New World Order : Are we on the cusp of a new world in order?
There is a lot of panic and trepidation around the world due to the global pandemic. Many of us still cannot believe that rampant coronavirus has the whole world in despondency. Maybe there is a silver lining to the whole negativity around us. Or are...
Effective SEO strategy for website content management
Modern consumers navigate the world through an online search. Search engine optimization (SEO) ensures that your business pop-ups in a relevant search. The consumers search products and services online before buying online or offline. To gain more exposure in search engine results the SEO ultimately...
Tips to boost lead conversions on social Media
For every marketer or social media manager, Tips to boost lead conversions on social Media are extremely impertinent. Successful lead conversion can ensue as a valuable contact, opportunity or become a customer. However, if you have done all the right things which include leveraging paid...
Akhuwat Foundation: Pakistan’s interest-free microfinance organization
Akhuwat Foundation, also the world’s largest Islamic micro-finance is Pakistan’s finest example of social development. The foundation works on the core principle of alleviating poverty and empowering the deprived segment of the society. Poverty is an issue that seeps deep into the confluence of our...
Oscar advertisement; Adobe’s ad “Creativity for All”
Adobe’s Oscar advertisement includes the likes of Billie Eilish and Malala Yousufzai ensuing a universal message of ‘creativity for all’. The purpose is to promote creativity as an attribute. This is applicable to all instead of treating it as a trait endowed as an innate...
HBL PSL 2020 Campaign is unbelievable! Is creativity dead?
If HBL PSL 2020 is trying to get a reaction from Pakistanis, then their latest campaign has definitely fulfilled the purpose. Cricket in Pakistan is not only about sports but it also promotes the purest form of physical expression of us as a whole nation....
YouTube Ad Revenue Revealed for the first Time
Google revealed 4th quarter earnings (nearly $5 billion in ad revenue) from YouTube as a part of parent company Alphabet. YouTube contributed to almost Google’s overall revenue by 10% in last year. Google says YouTube generated $15.1 billion last year. As per the Google most...
From Zero to One: Tips to launch your Startup
The economic and political instability has led to an unfavorable economic situation in Pakistan. Thinking about investing or opening a new business is stemmed down by many. The entrepreneurial spirit is an all-time low. However, fret not use these useful tips to launch your startup...
4 social media trends to look out for in 2020
Social media brings in new changes every day. This is why marketers and content strategists need to be up to date with social media trends. Besides staying on top of the game, A revised strategy is the key to achieving your social media goals. Besides...
Social Media Marketing Top 5 predictions in 2020
The year 2020 is only a few days away! Every social media expert and digital marketers are gearing and churning up new predictions about social media. Mainly what new updates and features will Facebook, Twitter, Instagram, YouTube and LinkedIn will bring. Obviously, December is the...