Oscar advertisement; Adobe’s ad “Creativity for All”
Adobe’s Oscar advertisement includes the likes of Billie Eilish and Malala Yousufzai ensuing a universal message of ‘creativity for all’. The purpose is to promote creativity as an attribute. This is applicable to all instead of treating it as a trait endowed as an innate...
HBL PSL 2020 Campaign is unbelievable! Is creativity dead?
If HBL PSL 2020 is trying to get a reaction from Pakistanis, then their latest campaign has definitely fulfilled the purpose. Cricket in Pakistan is not only about sports but it also promotes the purest form of physical expression of us as a whole nation....
YouTube Ad Revenue Revealed for the first Time
Google revealed 4th quarter earnings (nearly $5 billion in ad revenue) from YouTube as a part of parent company Alphabet. YouTube contributed to almost Google’s overall revenue by 10% in last year. Google says YouTube generated $15.1 billion last year. As per the Google most...
From Zero to One: Tips to launch your Startup
The economic and political instability has led to an unfavorable economic situation in Pakistan. Thinking about investing or opening a new business is stemmed down by many. The entrepreneurial spirit is an all-time low. However, fret not use these useful tips to launch your startup...
4 social media trends to look out for in 2020
Social media brings in new changes every day. This is why marketers and content strategists need to be up to date with social media trends. Besides staying on top of the game, A revised strategy is the key to achieving your social media goals. Besides...
Social Media Marketing Top 5 predictions in 2020
The year 2020 is only a few days away! Every social media expert and digital marketers are gearing and churning up new predictions about social media. Mainly what new updates and features will Facebook, Twitter, Instagram, YouTube and LinkedIn will bring. Obviously, December is the...
Content Marketing: The Power of Storytelling
‘There was a man with a deep dark secret.. if he reveals it, his whole world will explode.” Now the above line would intrigue anyone. They would want to know who the man is, what his secret is and most importantly what would happen once...
2019 Digital Marketing Tools you should be Thankful for
2019 Without any doubt, 2019 has been a progressive year. That too in terms of digital and social media marketing. Facebook has come up with numerous tools and features to make sure your advertising reaps enormous benefits. However, even if your work is cut out...
Has the internet led to a brand-identity crisis?
The internet, since its inception, has led to a revolution with no means of stopping. Two decades ago, companies used to hire advertising agencies and creative designers to create a full-fledged campaign. The advertising campaign would run on television, radio, and billboards. The cost would...