Unravelling the Challenges of Social Media in Multi-lingual Pakistan
The hunger for digital inclusion in the growing digital age has made marvelous revolutions in social media. However, the dynamic landscape of social media comes with its complexities, especially in Pakistan, where many languages and cultures coexist. Pakistan is a land of rich diversity, home...
Engaging Audiences in Seconds: Short-form Videos
In an increasingly fast-paced world, the consumption of social media videos has transformed into a seamless part of our daily lives. Whether that is during brief pauses between meetings, while waiting in store queues, or engaged during traveling from one place to another, the rise...
Social Media Trends in Pakistan 2022
Social Media has progressed ten folds in the past few decades. What started out as merely “connecting with friends has now evolved into a digital ecosystem. Advertisers and marketers around the globe utilize these platforms to reach new heights. Not only this but social media...
Mark Zuckerberg’s Meta loses more than $200 billion due to TikTok
Facebook’s parent company Meta is in trouble! Metaverse, formerly known as Facebook, suffered a huge loss on Thursday. The company’s stock took a nosedive, wiping out more than $200 billion, which culminated to a whopping 26%. Zuckerberg on this dismal performance blames TikTok and has...
Integrated Marketing Communication – IMC
Do you have a marketing presence across multiple channels? In today’s digital ecosystem, the competitive landscape of digital brand wars exists. IMC helps to communicate message 360° to prospective and existing customers. Integrated marketing communication accelerates both brand awareness and brand retention for targeted customers....
Facebook removes 20% Text restrictions in Ad images
Good news for Facebook advertisers. As per reports, Facebook is removing restrictions on text content in Ad images. Facebook officially stated that they will no longer penalize ads with a higher percentage of text. Nevertheless, advertisers will still have to abide by ad policies and...
Social media marketing dynamics post COVID-19
The global pandemic changed the aspects of how the world works. People were confined to their homes for almost a year. Many were forced to leave their jobs others had to adjust and adapt to digitization. The latter doesn’t seem as easy as it sounds....
Facebook merges Instagram and Messenger chats in latest update
A new wave of digitization. Facebook in its latest update merges Instagram and Messenger platforms together. Users after the update will receive a pop-up notification that will list down exciting features. Which includes colorful and bright looks, give reactions to messages with a variety of...
Microsoft stock rise too fast amid TikTok deal
The US President, Donald Trump accused TikTok of providing data to the Chinese government. He warned that the short video platform ties to China posits as a threat to national security. There is no doubt that TikTok’s immersive and interactive platform has enamored a huge...
Facebook Metrics to improve your online presence
Social media marketing has revolutionized advertising and brand strategy. Just a few simple taps and you have a business page as a wholesome space to utilize. However, digital metrics aren’t easy to confer. To say the least, the world of social media can be confusing....