Brand Positioning Strategy: Everything you should know about
An established fact supported by research that, People buy brands not products. Brands build confidence for buyers to purchase. The digital landscape has really changed the game for brands. In the digital ecosystem, people evaluate brands based on Google search. The successful products positioned in...
Amazon Grocery Wait lines Amid the COVID-19 Pandemic
Digitization has definitely made things easier for us during such challenging yet difficult times. The rampant coronavirus is wreaking havoc around the world with our frontliners risking their lives day and night to bring the pandemic under control. With government-induced lockdown and a little window...
New World Order : Are we on the cusp of a new world in order?
There is a lot of panic and trepidation around the world due to the global pandemic. Many of us still cannot believe that rampant coronavirus has the whole world in despondency. Maybe there is a silver lining to the whole negativity around us. Or are...
Coronavirus (COVID-19) – Everything you need to know about it!
According to WHO, Coronaviruses (CoV) are a large family of viruses that cause illness ranging from the common cold to more severe diseases such as Middle East Respiratory Syndrome (MERS-CoV) and Severe Acute Respiratory Syndrome (SARS-CoV). On 11 February 2020 the WHO gave the disease...
HBL PSL 2020 Campaign is unbelievable! Is creativity dead?
If HBL PSL 2020 is trying to get a reaction from Pakistanis, then their latest campaign has definitely fulfilled the purpose. Cricket in Pakistan is not only about sports but it also promotes the purest form of physical expression of us as a whole nation....
YouTube Ad Revenue Revealed for the first Time
Google revealed 4th quarter earnings (nearly $5 billion in ad revenue) from YouTube as a part of parent company Alphabet. YouTube contributed to almost Google’s overall revenue by 10% in last year. Google says YouTube generated $15.1 billion last year. As per the Google most...
LinkedIn published its emerging job report for 2020
LinkedIn is a great way to ensue various career options. The portal has bridged the gap between employers and potential employees very effectively. The success of LinkedIn is quite evident. Which is why they have published an emerging job report for 2020. The report entails...
The Royal Couple visit to Pakistan: Prince William and Kate
In the much anticipated royal visit, The Duke and Duchess of Cambridge (Royal Couple) will be heading to Pakistan on a 4-day tour from October 14-18. During their visit, the Duke and Duchess will be visiting Islamabad, Lahore as well as the Northern Areas of...
Operation Swift Retort February 27, 2019
On February 27, 2019, Pakistan Air Force showed their enemies and the whole world that how professional they are. IAF Conducted Air Strike on 26 of February in Balakot, due to which few trees were damaged without any life loss. The next day on 27...