Jeff Weiner steps down from his role as LinkedIn’s CEO
 CNN business reports that Jeff Weiner is stepping down as the CEO of LinkedIn. The job network site has garnered billions of users from around the world. With many who have benefited immensely by finding opportunities to pursue and grow professionally.  The company’s Senior Vice...
5G Network: Everything You Need to Know About 5G
 Fifth-generation of wireless technology will enter Pakistan soon. This will enable faster internet speed, uninterrupted video, and audio calls, and overall enhance the functionality of mobile phones. Realme, a smartphone manufacturer that has quickly penetrated the mobile phone industry in Pakistan will also be realizing...
YouTube Ad Revenue Revealed for the first Time
 Google revealed 4th quarter earnings (nearly $5 billion in ad revenue) from YouTube as a part of parent company Alphabet. YouTube contributed to almost Google’s overall revenue by 10% in last year. Google says YouTube generated $15.1 billion last year. As per the Google most...
Women Empowerment: Entrepreneurial Enterprises Working for Women in Pakistan
 Thanks to social media awareness societal dynamics have drastically changed in Pakistan. Women are excelling in all walks of life, especially in a rigid-patriarchal culture. Gender discrimination has been prevalent everywhere in the world. Things, however, are changing for the better. Also, various organizations in...
Samsung Galaxy Book S (Mobile, Tablet and PC in one)
 Samsung is already a pioneer in the mobile phone industry. The South Korean Multinational company features a range of mobile phones, tablets, appliances, and now the company is set to release the Samsung Galaxy book S, which is a tablet and laptop in one. Samsung’s...
Top 4 Influential Advertising Executives of the Decade
 Both Marketing and advertising industries have tremendously changed in the last decade. Back in 2010 TV advertising and newspapers were the most used mediums of advertising. They still are but social media has definitely changed the dynamics. Advertisements are now within a few taps away...
Instagram statistics to look out for in 2020
 Where will Instagram fit for your business needs? Fret not, Instagram isn’t slowing down anytime soon. One of the trends that you need to look out for is influencer marketing and Instagram is the topmost social platform used by influencers. It’s interactive, easy to use...
LUMS plans to rebrand itself as LUMSU goes awry on Twitter
 We all know Lahore University of Management Sciences (LUMS) and National University of Science and Technology (NUST) are two of the most leading universities of Pakistan. LUMS is known for its business school whereas NUST has a local as well as international ranking. However, LUMS...
From Zero to One: Tips to launch your Startup
 The economic and political instability has led to an unfavorable economic situation in Pakistan. Thinking about investing or opening a new business is stemmed down by many. The entrepreneurial spirit is an all-time low. However, fret not use these useful tips to launch your startup...
PayPal enters China
 This comes as news before Christmas, PayPal has officially launched in China. The famous online payment system has taken over GoPay, a similar Chinese payment company. The deal started in September but finalized in December. Making it the first foreign company to own a Chinese...
4 social media trends to look out for in 2020
 Social media brings in new changes every day. This is why marketers and content strategists need to be up to date with social media trends. Besides staying on top of the game, A revised strategy is the key to achieving your social media goals. Besides...
Social Media Marketing Top 5 predictions in 2020
 The year 2020 is only a few days away! Every social media expert and digital marketers are gearing and churning up new predictions about social media. Mainly what new updates and features will Facebook, Twitter, Instagram, YouTube and LinkedIn will bring. Obviously, December is the...