and somewhat humorous campaign they have run in the past few years. From depicting the early days of a newly wed girl in the house of her in-laws, to the middle aged couple having a dinner at their relatives’ place, it is beautiful amalgam and collectively a gorgeous representation of out typical households over here.

They have delivered a very powerful message in the ads where it has been clearly shown that women and men are equal in our society through a very light and humorous approach of showing a little argument between husband and wife.

The whole marketing team’s efforts have been further enhanced with the profound acting of Nawazuddin Siddiqui along with other big names of Pakistani media.

Wrapping it up, this TV can’t ever get old, as our Pakistani culture itself will remain in our hearts forever. Make sure you stay up-to-date with all the latest marketing-related news by following us on Twitter, Facebook, Instagram, and LinkedIn.

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a social hub for more than 1.25 million users, is testing a new feature to be launched on WhatsApp Beta version of iOS.

There had been a ‘search’ option in WhatsApp before, but that only aided in searching for certain keywords in the conversations and also those for only messages.

But the advanced search, on the other hand, will enable users to search documents, links, images, gifs, and all other forms of files from a conversation.

The feature is being officially tested on the Beta version and is expected to be launched in the next WhatsApp update. Make sure you stay up-to-date with all the latest marketing-related news by following promiad on Twitter, Facebook, Instagram, and LinkedIn.

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The display of both of the phones, apparently, aren’t much different, and the design is sleek, be it the Huawei Mate X or Samsung Galaxy Fold.

Although not yet launched, Huawei has disclosed some of its key features which have for sure created a buzz in the tech world.

Specs and Features:

• Display: It has an overall 8 in display when it is flat, and becomes 6.6 front display and 6.4 in the back display if folded. The fold mechanism it holds is Falcon Wing Mechanical Hinge which makes it fold outwards rather than inwards.
• Body and Weight: The phone has 0.4 in thickness which makes it apparently very light and easy to handle.
• Camera: Unlike many other top-rated smartphones, the Huawei Mate X composes of Three Camera Lenses. There is a rumor of an additional (fourth) “hidden” camera lens: Tech Radar. The lenses are of 40MP (wide angle), 16MP (Ultra-Wide), 8MP (telephoto) lens.
• Storage: Huawei Mate X offers a whole lot of memory including 8GB RAM and 512GB of internal storage with a 4500mAh battery.
• Price in Pakistan: As yet the price in PKR is not confirmed and is subject to the launch of the smartphone. Whereby, it costs a whopping $2600 USD.

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Further to this, it was stated by him in the meeting of Senate Standing Committee (Information and Broadcasting) that both of the tech giants have shown interest in investing into Pakistan. Although, the investment amount and the strategy has not yet been shared from either of the parties.

The meeting was held to specify all the pros and cons of investing in Pakistan and how Information Technology can be propagated through this investment. This opportunity can be of substantial benefits to Pakistan’s IT sector as well as to the telecommunication industry.

Fawad Chaudhary claimed that this may result in numerous job opportunities for the youth and will open vast doors for the advancement of technology. Additionally, he stated that in along with employment opportunities, it will help Pakistan identify and acknowledge its talent.

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