Mobile marketing is a promotional activity through hand-held devices like mobile phones and tablets. Mobile marketing presents a valuable opportunity for marketers. The use of hand-held devices is an integral part of everyday life where businesses & creators must join this landscape.

It fuels the economic growth of the digital ecosystem & continues to grow because hand-held devices connect & empower consumers around the globe.

Whether you are a startup, growing business, or established business you will be left behind if you have not included mobile marketing in your overall marketing strategy. On hand-held devices, if you provide your users with the experience they deserve, like me you will be amazed by the results. I am confident that by using this mobile marketing strategy you can reach results you never thought possible.

Why is mobile marketing important?

As reported by We Are Social & Meltwater, 59% share of web traffic globally by device is through mobile phones. 38.99% of web traffic is from laptops & desktop computers, whereas 1.98% from tablets & only 0.02% from other devices.

With evolving social media preferences a total of 5.44 billion people use mobile phones (68% of global population which is 8.01 billion). However, surprisingly time we spend online has decreased by 5% from 7 hours per day to 6 hours 36 minutes. By 2025 75% of the world’s population will be using smartphones. As the global economy weakens, which prompted advertisers to seek cheaper options. Mobile ad placement grew by 95%.

Types of Mobile Marketing

  • Social Media Marketing
  • Search Engine Marketing – SEM (Mobile Search, Display, Shopping & Video Ads)
  • Responsive Web Design
  • In-App Marketing
  • SMS Marketing
  • Influencer Marketing
  • In-Game Marketing
  • Location-based Marketing

Mobile marketing Strategy

Effective mobile marketing strategy leads to attracting more customers, influencing buyer behavior & drive revenue through marketing.

  • Getting Personal
  • Snackable content or short format content to appeal to mobile device users.
Best practices of mobile marketing
  • Snackable content
  • Humanistic content
  • Optimize for local
  • AB Testing
  • Measuring results through data
Future of Mobile Marketing

Trends show that users are consuming the majority of content through cell phones or hand-held devices. Mobile is the future of marketing.

In today’s fast-paced digital ecosystem, the key challenge in mobile marketing communications is to interact & engage with users in a meaningful manner that adds value to brand-user relationships without being intrusive.

Mobile Marketing in Pakistan

In Pakistan, 72.96% of web traffic by the device is through mobile phones. This shows that companies should pursue “brand in hand initiative” by integrating mobile marketing in overall marketing strategies. 26.03% of web traffic is from laptops & desktop computers, whereas 0.99% is from tablets & only 0.01% from other devices.

Also read: Social Media in Pakistan is evolving – 2024 Trends